SoFi Blog

Tips and news—
for your financial moves.

How I Went From Junior Analyst to Tech CEO in One Year

A year ago, SoFi member Elena Foukes Lucas was the lowest-level analyst at a Fortune 200 company. Today she’s a co-founder and CEO of a renewable energy startup. Elena’s adventurous path to a more fulfilling life and career, including her experience with SoFi Career Strategy, is an inspiring story for anyone who’s pondered the pros and cons of starting a business while repaying student loan debt.

Read the full post about Elena’s experience over on Women 2.0.

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Startup Stories: Lessons From the SoFi Startup of the Year

Jennifer Beall, Founder & CEO of Tot Squad, does not have the average startup story.  As she puts it, “Everyone else wanted to start the next Facebook, while I was working on cleaning baby poop off of car seats.”  But Jennifer, Kellogg MBA ’10 and Duke ’05, and her business are about more than just stroller and car seat cleaning/installation.   She and Tot Squad are on a mission to make moms happier, kids safer and the world a better place.

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What I’ve Learned (So Far) From Building the SoFi Business

When we started SoFi back in 2011, my co-founders and I felt we were on to something special.  We knew there was a problem with financial services, and we wanted to fix it.  Two-plus years and 5,000 members later, our original vision is coming to fruition.  The $80 million round we closed in April will help solidify our position as something much more than a student loan business.  We are on a path to deliver a better model for consumer finance.

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