The Company Chat: A Look at Levi’s Pair of IPO’s
On March 21, the floor of the New York Stock Exchange was full of traders wearing denim jackets and blue jeans. No, it wasn’t casual Friday (in fact, it was a Thursday). The occasion for breaking their strict dress code? Levi Strauss, the iconic jeans maker, was going public after a 30-year hiatus from the markets.
In a season of roller coaster initial public offerings (IPOs) for upstarts, like Lyft and Uber, the 165 year-old brand had a more streamlined debut. Levi Strauss shares soared 30% in the first day of trading, increasing from $17 to more than $22 per share.
(The company’s bankers had initially advised Levi to price its shares even lower, between $14 and $16, apparently underestimating Wall Street’s demand.) The company’s valuation surged from $6.6 billion to $8.7 billion as a result.
In all, the company offered 36.7 million shares , raising $623.3 million, in the offering. Fittingly, it is trading under the ticker symbol “LEVI.” As of mid-June 2019 , the share price was at $21.49 with a market capitalization of $8.4 billion.
The Levi’s brand has stood the test of time (who doesn’t love a pair of 501 jeans?). Here’s a bit of background about this company’s colorful history and why it went public, then private—then public again.
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