SoFi Blog

If you’ve been watching the teaser ads for the Big Game this week, you may have seen SoFi’s new spot making the rounds. It was a big bet for a five-year old startup, made even bigger by the fact that we chose a somewhat provocative message—the idea that SoFi provides “great loans for great people.”

While the ad was praised by many for its humor, production quality and creativity, it didn’t take long for a few people to take offense. “The message couldn’t be less inclusive if it were produced by Marie Antoinette’s ad agency,” complained one fintech newsletter. “Don’t bank with us, says fintech bank,” jabbed another headline.

At SoFi, we’re all about helping our members do great things. That’s why, in our latest sweepstakes, we’re offering them up to $50,000.

We know what you’re thinking: Great! Where do I sign up?

We recently hit the streets to ask people how they feel about their banks. The responses weren’t surprising:

“I don’t think my bank cares much about me.”

“I’ve never recommended my bank to anyone.”

“I don’t really trust banking institutions in general.”

Beating up on banks has become a national pastime. Yet what’s crazy is how long we’ve put up with it – the nickel-and-dime fees, the bad customer service, the being treated like a number. Most of us don’t even switch banks when we get fed up —it’s too much hassle, and aren’t they all the same anyway?  

There has been a growing regulatory interest in non-bank (marketplace) lenders, from the State of California to the Fed, the FDIC and the Treasury. And while some of this attention can be misguided, we should expect and welcome greater interest given the rapid growth of our industry. Foundation Capital suggests one trillion dollars of global marketplace loan origination by 2025. What is sometimes lost in discussions, however,is why this growth is occurring. Simply put, many non-bank lenders are taking an unorthodox approach to lending to meet consumer needs in a way that traditional financial services firms won’t (or can’t). And as a result, the impact is far greater and more inclusive than many realize.

The Fed made headlines this week when it announced it will raise its key interest rate for the first time in nearly a decade. While the initial increase is a marginal 0.25 percent, the Fed’s plan to steadily increase rates over the next few years clearly has implications for the broad economy – not to mention individuals like you and me.

Homeowners and prospective homebuyers in particular may be wondering what this news means for mortgage loan rates. Let’s take a look at four different types of mortgage borrowers and how they could be affected.