piggy bank with glasses

Investors and Collectors Are Spending Millions on NFTs



What Is an NFT?

People are spending millions of dollars on digital collectors items, known as NFTs or non-fungible tokens. NFTs can take a variety of forms, from digital trading cards to digital art.

NFT ownership is recorded on a blockchain, a digital ledger similar to the networks that Bitcoin and other cryptocurrencies use. But in contrast to most cryptocurrencies, each NFT is unique. People cannot exchange one NFT for another the way they could with bitcoins or traditional currencies.

Interest in NFTs Across Industries

A variety of industries are capitalizing on the NFT boom. The NBA has licensed short clips showing highlights from players to a startup called Dapper Labs. The company digitizes the footage and creates scarcity. Basketball fans and investors can then buy and sell the clips on a platform called NBA Top Shot.

Art auction house Christie’s is in the process of running an auction for a virtual art piece by the artist, Beeple. The sale has not yet closed, but the piece has already been bid up to $3 million. Two weeks ago, a piece of video clip art by Beeple sold for $6.6 million.

Skeptics and Supporters of NFTs

The value of NFT transactions quadrupled last year, hitting $250 million. During the pandemic, many have had extra time and extra cash on their hands, so they have sought new ways to invest.

Some are excited about the NFT boom, saying that it is finally providing a way for artists to be paid fairly for their online creations. If NFTs gain traction, it could potentially solve problems created by the fact that the internet allows people to listen to songs and view images and videos for free, with little or no compensation going to artists.

In contrast, NFT skeptics are concerned that investments in these digital collectibles are too speculative and the bubble is bound to pop. In the coming months, people across a variety of industries will be eager to see how the NFT boom unfolds.

Things are changing daily within the financial world. Sign up for the SoFi Daily Newsletter to get the latest news updates in your inbox every weekday.

Sign up


Please understand that this information provided is general in nature and shouldn’t be construed as a recommendation or solicitation of any products offered by SoFi’s affiliates and subsidiaries. In addition, this information is by no means meant to provide investment or financial advice, nor is it intended to serve as the basis for any investment decision or recommendation to buy or sell any asset. Keep in mind that investing involves risk, and past performance of an asset never guarantees future results or returns. It’s important for investors to consider their specific financial needs, goals, and risk profile before making an investment decision.
The information and analysis provided through hyperlinks to third party websites, while believed to be accurate, cannot be guaranteed by SoFi. These links are provided for informational purposes and should not be viewed as an endorsement. No brands or products mentioned are affiliated with SoFi, nor do they endorse or sponsor this content.
Communication of SoFi Wealth LLC an SEC Registered Investment Advisor
SoFi isn’t recommending and is not affiliated with the brands or companies displayed. Brands displayed neither endorse or sponsor this article. Third party trademarks and service marks referenced are property of their respective owners.
SOSS21030803


All your finances.
All in one app.

SoFi QR code, Download now, scan this with your phone’s camera

All your finances.
All in one app.

App Store rating

SoFi iOS App, Download on the App Store SoFi Android App, Get it on Google Play

ABOUT SoFi SoFi helps people achieve financial independence to realize their ambitions. Our products for borrowing, saving, spending, investing, and protecting give our more than one million members fast access to tools to get their money right. SoFi membership comes with the key essentials for getting ahead, including career advisors and connection to a thriving community of like-minded, ambitious people. For more information, visit SoFi.com. Want an easy and convenient way to manage your financial life? Get the SoFi app. For iOS and Android.


TLS 1.2 Encrypted
Equal Housing Lender