SoFi Blog

Part of what makes SoFi such a dynamic place to work is our commitment to our mission, culture, and company values.

In order to help our members get their money right, we need to remain hyper-focused on our 11 core values—which are at the core of how we think about hiring people, how we evaluate our own performance, and most critically, how we work day-to-day together.

It’s not just the what we do, but the how we do it. With that, SoFi’s core values are as follows.

Personal finance “gurus” and “experts” have taken to slapping mainly millennials on their proverbial wrists for their (alleged) lavish spending on specialty coffee beverages at the expense of investing in their futures, beyond that of previous generations. We think millennials have taken enough heat for this overplayed and simply inaccurate stereotype.

In honor of National Coffee Day later this week, all of you SoFi Invest members out there (and those that invest at least $5 on the SoFi Invest platform over the next month) will receive a free coffee drink at Australian-inspired hospitality and lifestyle brand, Bluestone Lane .¹

Earlier today, we announced that we’ve added crypto trading to our fast-growing SoFi Invest platform, as a response to demand from you! SoFi Invest is now the first platform to offer automated and active investing with stocks, ETFs, and crypto through a single app.

You can easily buy and sell several cryptocurrencies with straightforward, competitive commissions and no account minimums, as well as track the price movements of the world’s most widely-traded digital assets, with more cryptocurrencies to be added in the coming months. and rest assured, we secure all crypto holdings from fraud and theft.

“Feedback from our members has made it clear that a significant percentage are not only interested in learning more about cryptocurrencies but are also already buying and selling crypto,” said SoFi CEO Anthony Noto. “We’re very pleased to be adding this new product to SoFi Invest, as access, education, and keeping costs low for our members is at the heart of what we do.”

This year, SoFi gave one lucky member the opportunity to win $50,000 with our 50x50x50 Money referral sweepstakes.

Members who referred friends to SoFi Checking and Savings® received $50 for themselves, $50 for their friend, and the chance at a $50,000 grand prize.

What would you do with an extra $50,000? While many might fantasize about using a $50,000 windfall to buy a fancy car or make a downpayment on a home, prize winner Denny is using his money for a much-needed financial reset to pay off debt and take care of his family.

Earlier today, we announced that we’re partnering with Hollywood Park in a 20-year agreement that makes us the exclusive naming rights partner of the new SoFi Stadium, the future home of the Los Angeles Chargers and the Los Angeles Rams.

In addition, SoFi will be the official partner of the teams as well as a partner of the performance venue and surrounding entertainment district. You can check out some pictures of what it will look like here.

Opening summer 2020, SoFi Stadium is the centerpiece of Hollywood Park, a 298-acre world-class sports and entertainment destination being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke. SoFi Stadium will hold year-round sports and entertainment events, and will be the host of Super Bowl LVI in 2022, the College Football National Championship game in 2023, and the Opening and Closing Ceremonies of the 2028 Olympic Games.

SoFi Stadium will have a seating capacity of approximately 70,000, expandable up to 100,000, with 260 luxury suites, more than 13,000 premium seats, and over three million square feet of usable space.

And most importantly, we’ll have a 27,000 square foot SoFi-branded VIP activation space inside the stadium which will be utilized for special events, including a dedicated SoFi lounge for you, our members, to access, one of the exclusive opportunities the company plans to offer you as part of this partnership.

“We’re thrilled to be introducing SoFi Stadium to the world, through our partnership with Hollywood Park,” said Anthony Noto, CEO of SoFi. “This is a giant leap toward achieving our company’s mission of helping people get their money right by reaching our members where they are. The partnership with this transformative project taking shape under Stan Kroenke’s leadership is the perfect opportunity to drive awareness and trust in the SoFi brand as we continue to grow and reach members on a national level.”