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If you want to sell your home fast and for the highest possible price, you may find that it helps to thoughtfully stage it with potential buyers in mind.

Even in a hot real estate market, staging can be a useful tool. First impressions can be critical as buyers must decide quickly how much to offer or whether to make an offer at all.

A 2023 report from the National Association of Realtors® (NAR) found that 81% of buyers’ agents said staging made it easier for their buyers to visualize a property as their future home.

What Is Home Staging?

Staging your home to sell typically involves cleaning, decluttering, and rearranging furniture — or even replacing your current decor with rented or borrowed pieces that can better showcase the home.

It’s all about making your home as appealing as possible to attract buyers, minimize the amount of time it takes to sell, and maximize your return — goals that can be especially important if you’re trying to buy and sell simultaneously.

How Home Staging Can Affect Time and Price

It’s hard to predict exactly how staging will affect any particular home sale, but here are some factors to consider.

Research Shows Benefits for Sellers

Twenty percent of the buyers’ and sellers’ agents who responded to the NAR survey said staging increased the dollar value offered between 1% and 5% compared with similar nonstaged homes on the market. And 27% reported that staging a home for sale slightly decreased the amount of time the home was on the market.

You Have Competition

As soon as you list your home for sale — whether you’re selling traditionally or with owner financing — you start competing with every other house in the neighborhood and the surrounding area. Depending on that competition, as well as your goals for getting the house sold and locking in a new home loan and buying a new home, staging could be a worthwhile strategy for making your home stand out.

Recommended: 2024 Home Loans Education Portal

Expectations Can Be High

Decor in TV shows may set high expectations among some buyers for what your house should look like. Ten percent of the NAR 2023 Profile of Home Staging respondents said buyers were disappointed by how homes they looked at compared with homes they saw on TV.

Should You Hire a Professional Stager?

While some parts of the home staging process may be easy to DIY (paring down the number of personal photos and knickknacks, for example), it may help to hire a professional.

An experienced home stager will likely have more insight into what buyers in your area are looking for and what the current home trends are. A professional also may have access to furniture, art, and other décor items that could transform your home for a quick and/or more lucrative sale. And the amount you get for your current home could directly affect how much you can spend on your next one.

Here are some things to consider when deciding whether or not to hire a home stager.

Cost

Professional home staging can cost hundreds or even thousands of dollars, depending on how much work the stager does, how big your house is, whether you decide to rent staging furniture, and how long the house is on the market. There are ways you might be able to cut the expense, however, including:

•  Meeting with the pro to do a walk-through and consultation on how to stage your home to sell, but then doing the work yourself.

•  Asking the stager to work with your furniture instead of using rented items. (This could also save on storage costs.)

•  Focusing on a few important spaces, such as the entryway, the living room, and the master bedroom, instead of reworking your entire home.

Recommended: Home Mortgage Calculator

Fresh Eyes and Objectivity

Of course, you love your family photos, the tchotchkes you’ve collected through the years, and the paint colors you’ve chosen for every room. Buyers, however, might not.

An experienced stager can walk through and objectively point to the things that might need to be put away, cleaned, moved around, or refreshed before the house is photographed for the listing or has its first showing. A professional also may have home-staging tips to help you market to the types of buyers most often found in your area, whether that’s growing families who are upsizing or baby boomers who are downsizing their home.

Living With Someone Else’s ‘Look’

Stagers are trained to give the homes they work on the kind of polished, cohesive look buyers are used to seeing on HGTV. But living in a home that’s been styled for others may be a bit nerve-wracking. And if the furniture is not your own, you may have to keep kids, pets, and glasses of red wine away to avoid any damage.

Exposing Bigger Problems

Moving furniture around to create a more open look could also create some problems, if, for example, those changes expose a crack in the wall or a stain on the carpet. Making those fixes may delay getting your home on the market.

Pros and Cons of Hiring a Professional Home Stager

Pros	Cons
Marketing focus, objectivity	Cost
Eye for detail	Reworking décor could expose bigger issues
Camera-worthy polish	Feeling displaced

12 Tips for Home Staging Success

Whether you decide to hire a helper or do the work yourself, here’s a list of home staging ideas to keep in mind.

1. Clear the Clutter

Clutter is distracting and it takes up space. As soon as you hire a real estate agent, they’ll likely nudge you to sell, donate, or throw away anything you no longer use. Things you want to keep but won’t need for a while (seasonal clothing and sports equipment, photo albums and keepsakes, or books you hope to read someday), can be boxed up and stored until you move. But remember: Buyers will want to assess your closet space, so you may want to move those boxes to the basement or rent a storage space.

2. Depersonalize

Framed family photos, souvenirs, your kids’ artwork, and other personal items can get in the way when buyers try to envision themselves living in your home. Even the day-to-day stuff can divert attention from the illusion you’re trying to create. That means no shoes by the front door, no wet towels in the hamper, and trying to keep bathroom counters clear of everything but hand soap and guest towels.

3. Deep Clean

Neat and tidy is good, but crisp and gleaming is better. A clean house sends a message to buyers that you take good care of your home and have likely also been on top of house maintenance. If your place isn’t new, you still can try to make it look as new as possible. Shine up all the appliances. Scrub the sinks, tubs, floors, and toilets. Check the corners for cobwebs and the baseboards for dog hair. And don’t forget to dust the ceiling fans and bathroom exhaust fans. If you don’t have the time or energy to do it yourself, you may want to hire a cleaning service — or double up on the service you already have.

4. Repair All Damage

You know all those little dings, stains, and scuff marks you’ve become blind to? They can be a big turnoff for buyers — who will definitely see them. Why not do a thorough walk-through and make a list of required touch-ups and repairs (and repair costs)? Then you can head to the home improvement store, get what you need to make the fixes, and get to work. And if something is beyond your skillset (a running toilet, broken appliance, or finicky fireplace), you can address it before buyers come through. Find all the help you need in a list of homeownership resources.

5. Focus on Essential Rooms

If you have a limited staging budget, you may want to focus on the rooms buyers tend to prioritize. Respondents to the NAR survey said staging the living room was most important to homebuyers, followed by the primary bedroom and kitchen. And home offices may be gaining importance as more people are working from home: 46% of the survey’s respondents said they had staged a home office.

6. Neutralize the Decor

Decorating with neutrals — think 50 shades of gray — can be another big step toward depersonalizing your home. Your favorite colors may be bright and bold, but that might be a bit much for some buyers. (Their agent probably will tell them it’s an “easy fix.” But if they can’t get past the chartreuse kitchen or the green-striped wallpaper in the dining room, buyers may not be able to see their family using those spaces.)

To break up all the beige, gray, or white, touches that evoke a feeling of comfort can be used sparingly. For example, you can give your bathroom that spa vibe simply by adding a basket filled with crisp white towels. A bowl of lemons, potted orchids, or a vase filled with fresh flowers can add a pop of cheer and color in the foyer or kitchen.

7. Let There Be Light

Put your home in the best light by letting in as much sunshine as possible during the day and turning on all the lights for night showings. (No need to make buyers fumble for switches.) Open the curtains and blinds (unless the view is a drawback). Keep pathways and porches well lit when the sun goes down. Replace burned-out bulbs. And think about bouncing a little light around rooms with well-placed mirrors, which can make a room appear larger.

8. Curb Appeal Matters

Why do all that work to fix up your home’s interior if there is a chance buyers won’t even get out of the car? First impressions are lasting, so put out the welcome mat (literally, make sure a clean doormat is outside the door) and use other ideas for amping up your home’s curb appeal.

Consider power-washing the walkway, and updating (or at least clean) outdoor light fixtures. In the winter, clear the snow. If you need a pop of color, you can do it with plants. And if the front door is dated or just dingy, think about fixing it up. If buyers have to wait a minute for you or an agent to let them in, they’re likely to notice if the door looks great … or doesn’t.

9. Look Beyond the Porch

Depending on the weather, buyers may spend time outside checking the exterior of the house — front and back. If weather permits, you may want to sweep the leaves off the roof, try to get rid of any mold or mildew on the house or fences, clean the patio or pool deck, and wash the windows inside and out. The goal here is to make your home more appealing but also to help buyers focus on the fabulous features of your home instead of potential maintenance.

10. Create Space

To get a more open look, consider removing any oversized or extra pieces of furniture. A small bedroom may look bigger, for example, with just a dresser instead of a dresser and chest, or if you remove a bed’s oversized headboard or footboard. In the living room, smaller pieces may be preferable to an overstuffed sectional that seats 10. Remember, the living room is a key room for buyers, so it may be worth renting furniture that shows off its size and other details, such as built-in bookshelves or a fireplace.

11. Clear the Air

If you have pets, or if there’s a smoker in your home, it may require some extra steps to keep buyers from sniffing them out. You may want to have the rugs cleaned, and if you haven’t done it in a while, it may help to have the ductwork cleaned as well. Mildew may be another odor issue. If odors linger, open the windows if possible, but be sparing with sprays and plug-in air fresheners — some buyers may be sensitive to certain smells. If a quick cover-up is necessary, consider baking some cookies.

12. Define Rooms

Give each room a purpose, even if you don’t use the space that way yourself. Could a spare bedroom be turned into a craft room or office? Would your attic be a great space for a teen hangout room? Could your basement be transformed into a home theater by moving a TV downstairs and adding a popcorn machine? Get buyers excited about the possibilities.

The Takeaway

Any competitive edge a home seller can find is worth considering. Home staging could boost the timeline and bottom line of the deal. And at the very least you’ll want to tidy up and spruce up your home so you can get the deal done and move on to your next home as swiftly as possible.

Looking for an affordable option for a home mortgage loan? SoFi can help: We offer low down payments (as little as 3% - 5%*) with our competitive and flexible home mortgage loans. Plus, applying is extra convenient: It's online, with access to one-on-one help.

SoFi Mortgages: simple, smart, and so affordable.

FAQ

What is the 3 and 5 rule in home staging?

The 3 or 5 rule states that a well-staged room should look good both from a slight distance (5 feet away) and up close (the one-foot rule). This means keeping areas free of clutter and also sparkling clean, and including some decor items that are larger and look good from a distance and others that are smaller details seen only up close.

What is the 1/5 rule in home staging?

The ⅕ rule in home staging is a decluttering strategy that states that rooms, cabinets, and storage areas should be only one-fifth full when a home is being staged for sale.

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Photo credit: iStock/FollowTheFlow

SoFi Loan Products
SoFi loans are originated by SoFi Bank, N.A., NMLS #696891 (Member FDIC). For additional product-specific legal and licensing information, see SoFi.com/legal. Equal Housing Lender.

SoFi Mortgages
Terms, conditions, and state restrictions apply. Not all products are available in all states. See SoFi.com/eligibility-criteria for more information.

*SoFi requires Private Mortgage Insurance (PMI) for conforming home loans with a loan-to-value (LTV) ratio greater than 80%. As little as 3% down payments are for qualifying first-time homebuyers only. 5% minimum applies to other borrowers. Other loan types may require different fees or insurance (e.g., VA funding fee, FHA Mortgage Insurance Premiums, etc.). Loan requirements may vary depending on your down payment amount, and minimum down payment varies by loan type.

Non affiliation: SoFi isn’t affiliated with any of the companies highlighted in this article.

Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.

This content is provided for informational and educational purposes only and should not be construed as financial advice.

Third-Party Brand Mentions: No brands, products, or companies mentioned are affiliated with SoFi, nor do they endorse or sponsor this article. Third-party trademarks referenced herein are property of their respective owners.

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If you’re planning a winter open house, you might think there’s not much you can do to boost your curb appeal. In summer, you can clean up the lawn, add new plants, and set out an Adirondack chair in a cool color. But in the depths of winter, it may feel hopeless. However, there’s actually a lot you can do to boost your curb appeal for a winter open house.

How to Prepare for an Open House

No matter the season, there are some things that hold true: You always want your home to give off a great first impression. Whether it’s raining, snowing, or sunny, that means cleaning up the lawn, tidying the driveway, and doing other basic maintenance.
In winter, you may face some additional challenges. Let’s look at 15 things you can do that help with a winter open house, so you can sell your current abode, free up funds for your next home purchase, secure a mortgage loan, and get moving!

1. Start at the Front Door

No matter what the weather is doing, you can always spruce up your front door. There are still plenty of people buying a home in the winter, and you can give those folks a stunning first impression of your house. It will greet potential buyers before they ever step inside. A fresh welcome mat and a charming wreath or decorative array of pine cones can go a long way in this regard. You can also do some basic cleaning no matter what the season. Tidiness can give you more of an edge than you might imagine, and it’s a truly affordable way to improve your home — it doesn’t take a home equity line of credit to pay a local teenager to help you clean out the garage!

2. Find Plants that Work in Winter

You might think you can only refresh the garden in summer and spring, but there are several plants that thrive in colder weather, depending on where you live. Holly is a popular choice that adds color all winter. Another idea is to grab some pots of mums from your local supermarket or garden center to bring some greenery to the front door area on the day of your open house.

3. Don’t Forget the Birds

It isn’t just plants that are surprisingly hardy in winter. If you have birds in spring and summer, they may be around in winter, too. Hanging a bird feeder can entice them to flit about your yard, which will charm visitors. If you already have bird feeders for the warmer months, prepare for the open house by adding seeds.

Recommended: Mortgage Calculator with Taxes and Insurance

4. Know the Trends

You don’t have to go it alone when trying to figure out how to prepare for an open house. Look up the current housing market trends by city. This can show you not only what’s selling, but perhaps why it’s selling. See what other sellers are doing to improve their curb appeal. Take a look at the listings and let them inspire you.

5. Turn on the Lights

You can use outdoor lighting to not only make your home more attractive, but also safer. You don’t want prospective buyers stumbling through the late-afternoon dark or approaching nervously because they are unsure if the house is open. Add more lighting if you can. You can line a pathway with lights, for example, for both safety and aesthetics.

6. Check the Gutters

In winter, the gutters can take a beating. Make sure you clean out snow, leaves, and other debris that tends to build up during bad weather. Overstuffed gutters just aren’t a good look.

7. Clean the Walkways

A winter open house shouldn’t require snow shoes. Make sure the walkways to and from the house are clean and clear. Shoveling snow isn’t fun, but it will make a much better impression when buyers pull up in front of your house.

8. Don’t Hide Those String Lights

You might think that you have to prepare for an open house by hiding all the holiday lighting, but string lights can add a stylish touch to your home. Don’t go overboard like something out of “National Lampoon’s Christmas Vacation,” but do think about having some in the front of your house, whether around the front door or on some shrubs by the entryway.

9. Put on a Fresh Coat of Paint

There’s no wrong season for a fresh coat of paint. If you get the opportunity and have the budget, try painting your entry area — or your entire home if you’re in a warm part of the country. It can make your home look crisp and well cared for.

10. Paint Your Front Door a Bright Color

Don’t have the time or budget to repaint the whole house? Even just painting the front door can add a fresh splash of color that boosts your home’s curb appeal. Some colors to consider: bright red, like the color of an English double-decker bus, or sunny yellow. (Don’t forget to track your costs if you do more than routine maintenance, as they may help offset capital gains tax on the sale of your home.)

11. Make Sure the House Number Is Visible

When it comes to curb appeal, you also have to think about the literal curb. Is your house number visible from the street? If not, consider updating those numbers to make them visible and chic.

12. Spruce Up the Mailbox

While you’re looking at your house numbers, why not reconsider your mailbox as well? Perhaps you get a brand-new one, or give your current one a fresh coat of paint, so it pops.

13. Do a Quick Roof Fix-Up

Maybe you’ve lived with a few broken or missing roof shingles or tiles for so long, you hardly notice them. Sorry to say, prospective buyers may well zero in on them the second they walk up your front path. After all, a new roof is among the more costly repairs a buyer will encounter. It’s wise to get those repaired before you welcome your home shoppers.

Recommended: What Are the Most Common Home Repair Costs?

14. Refresh Your Landscaping

Applying a layer of mulch (after the first few hard frosts) can help protect plants from winter’s chill and make your landscaping look tidy and clean.

15. Use Fake Plants

You don’t have to be 100% authentic with your decorations. Topiaries shaped like trees or grapevine balls can make your porch more appealing. And they’ll likely stand up to any weather winter can throw at them. And when winter is over, simply store them away.

The Takeaway

You might feel discouraged at first when wondering how to maximize curb appeal for an open house in winter. But it’s a lot easier than it seems. There’s no point trying to fake spring or summer flowers, so opt for cleaning up, some greenery (real or artificial), some lighting, and perhaps a pop of color. Then sit back and wait for the buyers to come, so you can move on to a new home of your own.

Looking for an affordable option for a home mortgage loan? SoFi can help: We offer low down payments (as little as 3% - 5%*) with our competitive and flexible home mortgage loans. Plus, applying is extra convenient: It's online, with access to one-on-one help.

SoFi Mortgages: simple, smart, and so affordable.

FAQ

What is the best day of the week to host an open house?

Saturday open houses often conflict with family activities, such as sports games, but Sunday may conflict with religious observation. Which of these is the lesser problem depends on the property you are selling, the community you live in, and the type of house you are selling. A real estate agent experienced in your local market will likely have the best advice on whether Saturday or Sunday is a better day for your specific property.

Is winter a bad time to sell a house?

Winter is traditionally considered a slow season for home sales, but if you are ready to put your home on the market, don’t let the time of year hold you back. You may find there is less competition from other properties, and that real estate agents have more time and attention for your property. If the market is less busy, you may also be able to close on the sale faster.

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Photo credit: iStock/Korisbo

SoFi Loan Products
SoFi loans are originated by SoFi Bank, N.A., NMLS #696891 (Member FDIC). For additional product-specific legal and licensing information, see SoFi.com/legal. Equal Housing Lender.

SoFi Mortgages
Terms, conditions, and state restrictions apply. Not all products are available in all states. See SoFi.com/eligibility-criteria for more information.

^²SoFi Bank, N.A. NMLS #696891 (Member FDIC), offers loans directly or we may assist you in obtaining a loan from SpringEQ, a state licensed lender, NMLS #1464945.
All loan terms, fees, and rates may vary based upon your individual financial and personal circumstances and state.
You should consider and discuss with your loan officer whether a Cash Out Refinance, Home Equity Loan or a Home Equity Line of Credit is appropriate. Please note that the SoFi member discount does not apply to Home Equity Loans or Lines of Credit not originated by SoFi Bank. Terms and conditions will apply. Before you apply, please note that not all products are offered in all states, and all loans are subject to eligibility restrictions and limitations, including requirements related to loan applicant’s credit, income, property, and a minimum loan amount. Lowest rates are reserved for the most creditworthy borrowers. Products, rates, benefits, terms, and conditions are subject to change without notice. Learn more at SoFi.com/eligibility-criteria. Information current as of 06/27/24.
In the event SoFi serves as broker to Spring EQ for your loan, SoFi will be paid a fee.

*SoFi requires Private Mortgage Insurance (PMI) for conforming home loans with a loan-to-value (LTV) ratio greater than 80%. As little as 3% down payments are for qualifying first-time homebuyers only. 5% minimum applies to other borrowers. Other loan types may require different fees or insurance (e.g., VA funding fee, FHA Mortgage Insurance Premiums, etc.). Loan requirements may vary depending on your down payment amount, and minimum down payment varies by loan type.

Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.

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One of the top tax benefits available to real estate investors is depreciation, the income tax deduction that comes from spreading out the cost of a property over the time that you use it and deducting a portion of its cost each year. Cost segregation, in turn, is a tax strategy that can be used to accelerate depreciation deductions — so it’s definitely worth knowing about.

Keep reading for a look at how cost segregation in real estate works and if this often-overlooked planning tool might make sense for you.

Definition of Cost Segregation

Cost segregation is a tax planning tool used by businesses and those who invest in real estate to accelerate depreciation deductions on certain parts of their properties.

Basic Concept

Instead of using just one or two categories (or asset classes) to calculate the depreciation on a property for income tax purposes, cost segregation separates the property into multiple categories, some of which have shorter depreciation periods. This allows property owners to claim a larger portion of their depreciation deduction sooner, which can lower their tax liability and increase their cash flow. (Remember to consider the full list of possible tax strategies as an investment property owner, including offsetting rental income with deductions such as the mortgage interest deduction.)

Purpose in Real Estate Investing

For real estate investors, depreciation is typically divided into two categories: building and land. Land doesn’t depreciate for tax purposes, but buildings do. Generally, residential buildings are depreciated over a 27 1⁄2-year period, according to IRS requirements, and nonresidential buildings are depreciated over a 39-year period.

Because the depreciation period on a building is so long, the yearly deduction owners get doesn’t necessarily amount to significant savings. Though the depreciation deduction adds up over time, it can take a while for an owner to realize the tax benefit. Some owners paying for a property with a home mortgage loan may think about exploring cost segregation to capture tax benefits to counteract those monthly payments. (They may also want to read up on how to avoid capital gains taxes on real estate.)

Cost segregation analysis puts additional categories beyond land and building into the mix, which means some parts of the property (certain fixtures, site improvements, or equipment, for example) may be depreciated over a shorter period of time (typically five, seven, or 15 years). This can give owners the ability to take larger deductions sooner, which can result in substantial tax savings, potentially accelerating the return on investment and boosting the overall financial performance of the investment.

Recommended: Amortization vs. Depreciation

How Cost Segregation Works

Cost segregation analysis requires identifying and reclassifying building components into categories that have shorter depreciation periods for tax purposes. This can allow real estate investors to accelerate the depreciation deductions for these specific items and lower their tax liability earlier in their ownership of the property.

For example, plumbing fixtures, furniture, equipment, and other components that aren’t permanently attached to the building could potentially be classified as personal property and depreciated over five years instead of 27½ or 39 years. Site improvements (such as landscaping, paving, and fencing) could be classified as land improvements and depreciated over 15 years. These tighter timelines can allow an owner to take advantage of available tax breaks sooner rather than later.

Recommended: Buying a Foreclosed Home

Cost Segregation Study Process

Usually, the first step in deciding if and how to use cost segregation is to hire a financial firm (preferably one with expertise in engineering and tax law) to perform a cost segregation study on your building and its systems. What is a cost segregation study? Your team will:

•   Analyze your property to determine which components can be separated into categories with shorter depreciation periods.

•   Use documentation — such as home inspection reports, a recent property appraisal that shows how much the house is worth, closing documents from the property sale, and other relevant records — to inform and support their decision-making.

•   Prepare a report that shows you how much you might save on taxes by implementing a cost segregation strategy.

You can then use this information for tax planning and preparation purposes.

Benefits of a Cost Segregation Study

The goal of cost segregation is to reduce your tax liability so you can put that money back into your business, perhaps with improvements or by taking out another investment property mortgage. But a cost segregation study may offer other advantages, as well. Here’s a breakdown of the benefits a professional cost segregation analysis may provide:

•  Increasing tax savings by reducing the depreciation period for certain assets.

•  Increasing cash flow and improving the overall return on investment by accelerating depreciation deductions.

•  Improving asset management and offering a more accurate accounting of the property’s assets and their value.

•  Finding other potential tax credits and incentives.

•  Ensuring compliance with tax laws and IRS regulations.

Types of Properties Suitable for Cost Segregation

Cost segregation could be a useful strategy for a wide range of real estate investments. But it can be especially well-suited to properties that have specialized equipment, systems, or a significant number of other assets that could be reclassified to a shorter depreciation period, such as:

•  Commercial real estate like retail spaces, office buildings, and warehouses

•  Rental properties, including multifamily residential buildings

•  Resorts and restaurants

•  Medical facilities

When Should You Consider Cost Segregation?

Timing can be an important factor when considering a cost segregation strategy. You can order a study at any time, but it may be particularly useful if you’re the owner of a newly constructed building, a recently remodeled or renovated property, or a newly acquired property. This way you can use the information when you file your tax return and maximize the tax savings at a time when you need it most.

Cost Segregation Methods

There aren’t any established requirements for the preparation of cost segregation studies, but according to the IRS, six of the most common approaches include:

•  Detailed Engineering Approach from Actual Cost Records: Uses actual records — blueprints, specifications, contracts, job reports, and other construction documents — to determine costs.

•  Detailed Engineering Cost Estimate Approach: This is similar to the approach above, but it uses estimated instead of actual costs.

•  Survey or Letter Approach: Contractors and subcontractors are contacted to provide information on the cost of specific assets that they installed on a particular project.

•  Residual Estimation Approach: This is a shortened method for which only short-lived asset costs are determined. The total amount of these asset costs are subtracted from the total project cost.

•  Sampling or Modeling Approach: This method uses a model (or template) to analyze multiple facilities that are nearly identical in construction, appearance, and use.

•  Rule of Thumb Approach: This approach generally uses little or no documentation and is based instead on the preparer’s “experience” in a particular industry.

Working with Cost Segregation Professionals

You may find it helpful to use an online calculator to help you estimate how much you’ll save on taxes and to decide if it’s worth proceeding with a cost segregation strategy. But when it’s time to do the actual study, it’s generally not a DIY job. (According to the IRS’s Cost Segregation Audit Technique Guide, the No. 1 element of a quality study is “Preparation by An Individual with Expertise and Experience.”)

Engineering firms, tax advisory firms, construction cost consultants, and some large accounting firms often have a team of specialists that perform this type of work. Or you may be able to find a cost segregation firm that focuses exclusively on providing cost segregation studies.

Costs Associated with Cost Segregation

The price of a cost segregation study may vary significantly depending on several factors. But you can expect to pay anywhere from $5,000 to $30,000 or more based on the size of the property, the assets being analyzed, location of the property, the level of detail in the study, whether the work is done in person or remotely, and the experience and reputation of the firm doing the work. It can be helpful to do some comparison shopping and to get quotes from the firms you think could be the best fit for your goals.

Once you’ve estimated the costs involved, you can decide if the tax and other potential savings are worth the time, effort, and money that will go into a cost segregation study.

IRS Guidelines and Regulations

According to the Cost Segregation Audit Technique Guide, to meet IRS expectations, a taxpayer should submit a “quality cost segregation report” supported by a “quality cost segregation study.” The guide provides an in-depth look at what it takes to meet those expectations and the legal and legislative precedents that got us where we are today. And it stresses that taxpayers must be able to substantiate their asset classifications and depreciation deductions.

The Takeaway

Cost segregation is a complex tax deferral strategy that allows real estate investors to lower their tax bills earlier in their ownership by reclassifying certain parts of their property to shorter depreciation periods. This can help them free up money sooner for reinvestment or other purposes.

You may want to talk to a financial professional about whether cost segregation would benefit you, and how to find the right team to get the process started.

Looking for an affordable option for a home mortgage loan? SoFi can help: We offer low down payments (as little as 3% - 5%*) with our competitive and flexible home mortgage loans. Plus, applying is extra convenient: It's online, with access to one-on-one help.

SoFi Mortgages: simple, smart, and so affordable.

FAQ

How much can I save with cost segregation?

Several factors can go into determining how much you could save with cost segregation, including the cost of your property, whether you have assets that can be reclassified to a shorter depreciation period, and how much your cost depreciation study costs.

Is cost segregation only for new properties?

A cost segregation may be more efficiently executed for a new property or one that’s been recently renovated. But by using a “look-back” study, the strategy could also be used on a property that you’ve owned for several years.

How long does a cost segregation study take?

It could take the firm you hire one to two months to complete your cost segregation study, depending on the size of your property and how helpful you can be with providing the information and documentation they require.

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Photo credits: iStock/

SoFi Loan Products
SoFi loans are originated by SoFi Bank, N.A., NMLS #696891 (Member FDIC). For additional product-specific legal and licensing information, see SoFi.com/legal. Equal Housing Lender.

SoFi Mortgages
Terms, conditions, and state restrictions apply. Not all products are available in all states. See SoFi.com/eligibility-criteria for more information.

*SoFi requires Private Mortgage Insurance (PMI) for conforming home loans with a loan-to-value (LTV) ratio greater than 80%. As little as 3% down payments are for qualifying first-time homebuyers only. 5% minimum applies to other borrowers. Other loan types may require different fees or insurance (e.g., VA funding fee, FHA Mortgage Insurance Premiums, etc.). Loan requirements may vary depending on your down payment amount, and minimum down payment varies by loan type.

Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.

External Websites: The information and analysis provided through hyperlinks to third-party websites, while believed to be accurate, cannot be guaranteed by SoFi. Links are provided for informational purposes and should not be viewed as an endorsement.
Tax Information: This article provides general background information only and is not intended to serve as legal or tax advice or as a substitute for legal counsel. You should consult your own attorney and/or tax advisor if you have a question requiring legal or tax advice.

This article is not intended to be legal advice. Please consult an attorney for advice.

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You’ve probably used an Automated Valuation Model (AVM) without even realizing it. When you open up your favorite real estate site, type in a street address, and instantly see an estimate of what the property is worth, you can thank an AVM. This data tool, which has proliferated in recent decades, uses software, algorithms, and existing information to calculate an estimated value for a given piece of property.

AVMs may have made it easier to estimate the sale price of a house you have your eye on, but they have their limitations, too. Below, we’ll dive into how AVMs work, how they’re used — and when you might still need to rely on a human appraiser.

What Is an AVM?

Pinning down how much a home is worth is a process known as property valuation — and has historically been a job for human property appraisers. But as computers proliferated and software evolved, eventually, AVMs were created. They’ve been around for a while now: Zillow launched its Zestimate product, which functions on an AVM, in 2006. It’s now possible to get a basic understanding of what your home is worth in mere seconds.

How AVMs Work

AVMs allow big companies like Zillow — as well as lenders, real estate agents, and shoppers — to get a quick estimate of a home’s value at a glance. These software products use a matrix of existing data (more on that below) to spit out a good guess as to what a home might be worth.

AVMs are also helpful because they’re updated in real time based on ever-changing market factors. For instance, if one property on a block sells for a higher price than expected, that sale price will begin factoring into the AVMs for the other homes on the block as soon as the information is public. In other words, the information is far more dynamic and constantly up-to-date than a human appraiser could offer with a single study.

Recommended: The Home Mortgage Interest Deduction Explained

Key Components of AVMs

AVMs utilize a collection of different data sources and statistical algorithms to build their estimates. There are several different AVM companies that offer these programs to clients who use them, and they each have their own proprietary way of computing home values.

Some of the most common information that automated valuation models rely on includes:

•  Public records that can include information like property sales and tax history

•  Multiple Listing Service (MLS) data, which offers pricing information on other, similar properties (known in the industry as “comps”)

•  Information about the property, such as its age, size, and tax assessment, which may be pulled from public record

Using machine learning combined with algorithms created by the professionals coding the software, AVMs can use these pieces of information to generate an up-to-date estimate for just about any property in America — though its level of accuracy may vary.

For example, with newly constructed properties, there may not be many perfect comps available in the area, which could lead to a less accurate AVM estimate. There are other situations where AVM accuracy might be lacking, too — we’ll dig into that below.

Applications of AVMs

Automated valuation models are useful in a whole host of situations — from mortgage lending, where lenders can use the information to make better informed underwriting decisions, to portfolio management, which can help investors understand the current value of their real estate assets.

And as anyone who’s ever quickly looked up the price of an eye-catching house can attest, AVMs are very useful for property shoppers, too. As long as the estimate is treated as just that — an estimate rather than an exact price — having access to AVM information can help browsers understand which homes they can afford to make an offer on or how much financial preparation they’ll need to do to be able to afford the house of their dreams. (They won’t, however, give you a complete picture of how much it will cost to own the home. For that you need a mortgage calculator with taxes.)

Advantages and Limitations of AVMs

Like everything else in life, AVMs have both advantages and limitations to keep in mind.

Advantages of AVMs include:

•  Speed. Even the very fastest human property appraiser can’t update every property’s valuation every few hours like an AVM can.

•  Cost-effectiveness. While appraisals must be paid for on a per-appraisal basis, factoring in the appraiser’s time working and expertise, companies may pay for AVM software once or as an affordable subscription service.

•  Scalability. Since AVMs rely on algorithms, they can offer thousands of valuations based on less overall work than the bespoke human appraisal process.

On the other hand, their drawbacks include:

•  Potential for inaccuracy. Any algorithm is only as good as the data fed into it, and mistakes in public records do happen. Records can also be outdated — not reflecting an HVAC upgrade, for example.

•  Inability to assess intangibles. There are some factors (such as property condition) that can affect a home’s value that don’t easily translate to a database. In these instances, a human appraiser still has the edge.

AVM Accuracy and Reliability

As we’ve seen, although AVMs can offer a lot in terms of speed and cost-efficiency, they can sometimes lag behind human appraisers when it comes to accuracy. You might hear the phrase “AVM appraisal” but a valuation isn’t truly the same as an appraisal that you would get from a professional. Newly constructed or non-traditional properties can be more difficult to assess for value based on comps (since there aren’t many or any good ones), and intangibles like property condition don’t always show up in the data these algorithms draw from.

Fortunately, some AVMs also offer confidence scores, which can help those using the estimates to understand how likely it is that the value offered is accurate (or close to it). You could also check with a knowledgeable real estate professional to get their take on whether a given estimate hews closer or further from the truth.

Impact on the Real Estate Industry

AVMs have already changed the real estate industry by making home value estimates widely and readily available to the general public. Along with helping buyers shop in what can sometimes feel like a confounding market, AVMs also make it easier for those who do own their home to understand how much equity they’ve built — or how much they might stand to gain by selling.

While a human appraisal and home inspection continue to be common parts of most real estate transactions, over time, as they increase in accuracy, AVMs may reduce the need for such services, potentially saving money for those on the market. They could also help speed up the underwriting process for home mortgage loan lenders, as well as making it easier for real estate agents to offer their clients home showings in their price range.

The Future of AVMs

Although AI has been all the rage the last few years, we’re still just at the very beginning of this new line of technology — which has the potential to evolve at an exponential rate. While many AVMs are already incorporating machine learning and other high-tech methods, technological developments along with the continued progress of AI and big data could see these valuations becoming far more accurate and accessible over time.

Recommended: Are Property Taxes Included in Mortgage Payments?

The Takeaway

Automated valuation models, or AVMs, have already changed the real estate industry — and have the power to continue to do so as technology improves and advances. However, human appraisals still have an irreplaceable role in today’s market, ensuring the best accuracy for tax assessments and sales.

Looking for an affordable option for a home mortgage loan? SoFi can help: We offer low down payments (as little as 3% - 5%*) with our competitive and flexible home mortgage loans. Plus, applying is extra convenient: It's online, with access to one-on-one help.

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FAQ

How do AVMs compare to traditional appraisals in terms of accuracy?

Generally speaking, AVMs are not as accurate as a traditional appraisal. While AVMs are both speedy and cost-effective, their estimates are only as good as the data fed into the program — and, of course, sometimes that data can be inaccurate. AVMs also often can’t evaluate property conditions and other intangible elements that a human appraiser could easily spot.

Can AVMs completely replace human appraisers?

As is true in all parts of technology, as advancements continue, the jobs those technologies make easier may change. For now, human appraisers are still an important part of the real estate market, offering their expertise and individualized focus on a property rather than relying blindly on computer algorithms and data.

How do AVMs handle unique or recently renovated properties?

Nontraditional, newly renovated, or newly constructed properties can be challenging for AVMs, since they utilize publicly available information about comparable properties, or “comps,” to make their estimates (and these types of properties may not have very good comps available). AVMs also assume the same level of condition for all homes, which means they might overvalue a home in disrepair — or undervalue a newly renovated one.

Are AVM results accepted by all financial institutions?

Because AVMs can not (yet) match the accuracy and reliability of a human appraisal, many mortgage lenders still require human appraisals to be part of the purchase process. AVMs are new enough that legislation is still actively being made to regulate their use and ensure they comply with nondiscrimination laws and avoid conflicts of interest. Over time, more lenders may allow AVMs to replace human appraisals, but that’s not the market we have today.

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Photo credits: iStock/miniseries

SoFi Loan Products
SoFi loans are originated by SoFi Bank, N.A., NMLS #696891 (Member FDIC). For additional product-specific legal and licensing information, see SoFi.com/legal. Equal Housing Lender.

SoFi Mortgages
Terms, conditions, and state restrictions apply. Not all products are available in all states. See SoFi.com/eligibility-criteria for more information.

*SoFi requires Private Mortgage Insurance (PMI) for conforming home loans with a loan-to-value (LTV) ratio greater than 80%. As little as 3% down payments are for qualifying first-time homebuyers only. 5% minimum applies to other borrowers. Other loan types may require different fees or insurance (e.g., VA funding fee, FHA Mortgage Insurance Premiums, etc.). Loan requirements may vary depending on your down payment amount, and minimum down payment varies by loan type.

Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.

Third-Party Brand Mentions: No brands, products, or companies mentioned are affiliated with SoFi, nor do they endorse or sponsor this article. Third-party trademarks referenced herein are property of their respective owners.

Tax Information: This article provides general background information only and is not intended to serve as legal or tax advice or as a substitute for legal counsel. You should consult your own attorney and/or tax advisor if you have a question requiring legal or tax advice.

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Investing in real estate has the potential to build your assets and make you money for years. Turnkey properties are real estate investments that are designed to be “turnkey” — in other words, ready to rent immediately, with little effort needed from an investment owner. If you’re interested in direct ownership, but don’t want the hassle of renovating a property or finding a tenant, you may want to look into turnkey investing. We’ll break down what it is, what to look for, how to finance it, and what alternatives you have for investing in real estate.

Definition of a Turnkey Property

Turnkey properties are rent-ready homes that are typically new construction or fully renovated. They’re often associated with a turnkey company that has completed the renovation and may already have a paying tenant in the rental unit. It might even have property management services in place.

Turnkey rental properties are most common in areas where homes sell at a lower price point but have high rental rates. Outside investors are often targeted for these investments, which can be both a good thing and a bad thing. There are some key considerations you’ll need to make if you decide to invest in one.

Key Characteristics

Some key features of turnkey rental properties include:

•   Newly built or renovated

•   New systems, such as electrical, HVAC, roofing, and plumbing

•   New flooring, paint, countertops, and cabinets

•   Ready to rent or tenant in place

•   Rent is coming in as per the lease agreement

A turnkey property is meant to have no gaps in monthly rent for the investor, which is a major positive when you’re getting started.

The Difference Between Turnkey and Traditional Properties

The major difference between a turnkey property and a traditional property is there’s usually a middleman involved to make sure turnkey homes are truly “turnkey.” The turnkey company’s role is to buy a property, rehabilitate it, get a tenant in place, and then sell the property for a large profit. Some turnkey companies also provide property-management services.

With a traditional property, you would go through the purchase process with a real estate agent and then do a lot of the leg work yourself. You would have to find a property management company, contractor, cleaner, attorney, accountant, and more.

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Types of Turnkey Properties

Turnkey properties come in all shapes and sizes. What’s available depends on what has been renovated by a turnkey investment company. You’ll see a lot of single-family homes, but you’ll also come across some multi-family units and commercial properties that are ready to go.

Turnkey Investment Process

Investing in a turnkey property is a straightforward process, much like buying any other property. The hardest part of the process is in the research. Here’s what you’ll want to investigate:

•  Markets: You’ll want to find an area with high affordability, high rental rates, and a high rental population. You’ll also want to research neighborhoods to ensure you’re buying in an area where people feel safe renting.

•  Turnkey and property management companies: Read reviews or talk to people who have worked with the property management company before.

•  Individual properties: Look for quality renovations, desirable neighborhoods, and numbers that work. No matter what, you’ll want to see it in person.

Once you find a property you like, you’ll make an offer on a home, get a loan, go through escrow, and sign on the dotted line.

What may be different about a turnkey property is it may not be listed by a real estate agent. You might be buying directly from the company that renovated it.

Advantages of Investing in Turnkey Properties

Turnkey real estate has a number of benefits:

•  Immediate rental income: With a turnkey property, they’re either ready to rent or already rented, which provides immediate rental income. It’s also possible rental procedures and management have already been set in place.

•  Minimal effort: You don’t have to find contractors or put in elbow grease to get the property ready to rent. It has already been done for you.

•  New or renovated: Since turnkey rental properties have been recently updated, they probably look pretty great and can easily rent out.

•  Geographical diversification: If you’re priced out of your own market, you might like investing in another area that’s more affordable. A turnkey property can help you invest without needing to live in that area.

It’s also important to look beyond the fully renovated home to possible drawbacks.

Potential Drawbacks of Turnkey Investments

There are considerable drawbacks to turnkey investment properties, not the least of which may be that all the opportunity for profit may have already been squeezed out of the deal. Consider these possible problems:

•  May be overpriced: Turnkey investment companies aim to get top dollar from investors. There’s little headroom for a property to appreciate when it is priced at the top of the market. And if you are paying top dollar for the property, a significant amount of the rental income can go toward covering a mortgage, not to mention keeping up with repairs.

•  Turnkey companies make the majority of the money: In addition to charging top dollar for the property itself, many turnkey companies also serve as property managers and may charge fees for maintaining and renting out the property.

•  May not be in the best neighborhood: When you’re not a local investor, it can be hard to tell if a property is in a desirable area or not.

•  Rental income numbers may be too optimistic: When you buy a turnkey property from a company, its estimate of rental income may not account for vacancies or missed payments. Run your own numbers.

•  Renovation may not be high quality: Companies that complete renovations may not be putting in the highest quality materials, and pictures won’t capture how good (or bad) the renovation might be.

•  May be difficult to sell at a profit: If the property is turnkey and priced at the top price point, it may be difficult to get top dollar again from another buyer.

Recommended: How Much Is My House Worth?

Who Should Consider Turnkey Properties?

Turnkey properties are often lower-priced properties marketed to out-of-state investors who may be priced out of their local market. This can become a problem if the investor doesn’t know the neighborhood or values of homes in the area. Others who might consider a turnkey property:

•   Investors who don’t have time to assemble a team or rehab a property

•   Investors willing to sacrifice some profit margin for the convenience of a turnkey property

•   Investors who don’t want to manage a property

•   Investors who can find a good deal

•   Investors who want to enter a new market

How to Evaluate a Turnkey Property

Not every turnkey property is going to work for you, and quite frankly, not all of them are “turnkey” as the name suggests. You’ll want to look at the following factors in evaluating a turnkey rental property.

•  Location: Is the home in a desirable neighborhood? Ideally, you want your investment to appreciate or generate cash flow (sometimes both). If the neighborhood isn’t one you’d want to live in, or isn’t kept up very well, that will affect your property’s value. If you’re serious, you’ll want to get on a plane and walk the streets where you want to invest.

•  Property condition: Even with renovated properties, you’ll want to ensure the major systems are in good working condition. It’s easier to get things fixed before you buy the property, so a home inspection is important.

•  Financials: Learn to run your own numbers and analysis to make sure you’re getting a good deal. You don’t want to rely on the number provided to you by the turnkey company. Start with a mortgage calculator with taxes and from there, look at cap rate, ROI, and cash flow.

•  Valuation: Don’t overpay for a property because you are unfamiliar with the market. You can find the fair market value from an appraisal or a BPO (broker’s price opinion).

•  Turnkey company: Thoroughly vet the turnkey company. Talk to people who have used the service. Post questions in online real estate forums and look at reviews online.

•  Management company: Talk to the management company and people who have worked with the management company. You don’t want a company that only does the bare minimum for your property while charging a premium.

Financing Turnkey Properties

Financing turnkey real estate is typically done with traditional home mortgage loans. Financing may be easier to qualify for since properties are in good condition. Typical eligibility requirements for financing include:

•  Credit score: 620 or greater

•  Debt-to-income ratio: No greater than 45%

•  Cash reserves: Three months of cash reserves

•  Mortgage insurance: Required for loans with less than 20% down payment

•  Down payment: At least 15% for one unit, 25% for two or more

•  Maximum loan amount: $832,750 for a single-family home in most areas

Depending on your property, you may need a different loan type, such as a multifamily, portfolio, or apartment loan.

Tax Implications of Turnkey Investments

You get all the tax benefits of ownership with turnkey investments. You’ll be able to deduct certain expenses since you’re paying for them directly. The IRS lists these as:

•   Mortgage interest deduction

•   Property tax (often, property taxes are included in the mortgage)

•   Operating expenses

•   Repairs

•   Depreciation

Comparing Turnkey Properties to Other Real Estate Investments

If you’re interested in real estate investing, but don’t think turnkey homes are right for you, there are other options.

Fix-and-flip

A fix-and-flip property is a property purchased at a discount, renovated, and then sold for a profit. Buying a foreclosed home that needs repairs is a great example of this, but you’ll need to assemble a team to renovate and rent it.

REITs

A REIT is short for “real estate investment trust,” which is a trust that owns income-producing property (often commercial real estate) for the purpose of making a profit for investors. Investors own a share of the trust. It’s considered a passive investment where investors don’t need to make day-to-day decisions. You can buy a REIT on a stock exchange if they’re publicly traded or find the right broker if they’re not publicly traded.

Traditional rentals

You can work with a real estate agent to buy a property to rent out, either residential or commercial. Traditional rentals may need a little work to be ready and you’ll need to find your own team to be able to make it work.

The Takeaway

Turnkey properties sound convenient, but you need to do your homework to make sure the investment is a good one. You’ll also be buying at full retail price, which means there won’t be much room for the property to appreciate. On the flip side, it’s pretty appealing to walk into an investment property without having to fix it up. If you’re looking for direct ownership of real estate without the headaches, turnkey homes might be the way to go.

Looking for an affordable option for a home mortgage loan? SoFi can help: We offer low down payments (as little as 3% - 5%*) with our competitive and flexible home mortgage loans. Plus, applying is extra convenient: It's online, with access to one-on-one help.

SoFi Mortgages: simple, smart, and so affordable.

FAQ

Are turnkey properties good for first-time real estate investors?

Each investor will need to evaluate the pros and cons for themselves. If you want to be as hands-off as possible, even at the cost of possible profits and upside, turnkey real estate investing might be the right fit. If you want to understand and work in your real estate business, you may want to look at the full range of investment options.

How much do turnkey properties typically cost?

Turnkey properties are typically sold at full market value, if not more. Most real estate investors look for properties below market value to get the benefits of appreciation and cash flow, and turnkey properties have a much smaller upside.

Can I visit a turnkey property before purchasing?

Yes, you can and should visit a turnkey property before purchasing, even if the company selling it is giving you assurances that everything looks good and is in working order.

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Photo credit: iStock/Vesnaandjic

SoFi Loan Products
SoFi loans are originated by SoFi Bank, N.A., NMLS #696891 (Member FDIC). For additional product-specific legal and licensing information, see SoFi.com/legal. Equal Housing Lender.

SoFi Mortgages
Terms, conditions, and state restrictions apply. Not all products are available in all states. See SoFi.com/eligibility-criteria for more information.

*SoFi requires Private Mortgage Insurance (PMI) for conforming home loans with a loan-to-value (LTV) ratio greater than 80%. As little as 3% down payments are for qualifying first-time homebuyers only. 5% minimum applies to other borrowers. Other loan types may require different fees or insurance (e.g., VA funding fee, FHA Mortgage Insurance Premiums, etc.). Loan requirements may vary depending on your down payment amount, and minimum down payment varies by loan type.

Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.

External Websites: The information and analysis provided through hyperlinks to third-party websites, while believed to be accurate, cannot be guaranteed by SoFi. Links are provided for informational purposes and should not be viewed as an endorsement.
Tax Information: This article provides general background information only and is not intended to serve as legal or tax advice or as a substitute for legal counsel. You should consult your own attorney and/or tax advisor if you have a question requiring legal or tax advice.

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