Claim is based on a series of randomized, blinded surveys conducted by a leading market research firm of twelve financial memberships (premium benefits programs accessible via subscription fee, minimum balance, or other qualification) across a wide breadth of financial offerings, including banking, borrowing, investing, and credit cards. A broad audit was conducted of competitors with premium memberships that offer benefits across the same categories as SoFi Plus (investing, banking, borrowing, spending, etc.), then focused on strongest (programs with best benefits) and most comparable (in terms of cost). A nationally representative sample of 900 consumers were asked to review unbranded offerings via two surveys:

1: A set of respondents reviewed all 12 unbranded financial memberships

2: 3 sets of respondents reviewed up to 5 unbranded financial memberships at a time, each time including SoFi Plus in the comparison set

The following unbranded programs and benefits were available for respondents to review:

Respondents were then asked to rank offerings based on the question “Which financial membership brand is most rewarding?” based on their interpretation of “financial membership” and “rewarding.”

Using both of the survey techniques described above, SoFi Plus received the highest rating for “rewarding” vs. the competition, exceeding the margin for error and reaching statistical significance at or above a 95% confidence level.

Results as of January 2025.