How Emotions Affect Your Finances
What is it about money and the heart? We try to make rational decisions about buying houses, investing for retirement, even something as simple as deciding on a household product. We think we can take emotion out of the equation.
The truth is, we can’t. There’s no such thing as a completely logical decision. Every choice we make is a mix of rational thinking and emotional desire. And that can be a dangerous cocktail when your personal finances are at stake.
What’s more, most people are largely unaware of their subconscious desires and motivations and fail to take them into consideration when making decisions. You can help to make sound financial decisions every day if you follow some simple guidelines. Even better, you can improve your decision making by taking the steps to uncover the emotion behind the money.
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