The Pros & Cons of Thematic ETFs
Thematic ETFs are a subset of exchange-traded funds that allow investors to make targeted investments on a specific trend or industry. ETF providers have used them to cover a wide range of topics in recent years, allowing investors to use them to gain exposure to themes as wide-ranging as artificial intelligence, renewable energy, gender equality, and even pet care.
But some market observers warn that some thematic ETFs can be too narrow in their focus for some investors’ tastes, while also allowing them to make targeted investments; so, there may be trade-offs. As such, investors who are interested in investing in thematic ETFs would be wise to do their homework before making the leap. Here’s a deeper dive into thematic ETFs and the pros and cons of including them in an investor’s portfolio.
Key Points
• Thematic ETFs target specific trends or industries, offering investors exposure to niche market sectors.
• They can capture societal or technological trends, providing quick access to related companies.
• Thematic ETFs may underperform broader markets and carry higher costs.
• They offer strategic benefits by allowing targeted investments with some diversification.
• Investors should research thematic ETFs thoroughly due to their narrow focus and potential risks.
What’s a Thematic ETF?
ETFs, or exchange-traded funds, are securities that bundle many assets into one product, so when an investor purchases a share of an ETF, it gives them exposure to all the holdings in that fund. They’re similar to mutual funds, but ETFs are listed on an exchange, so they can be bought or sold at any time of the trading day. Thematic ETFs, then, invest in securities that focus on a single theme, concept, or industry.
Over the years, interest in thematic ETFs has increased as more retail investors have entered the stock market and gravitated towards niche sectors that represent technological or societal shifts.
This flexibility is one of the benefits of ETFs, along with the ability to diversify at a low cost. Traditional ETFs tend to be inexpensive and track some of the broadest, well-known benchmarks in the world, like the S&P 500.
In contrast, thematic ETFs tend to group stocks in a much more targeted way, grouping similar companies together, for example, to give investors exposure to a more narrow subset of the overall market.
Types of Thematic ETFs
There are myriad types of thematic ETFs, and in most cases, there’s likely a thematic ETF on the market that matches an investor’s interest or investment strategy, no matter how niche. But if you wanted to try and narrow things down and silo thematic ETFs at least to some degree, you could classify the different types of thematic ETFs as those focused on technology and innovation, urbanization, environmentally-focused, next-generation economies, or those focused on demographic shifts. Within those main categories, there would be dozens of sub-categories and further down, even more specific themes.
Why Invest in Thematic ETFs?
Thematic ETFs allow an investor to gain exposure to emerging technologies, like cloud computing, electric vehicles, artificial intelligence, blockchain tech, or even robotics. It’s perhaps the wide range of options that makes thematic ETFs attractive to some investors.
But the basic vehicle of an ETF can also have some big advantages for investors. That is, ETFs have a built-in degree of diversification, which can help many investors get an out-of-the-box element of risk mitigation in their portfolios — though it’s important to understand the risk of these investments, as well. It’s important to note that diversification may be limited, however, as ETFs often hold securities from the same sector, which have the same focus, etc. So, depending on the ETF, the level of diversification may vary.
Further, ETFs are also relatively easy to trade, and can be purchased or sold on the stock market similar to shares of a company.
Strategic Benefits
On a more granular level, there may be some strategic benefits for investors to investing in thematic ETFs. In short, thematic ETFs can allow investors to make relatively targeted investments in specific areas of interest (again, such as particular industries) while also benefiting from a degree of diversification within those areas of interest. In other words, an investor interested in investing in aerospace may buy shares of aerospace companies to scratch their itch – or, they can buy shares of aerospace-focused ETFs, which should help diversify their holdings within the aerospace industry.
While there are some strategic benefits to investing in thematic ETFs, there are still some broader pros and cons to thematic ETFs for investors to consider.
Pros of Investing In Thematic ETFs
There can be benefits to investing in thematic ETFs, as well as potential downsides. Here are some of the potential pros:
• Buying a thematic ETF can make it convenient to invest in a specific sector or trend an investor is interested in. For instance, instead of buying a number of companies in a niche space that appears to be growing, an investor can simply buy an ETF.
• Thematic ETFs can capture interesting societal or technological trends, giving investors quick access to a group of companies representing such changes.
Cons of Investing In Thematic ETFs
There can also be downsides of thematic ETFs too:
• Thematic ETFs may be narrow in their focus and have fewer assets. And many may be relatively new to the market, meaning they don’t have much of a track record. This makes it more likely that they could close as well.
• Part of the reason many of these thematic ETFs may end up performing poorly is because sometimes by the time the ETF hits the market, the theme has already experienced its 15 minutes of fame. In other words: a fad has faded away.
• There’s evidence that thematic ETFs tend to underperform the broader market.
• Costs for thematic ETFs may also be higher, so investors might pay higher fees.
Are Thematic ETFs a Long-Term Investment?
It’s difficult to say if thematic ETFs are designed specifically for long-term investing. In fact, thematic ETFs may be used as a part of a long-term investment strategy, but it’ll ultimately depend on the specific fund an investor is looking at, their portfolio needs, their goals, and what they’re hoping to see in terms of returns over a prolonged period of time. It’s always important to keep the risks specific to thematic ETFs in mind, however, before making any sort of investment – long, or short-term.
How to Choose a Thematic ETF
It can be very helpful to users to read the ETF prospectuses to make sure they understand the products they are putting money into. Investors can also do more research into the specific companies the ETF is invested in.
Timely themes, which might tap into current market movements, often start out strong but may drop off (and fast). Frequently, the ETF that lands on the market first can have a big first-mover advantage — and end up being the go-to ETF for that theme.
Investors often consider the costs of the fund and what kinds of returns it’s had. Past performance is not necessarily a good predictor of future returns, but it may still provide a sense of its volatility.
Thematic Investing Trends to Watch in 2025
It can be difficult to nail down which specific trends investors may want to keep an eye on at any given time, since trends do, by definition, come and go. But if there were a few areas of interest that may be worth keeping an eye on in the years ahead, it may be technology related to artificial intelligence, precious metals such as copper, and ESG=related investments, such as development of renewable and clean energy.
The Takeaway
Thematic ETFs move away from the original tenets of index investing, which focused on providing very broad exposure to an asset class or sector. Instead, thematic funds instead allow investors to wager on niche, trendy market sectors. They’ve been popular because they allow for very targeted wagers on technological or societal trends people see around them.
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FAQ
Are thematic ETFs worth it?
Thematic ETFs may be worth it to certain investors who are looking to make more targeted ETF investments in specific industries or themes. Ultimately, it all comes down to the preferences and goals of the individual investor.
What types of sectors do thematic ETFs typically focus on?
There may not be a theme, sector, or industry that thematic ETFs “typically” focus on, as there are a diverse number of themes that each ETF can focus on. In that sense, there isn’t really a “typical” thematic ETF.
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