SoFi Says Millennials Can Invest In Their Retirement and Have Their Coffee, Too

Personal finance “gurus” and “experts” have taken to slapping mainly millennials on their proverbial wrists for their (alleged) lavish spending on specialty coffee beverages at the expense of investing in their futures, beyond that of previous generations. We think millennials have taken enough heat for this overplayed and simply inaccurate stereotype.

In honor of National Coffee Day later this week, all of you SoFi Invest members out there (and those that invest at least $5 on the SoFi Invest platform over the next month) will receive a free coffee drink at Australian-inspired hospitality and lifestyle brand, Bluestone Lane .¹

“This age-old debate among financial experts may have the public believe that millennials are wasting their retirement funds on their daily coffee habits. They should try student loan debt on for size,” said Anthony Noto, CEO of SoFi. “For National Coffee Day, we want to celebrate our members—those who are finding a way, in spite of their debt, to invest in their futures and enjoy their preferred coffee beverage.”

All existing SoFi Invest members will receive an email with a QR code for a $5 coupon to use via the Bluestone Lane app, valid for one month to help you live the #americanodream. We will also be offering a $5 app coupon to Bluestone Lane to anyone who opens a SoFi Invest account and makes a trade of at least $5 by October 24, 2019.

¹Expires October 29 2019. Valid for the first 5,000 redemptions only. Limit of 1 redemption per customer. Only valid at Bluestone Lane coffee shops, cafés not included.

“SoFi Invest” refers to the three investment and trading platforms operated by Social Finance, LLC and affiliates. Automated investing is owned by SoFi Wealth LLC, SEC Registered Investment Advisor. Brokerage services provided by SoFi Securities LLC, registered broker dealer and member FINRA/SIPC, and Cryptocurrency trading will be made available via SoFi Digital Assets, LLC.