SoFi wants to change the face of finance. Starting with you.
We asked AI to generate images of people who are good with money—and less than 2% were of women.
This doesn’t reflect reality. See how we’re supporting millions of women in achieving their financial ambitions, starting by helping more women invest.
We pledge to help change the face of finance.
Retraining AI with women in finance.
SoFi will capture imagery of real women excelling in the financial space, as well as amplify the profiles of female financial experts, in an effort to begin to retrain AI.
Representation in our content.
SoFi will reflect the true face of finance by featuring equal gender representation in our imagery and content creators.
Educating millions about money.
SoFi will work to educate millions of women on personal finance via thousands of free articles and dedicated resources. Take the next step on SoFi Learn.
Helping women invest in themselves—and their money, too.
SoFi is committed to changing the face of finance to better reflect our world. That’s why we’re making it easy for women to start investing, with up to $1,000 in stock when they fund a new account with as little as $50.*
*Customer must fund their Active Invest account with at least $50 within 30 days of opening the account. Probability of customer receiving $1,000 is 0.028%. See full terms and conditions.
It’s time to change the face of finance. Watch to learn why.
SoFi Invest refers to the three investment and trading platforms operated by Social Finance, Inc. and its affiliates (described below). Individual customer accounts may be subject to the terms applicable to one or more of the platforms below.
1) Automated Investing and advisory services are provided by SoFi Wealth LLC, an SEC-registered investment adviser (“SoFi Wealth“). Brokerage services are provided to SoFi Wealth LLC by SoFi Securities LLC.
2) Active Investing and brokerage services are provided by SoFi Securities LLC, Member FINRA(www.finra.org)/SIPC(www.sipc.org), (“SoFi Securities”). Clearing and custody of all securities are provided by APEX Clearing Corporation.
3) SoFi Crypto is offered by SoFi Digital Assets, LLC, a FinCEN registered Money Service Business.
For additional disclosures related to the SoFi Invest platforms described above, including state licensure of SoFi Digital Assets, LLC, please visit SoFi.com/legal.
Neither the Investment Advisor Representatives of SoFi Wealth, nor the Registered Representatives of SoFi Securities are compensated for the sale of any product or service sold through any SoFi Invest platform. Information related to lending products contained herein should not be construed as an offer or pre-qualification for any loan product offered by SoFi Bank, N.A.
©2023 Social Finance, Inc. All rights reserved. Screen images simulated. BR23-1257705