4 Summer Splurges that May Not Be Worth It
Summer is almost here and the long, lazy days are in full swing. The hazy heat and extra sunlight are cause for celebration. Days spent cooling off at the beach or pool and summer nights spent enjoying time with friends and family—is there anything better?
All of the summer fun can lead to some serious spending, though. It can be easy for summer to feel like the season of perpetual vacation, treating yourself to iced lattes and trips to the local ice cream stand.
When your friends are frequenting rooftop happy hour and splurging on tickets to outdoor concerts, it can be difficult to reign in your spending. The fear of missing out can make it easier for people to spend money on things they don’t actually want or need. One recent study found that of the 1,045 participants aged 18 to 34, nearly 40% said they had gone into debt to keep up with their friend’s lifestyles.
Especially in today’s social media obsessed world, it can be easy to feel left out when you’re sitting at your desk envious of a Facebook friend’s trip to Fiji. One of the biggest drivers of consumer behavior is social comparison.
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