JetBlue Chairman Joel Peterson Discusses Why High-Trust Organizations Succeed
It’s hard to keep track of the many scandals that have shattered consumer faith in companies over the years. Negative buzz and outright crimes have caused prominent companies to crash and burn. But one of the things that can help prevent misdeeds, missteps, and outright company failure is trust. Building a culture of confidence strengthens business relationships, improves morale, and boosts interactions with clients, colleagues, and vendors.
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