James Bond Movie Poised to Top $100 Million in Weekend Ticket Sales

Movie Theater Industry Looks to James Bond for Jolt

The latest James Bond movie, No Time to Die, is on track to rake in $100 million in US opening box office sales when it debuts this weekend. If the movie meets those expectations it will be the first film to reach $100 million in opening weekend ticket sales since the pandemic began. The James Bond movie already topped ticket sales projections internationally and is outperforming advanced ticket sales in the US.

As it stands, Venom: Let There Be Carnage, a Sony (SONY) flick which debuted this past weekend, is in the lead with $90.1 million in weekend box office sales. No Time to Die’s presales are similar to those for Venom.

Streaming Services Still Thunder

The success of the latest James Bond sequel could be the boost the movie industry needs after the pandemic wreaked havoc on the sector. Movie theaters shuttered and studios were forced to delay production. Many studios released their movies on streaming services during the pandemic, but are now rethinking that strategy after seeing the successes of recent films on the big screen. For example, Disney (DIS) will release the last six films on its calendar for 2021 in theaters only.

No Time to Die could have an extra edge at the box office. It is the first James Bond movie shot using cameras designed for IMAX’s huge screens. It was also shot in 3D, which enables movie theater operators to charge more for the tickets. It could also attract viewers back to theaters to get an experience which isn’t available to them on their couches at home.

Looking Ahead

While No Time to Die is being released exclusively in movie theaters, that was not always the plan for the film. Metro-Goldwyn-Mayer (MGMB) tried to sell the unreleased James Bond movie to Apple TV (AAPL) and Netflix (NFLX) but they were unable to reach a deal. Streaming services, or at least Amazon (AMZN), will still get access to the movie eventually—Amazon inked a $8.5 billion deal in May to buy MGM.

The movie theater industry needs a win to revive box office ticket sales. Judging from international and advanced box office sales for No Time to Die, the latest James Bond flick may be what it takes to get people back to the movie theaters.

Please understand that this information provided is general in nature and shouldn’t be construed as a recommendation or solicitation of any products offered by SoFi’s affiliates and subsidiaries. In addition, this information is by no means meant to provide investment or financial advice, nor is it intended to serve as the basis for any investment decision or recommendation to buy or sell any asset. Keep in mind that investing involves risk, and past performance of an asset never guarantees future results or returns. It’s important for investors to consider their specific financial needs, goals, and risk profile before making an investment decision.
The information and analysis provided through hyperlinks to third party websites, while believed to be accurate, cannot be guaranteed by SoFi. These links are provided for informational purposes and should not be viewed as an endorsement. No brands or products mentioned are affiliated with SoFi, nor do they endorse or sponsor this content.
Communication of SoFi Wealth LLC an SEC Registered Investment Adviser
SoFi isn’t recommending and is not affiliated with the brands or companies displayed. Brands displayed neither endorse or sponsor this article. Third party trademarks and service marks referenced are property of their respective owners.
SOSS21100603