From Reality TV to Private Equity: What Kim Kardashian Has Planned Next

Scanning the SKKY

Reality TV mega star Kim Kardashian is entering the world of private equity. Along with a former partner at Carlyle Group (CG), she’s launching SKKY Partners. The firm will look to invest in various sectors including hospitality, luxury, digital commerce, consumer products, and media.

Kardashian’s partner is Jay Simmons, who formerly oversaw Carlyle’s consumer investment division. While this is her first time creating such a fund, the reality star is no newbie to the investment world. Her undergarment and apparel business Skims was valued at $3.2 billion earlier this year, while her skincare line SKKN BY KIM launched within the last 12-months.

Making the Deal

Mr. Simmons spent over 16 years at Carlyle, a company known for investing in up-and-coming brands. He told the Wall Street Journal that SKKY came about after he approached Kim and her mother Kris Kenner, who is also joining on as a partner.

To date, the equity firm has not made any investments, although one is planned before the end of 2022. Fundraising efforts are also close to getting underway. The company has not disclosed the fund’s expected size.

The Fund’s Goals

Kim K explains she was motivated to start this fund in order to work closely with entrepreneurs and help fledgling companies grow. She adds her own experiences in business will be invaluable during that process.

The fund will be based in both Kardashian’s home Los Angeles, as well as Boston, where Mr. Simmons lives. He will run the day-to-day operations. Simmons argues between his financial background and the Kardashian’s entrepreneurial background, each group’s skill set is highly complementary.

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