SoFi Blog

Tips and news—
for your financial moves.

May
19
2016

Change Careers to Pursue Your Passion: A Conversation with Johanna Maska, Obama’s Former Director of Press Advance, on Doing What You Love

By | Career, Lifestyle | 4 Comments

Last month, we hosted a SoFi member event in Los Angeles with special guest Johanna Maska, who shared details of her impressive career, including serving as Director of Press Advance for the Obama administration and Vice President of Marketing for the Los Angeles Times.

As someone who knows more than just a few things about transitioning big, Ms. Maska was the perfect guest speaker for our members, whose career paths are anything but traditional. Familiar with good and bad twists and turns, and some really wild rides, our members were wholly tuned in as she told her stories.

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May
11
2016

The Power of Personal Branding

By | Career, Money | No Comments

Personal branding—the practice of educating key decision-makers about your unique value—is more important now than ever. Yet, getting a good grasp of the techniques used to build a personal brand can be tricky. How is a personal brand best created? How does one begin to understand its principles? And where should the line between branding and self-promotion be drawn? We’ve got answers.

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