Millennials Do It for the ‘Gram
Completed a DIY home improvement project recently? If you’re a Millennial, then we’d be willing to bet that you then posted a picture to social media to show off the finished product.
We recently conducted a survey where we were able to uncover the differences between Millennials and Baby Boomers when it comes to home improvement projects to celebrate the start of home improvement season 2018 and our now Tiny Kitchen Makeover viral campaign.
We surveyed a national sample of 1,231 consumers aged 24-72 who had completed a DIY home improvement project in the past two years and found that Millennials are more likely (23%) than Baby Boomers to land in the ER from a DIY home improvement project gone awry, and that overzealousness may be because they are eager to show off their latest project on social media.
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