Bonds vs Stocks: Understanding the Difference
Understanding the differences between stocks and bonds can help an investor build a stronger portfolio.
Read moreUnderstanding the differences between stocks and bonds can help an investor build a stronger portfolio.
Read moreIf you’re curious about investing but have yet to start, you’re not alone. Taking the plunge may be the hardest part.
The world of investing is broad, and at times, it can feel complicated. As much as you may read and research, it’s natural to end up with unanswered questions about investing.
For answers, you can scour the internet for articles, but it can be hard to know where to go and whom to trust. That’s where a trusted financial advisor comes in.
To begin your investment journey, you need to understand basic information about the process. That can help you feel secure and comfortable enough to take the first concrete step.
For instance, you’re probably wondering about such things as, how much money do I need to invest? And what basic investments are right for me?” Read on to learn the answers to these investing questions and more.
As you begin your investment journey, the following 6 questions to ask about investing can help you figure out how much to invest as well as investment options you may want to look into.
Great news: Investing in your future is no longer an activity reserved for the wealthy. You can get started easily with active investing, even without much in your pocket.
When you’re an investor starting with a small amount, say $10 or $100, it may be a good idea to look for banks or online stock trading platforms that offer free accounts, no account and investment minimums, and no trading costs. SoFi Invest® is one such option.
By starting early, and choosing certain types of investment or savings accounts, such as money market accounts, high-yield savings accounts, and CDs, you may be able to take advantage of the power of compounding. Compound interest is the phenomenon of earning interest on your interest. Essentially, the way it works is that the interest you earn is added to the principal balance in your account, and the new higher amount earns even more.
So, if you invested $1,000 in a money market account and earned $20 in interest, your principal balance becomes $1,020, and that new higher amount earns even more interest. Compound interest may help your money grow.
That said, it may be worth setting up a secure emergency fund before you start investing. An emergency fund is often held in cash separate from your checking account, preferably in an accessible, FDIC-insured savings account.
It’s recommended to save between three to six month’s worth of expenses before investing. (One exception? Take advantage of your company’s 401(k) match, if you have one.)
First, do you have an emergency fund?
Falling within $30 of a zero-dollar bank account at the end of the month may mean there’s not enough extra for unexpected emergencies and incidentals.
What happens if you get hit with an unforeseen medical bill? Or your car breaks down? It’s helpful to have a cash cushion to weather any storms — and avoid going into credit card debt to cover unexpected costs.
You might consider spending some time building up your cash reserves. As mentioned above, three months of expenses is a good start. But you may want to increase this amount to six months or more.
And once you’ve secured a minimum of three months’ expenses in an emergency fund, it may be time to consider your next money moves.
A great next step is to determine if your employer offers a 401(k) match. Even if you’re only able to invest 1% of your salary, your employer may match with an additional 1% — an immediate 100% return on your investment.
Don’t have a 401(k)? In that case, it may be wise to avoid wasting precious resources on the fees and costs of investing when you’re starting with small amounts, like $30. Instead, work on that emergency fund.
With that amount of money, it can be wise to consider a diversified investment strategy.
Diversification is the practice of allocating money to many different investment types. Big picture, this means investing in multiple different asset classes like stocks, bonds, cash, and real estate. Next, an investor might consider diversifying within each category. With stocks, investors might consider companies within different industries and countries of origin.
One way to diversify is with a portfolio of low-cost index funds, whether index mutual funds or exchange-traded funds (ETFs). For example, you could buy an S&P 500 index fund that invests in 500 leading companies in the United States across many industries. This way, you may eliminate the risk of investing in only one company or in one industry.
Once you’ve established a diversified strategy with the majority of your funds, you might consider buying a few individual stocks. Bear in mind that stock-picking is hard work and requires hours of research — and a ton of luck. Therefore, you may not want to use more than $500 (5% of your $10,000) on individual stocks.
ETFs vs. mutual funds are similar in that they each bundle together some other type of investment, such as stocks are bonds.
They also have some important differences. ETFs trade throughout the day, like a stock. Mutual funds trade once per day.
Here’s an important question: What is the strategy being used to invest within the fund? Funds, both mutual funds and ETFs, come in two varieties: actively managed and index. (Currently, many ETFs are index, though there are actively-managed ETFs.)
An actively-managed fund typically has higher costs, while an index fund aims to invest in the market using a passive strategy, usually at a low cost. (Not sure of the cost? Look for a fund’s annual fee, called an expense ratio.)
They’re called index funds because they track an index that aims to measure market performance. For example, the S&P 500 is an index designed for the sole purpose of tracking U.S. stock market performance.
But, it is possible to buy an index fund that mimics the S&P 500 — and this can be done via either an ETF or an index mutual fund.
Considering that it’s possible to buy ETFs and index mutual funds that accomplish the same exact thing, you may want to consider the following: 1) Which do you have access to and 2) Which option is lower-cost?
For example, if you only have access to index mutual funds in your 401(k), that may be the direction to go in.
If your employer offers a 401(k) and contributes matching funds, it likely makes sense to join the plan. A 401(k) allows you to make contributions that may reduce your taxable income. You can have the contributions automatically deducted from your paycheck, which makes it easy. And if you leave your job, you can roll over the IRA to another plan.
In addition to your 401(k), you can absolutely consider opening another investment account like a traditional IRA.
However, as an active participant in your 401(k), your ability to contribute to a traditional, tax-deductible IRA depends on your income level. If you are already covered by a workplace retirement plan, the IRS allows you to deduct the full amount ($6,500) only if you earn less than $73,000 as a single person and $116,000 if you file taxes jointly.
You might have better luck with a Roth IRA, which has different taxation and rules for use than a Traditional IRA. Unlike a 401(k) and Traditional IRA, Roth IRA contributions are not tax-deductible.
Although you don’t get a tax break now, you won’t pay taxes on it when you pull the money out in retirement. You can contribute the full amount to a Roth IRA if you earn less than $138,000 as a single filer or $218,000 for joint filers.
If neither of these options work, you can always open up a brokerage account with an online trading platform. Just because these accounts do not have “special” tax treatment like retirement-specific accounts does not mean that they cannot be used to save and invest for the long term. You’ve got lots of options.
💡 Quick Tip: Did you know that you must choose the investments in your IRA? Once you open a new IRA and start saving, you get to decide which mutual funds, ETFs, or other investments you want — it’s totally up to you.
A financial advisor can help you create a financial plan for your future while also meeting your current obligations, like your mortgage and bills. If you’re worried about making a mistake with your money, and you think using a financial advisor would make you feel more confident about investing, getting financial advice may be worth it for you.
Financial advisors do charge fees. They may charge you a flat fee, or they may make commissions on investments they suggest to you. It’s important to find out what their fees are and how the fee process is structured.
If you decide to enlist the help of a financial advisor, proceed carefully to make sure you find the right professional to work with.
Another option you may want to consider is a robo advisor or automated investing. This is an algorithm-driven digital platform that provides basic financial guidance and portfolio options based on such factors as your goals and risk tolerance.
Because most automated portfolios are built with low-cost index or exchange-traded funds (ETFs), these services are considered efficient and low cost compared with using a human advisor.
Robo portfolios often involve an annual fee, perhaps 0.25% to 1% of the account balance.
Ready to invest in your goals? It’s easy to get started when you open an investment account with SoFi Invest. You can invest in stocks, exchange-traded funds (ETFs), mutual funds, alternative funds, and more. SoFi doesn’t charge commissions, but other fees apply (full fee disclosure here).
As a beginning investor, it’s important to ask some good basic questions, including: How much can I afford to invest, how much risk am I comfortable taking, and what types of investments are right for me? You’ll also want to consider your goals (for instance, are you investing for retirement), your age, and how long you plan to invest your money.
Investing can help you put your money to work for you and potentially make it grow so you can reach your financial goals. Investing can be a way to save for retirement, build wealth, and outpace inflation. In addition, some investments, like 401(k)s and IRAs, can also help you save on taxes.
One good way for beginners to learn to invest is to open a 401(k) if their employer offers one, especially if the employer matches a portion of their contributions. With a 401(k), you’ll choose investment options based on what your employer offers. This can help you learn the basics, such as figuring out your risk tolerance and what types of funds are right for you, and diversifying your investments so that you have a mix of different assets, such as stocks and bonds.
Third-Party Brand Mentions: No brands, products, or companies mentioned are affiliated with SoFi, nor do they endorse or sponsor this article. Third-party trademarks referenced herein are property of their respective owners.
INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE
Tax Information: This article provides general background information only and is not intended to serve as legal or tax advice or as a substitute for legal counsel. You should consult your own attorney and/or tax advisor if you have a question requiring legal or tax advice.
Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.
SoFi Invest®
1) Automated Investing and advisory services are provided by SoFi Wealth LLC, an SEC-registered investment adviser (“SoFi Wealth“). Brokerage services are provided to SoFi Wealth LLC by SoFi Securities LLC.
2) Active Investing and brokerage services are provided by SoFi Securities LLC, Member FINRA (www.finra.org)/SIPC(www.sipc.org). Clearing and custody of all securities are provided by APEX Clearing Corporation.
For additional disclosures related to the SoFi Invest platforms described above please visit SoFi.com/legal.
Neither the Investment Advisor Representatives of SoFi Wealth, nor the Registered Representatives of SoFi Securities are compensated for the sale of any product or service sold through any SoFi Invest platform.
SOIN1122023
A SPAC warrant is a contract that gives a purchaser a right to purchase additional shares in the future at a set price. SPACs, or “special purpose acquisition companies,” have emerged as an alternate way for private companies to go public on the stock market. But before a company can evaluate whether or not it makes sense to go public via SPAC, the SPAC itself must “go public” and list on an exchange.
Generally, a group of individuals form a shell company and nominate a board of directors, with the hopes that investors have enough faith in their ability to source an attractive deal. They can then sell shares in this new “blank check” company. As an additional incentive for being an early investor when the SPAC debuts on an exchange, the shares, or “units,” may be comprised not only of common stock in the company, but also a warrant (whole or partial) to go along with each unit.
This benefit is only offered to early investors who buy the SPAC generally within its first 52 trading days. After the first 52 days1, units will usually split into the common shares and the warrants, with the two trading separately under different tickers.
When evaluating whether or not to invest in a SPAC IPO, potential investors often look at the qualitative aspects previously mentioned: Who is the sponsor? Have they launched other SPACs before? Have those SPACs found targets and completed a successful company merger? Do the board members have the experience and track records that you would expect to evaluate investment opportunities?
However, it’s just as important for investors to understand the quantitative terms, or “structure,” of a SPAC deal. All SPACs are typically priced at $10 per unit, but the makeup of the units can be vastly different.
Warrants and their inclusion, or absence, in a SPAC unit can affect investor profits. A SPAC unit can have the following compositions:
• One share + one full warrant
• One share + no warrant
• One share + partial warrant
💡 Quick Tip: Did you know that opening a brokerage account typically doesn’t come with any setup costs? Often, the only requirement to open a brokerage account — aside from providing personal details — is making an initial deposit.
SPAC warrants are similar to stock warrants. Stock warrants are financial contracts that give holders the right to buy shares at a later date. Compared with stocks, warrants can be a relatively inexpensive way for investors to wager on an underlying asset, usually a stock, because they offer leverage — putting up a small investment for a potentially bigger payout.
Just like in options trading, warrants have an expiration date, so investors will need to pay attention if they want to exercise them. Another nuance worth noting is that when warrants get exercised, the action can be dilutive to shareholders, since a flood of new shares can enter the market.
But warrants have the potential to be incredibly lucrative for these early SPAC investors. This is because, as explained, essentially they’re buying for $10 one share plus the right to buy additional shares at a set level — what’s known as the strike or exercise price. Also importantly, even if an early investor decides to redeem their shares in the SPAC before a merger is completed, they get to keep the warrants that were a part of the SPAC units.
If the company doesn’t want to issue additional shares, they may not include warrants in their SPAC units. Market conditions may also dictate whether warrants are unnecessary.
Remember: Warrants are meant to entice investors to put in their money early. If demand for the SPAC is strong enough, the company may not feel the need to issue units with warrants.
Generally, an investor can only trade stock warrants if there is a whole number of warrants. If partial warrants are issued, that fraction could not be sold. In order to sell, the investor would need to purchase additional units in order to make up a whole warrant.
Here’s an example: Let’s say a SPAC unit consists of one share and a partial warrant that’s one-fourth of a warrant. This means that to own a whole warrant, the investor would need to purchase four units. If they were to do this, then they could trade the whole warrant, either on a stock exchange or in the over-the-counter market.
Another thing likely on investors’ minds: How do SPAC units actually get converted into shares? Depending on the specifics of the SPAC, the process happens more or less automatically, and there’s no action needed on the part of the investor. That’s assuming that the SPAC does end up merging and going public.
Converting SPAC warrants into shares is a bit more involved, however. In the case an investor wants to convert SPAC warrants to shares, investors should get in touch with their broker to discuss their options.
SPAC warrants can be traded after a merger — for years, in some cases. That’s somewhat theoretical, though, as there may be redemption clauses in contracts that require investors to redeem their warrants under certain conditions. It really all depends on the specific SPAC, and the guidelines outlined within the contracts governing them.
If there is no merger, however, SPACs typically liquidate. Investors get their money back, and warrants are more or less worthless.
It’s important for investors to examine the deal structure of each SPAC closely, and they can do this by reading the initial public offering (IPO) prospectus. The information around the composition of the shares or units being offered is usually on one of the first few pages, but reading the entire prospectus is essential for investors to make the right investment decision for them.
In general, here are some other pertinent pieces of information relating to warrants that potential investors should be looking for when reading through the prospectus:
• The strike price
• Exercise window
• Expiration date
• Whether there are any specific conditions that can trigger an early redemption
Investors should also inspect the exact composition of a SPAC unit. Does it offer one whole warrant, no warrant, one-quarter, one-third, or one-half?
The strike price, or exercise price, of SPAC warrants is often $11.50 a share. Investors sometimes have until five years after the merger before the warrant expires. However, the terms of different SPAC deals can vary vastly. It’s possible that the deal terms call for an early redemption period, and if investors miss exercising their contracts in that period, the warrants could expire worthless.
Let’s say an investor buys 1,000 units of a SPAC. In this case, each SPAC unit is composed of one whole share, plus one whole warrant. That means the investor now owns 1,000 shares of the merged company stock, plus 1,000 warrants to buy shares at $11.50 each.
If the SPAC completes its merger and the shares jump to $20, our investor can buy additional shares for just $11.50 each. This would be a significant discount compared to where the existing shares are trading.
Here’s a hypothetical step-by-step example of how an investor could profit from exercising their whole warrants:
1. Investor buys 1,000 units at $10 each, spending a total of $10,000.
2. SPAC shares jump to $20 each.
3. Investor exercises warrants, purchasing 1,000 shares for $11.50 each and spending an additional total of $11,500.
4. Investor sells all 2,000 shares immediately for the market price of $20 each, for $40,000 total.
5. Our investor pockets the difference (so $40,000 minus $21,500 = $18,500).
Now, imagine that same investor bought into a SPAC where the units had no warrants. That means, while the investor’s 1,000 shares doubled in value, they didn’t have the right to buy an additional 1,000 shares. Here’s an example of this scenario:
1. Investor buys 1,000 units at $10 each, spending a total of $10,000.
2. SPAC shares jump to $20 each.
3. Investor sells the 1,000 shares immediately for the market price of $20 each, for $20,000 total.
4. Our investor pockets the difference (so $20,000 minus $10,000 = $10,000).
Let’s say our hypothetical SPAC has units with partial warrants. So in each unit, there’s one share attached to one-half warrant. Here’s how this would look:
1. Investor buys 1,000 units at $10 each, spending a total of $10,000.
2. SPAC shares jump to $20 each.
3. Investor exercises warrants. Every two warrants converts to one share, so the investor buys 500 shares for $11.50 each, spending an additional total of $5,750.
4. Investor sells all 1,500 shares immediately on the market for $20 each, for $30,000 total.
5. Our investor pockets the difference (so $30,000 minus $15,750 = $14,250).
Here’s a hypothetical table that lays out different profit scenarios depending on the warrant composition, assuming once again that an investor has bought 1,000 units, that the exercise price of the warrants is $11.50, and the underlying shares hit $20 each.
Warrants Attached to Each SPAC Unit | 1 Whole Warrant | ½ Warrant | ⅓ Warrant | ¼ Warrant | No Warrant |
---|---|---|---|---|---|
Units Purchased | 1,000 | 1,000 | 1,000 | 1,000 | 1,000 |
Number of Shares That Can Be Bought With Warrants in SPAC Unit | 1,000 | 500 | 333 | 250 | 0 |
Cost of Exercising Warrants at $11.50 Strike Price | $11,500 | $5,750 | $3,829.50 | $2,875 | $0 |
Proceeds From Selling Shares Acquired Through Warrant Exercise | $20,000 | $10,000 | $6,660 | $5,000 | $0 |
Net Proceeds from Selling Shares Exercised From Warrants | $8,500 | $4,250 | $2,830.50 | $2,125 | $0 |
Net Proceeds From Selling All Shares | $18,500 | $14,250 | $12,830.50 | $12,125 | $10,000 |
Investors may be surprised to learn that finding SPAC warrants is relatively easy. In fact, since SPAC warrants trade like shares of stocks or ETFs on exchanges, and are listed by many brokerages, investors can often look them up and execute a trade like they would many other securities.
One tricky thing to watch out for, though, is that SPAC warrants may trade under different ticker symbols on different brokerages or exchanges. So, you’ll want to make sure you’re looking for the SPAC warrant you want before executing a trade, to be certain you’re not purchasing the wrong thing.
💡 Quick Tip: How to manage potential risk factors in a self directed trading account? Doing your research and employing strategies like dollar-cost averaging and diversification may help mitigate financial risk when trading stocks.
SPAC warrants’ main utility is that they can be traded or executed – meaning they can be converted into shares. So, for investors, using a SPAC warrant typically comes down to one of the two in an attempt to generate a return. There may be times when a SPAC doesn’t merge and investors get their money back, but the true utility of warrants is that they can be executed or traded.
With SPAC investments, whether units come with full warrants, no warrants, or partial warrants is a quantitative consideration. All else being equal, SPACs that provide full or partial warrants offer more potential profit than SPACs that offer no warrants.
SoFi Invest allows eligible investors to buy into companies before they begin trading on a stock exchange through the IPO Investing service. Investors need to first set up an Active Investing account, which allows them to access IPO deals, company stocks, ETFs, and more — all in one app.
Ready to invest in your goals? It’s easy to get started when you open an investment account with SoFi Invest. You can invest in stocks, exchange-traded funds (ETFs), mutual funds, alternative funds, and more. SoFi doesn’t charge commissions, but other fees apply (full fee disclosure here).
Investors can evaluate SPACs by looking at qualitative aspects, including who the sponsors are, their backgrounds, whether the SPAC has found a target, and what types of experiences the board members have.
An example of a SPAC with a whole warrant could include an investor buying 1,000 units for $10,000, seeing shares increase in value to $20 each, then the investor exercising the warrants for $11.50 each, and then selling the shares and pocketing the difference.
An example of a SPAC with a partial warrant could include an investor buying 1,000 units for a total of $10,000, seeing shares increase to $20 each, and exercising the warrants. Each two warrants convert to one share, so the investor then buys 500 shares for $11.50 each, selling them, and pocketing the difference.
Photo credit: iStock/FatCamera
1Investors should read all documents related to an offering as the terms of each SPAC can differ vastly. INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE
SoFi Invest®
1) Automated Investing and advisory services are provided by SoFi Wealth LLC, an SEC-registered investment adviser (“SoFi Wealth“). Brokerage services are provided to SoFi Wealth LLC by SoFi Securities LLC.
2) Active Investing and brokerage services are provided by SoFi Securities LLC, Member FINRA (www.finra.org)/SIPC(www.sipc.org). Clearing and custody of all securities are provided by APEX Clearing Corporation.
For additional disclosures related to the SoFi Invest platforms described above please visit SoFi.com/legal.
Neither the Investment Advisor Representatives of SoFi Wealth, nor the Registered Representatives of SoFi Securities are compensated for the sale of any product or service sold through any SoFi Invest platform.
Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.
Claw Promotion: Customer must fund their Active Invest account with at least $25 within 30 days of opening the account. Probability of customer receiving $1,000 is 0.028%. See full terms and conditions.
SOIN1022023
Unicorns are private companies with valuations of $1 billion or more. The term was coined by venture capitalist Aileen Lee in her 2013 piece “Welcome to the Unicorn Club: Learning From Billion-Dollar Startups.” She used the word “unicorn” in order to convey the rarity of startups that hit the $1 billion mark.
When Lee came up with the term, she counted 39 unicorns in the U.S. It was still considered exceptional for a private company to grow to that size without having an initial public offering or IPO. These days, a combination of trends — companies staying private longer, widespread technological changes, and abundant money in capital markets — has enabled the creation of numerous unicorns.
As of July 2023, there are over 1,200 unicorns worldwide, with a cumulative business valuation of $ $3.84 trillion, according to research by CB Insights, a business analytics platform.
Unicorns can be exciting for investors because they can represent rapid — even seemingly magical — growth. But are unicorns actually good investments? It’s important for investors to remember that these companies haven’t yet come under the scrutiny of public markets.
Below is a chart of the unicorn companies with the highest valuations, according to CB Insights, as of May 2023.
Company | Valuation | Date Added | Country | Industry |
---|---|---|---|---|
Bytedance | $225 billion | 4/7/2017 | China | A.I. |
SpaceX | $137 billion | 12/1/2012 | U.S. | Space |
SHEIN | $66 billion | 7/3/2018 | China | eCommerce |
Stripe | $50 billion | 1/23/2014 | U.S. | Fintech |
Canva | $40 billion | 1/8/2018 | Australia | Internet software & svcs. |
Revolut | $33 billion | 4/26/2018 | U.K. | Fintech |
EpicGames | $31.5 billion | 10/26/2018 | U.S. | Other |
Databricks | $31 billion | 2/5/2019 | U.S. | Data management |
Fanatics | $31 billion | 6/6/2012 | U.S. | eCommerce |
Source: CB Insights
💡 Quick Tip: Before opening an investment account, know your investment objectives, time horizon, and risk tolerance. These fundamentals will help keep your strategy on track and with the aim of meeting your goals.
The rapid increase in the number of unicorns has meant that these companies come from a range of industries or sectors, and geographics. Answers to questions like ‘How old are these companies?’ and ‘Who are the founders?’ have also started to vary. Let’s look at some broad-stroke trends.
According to Embroker, an insurance brokerage, the bulk of unicorns come from seven sectors: e-commerce, fintech, internet software, AI, healthcare, travel technology, and education technology.
While the Bay Area’s Silicon Valley is still synonymous with startups, a greater number of unicorn businesses have sprung from elsewhere.
Cities Home to Most Unicorns, as of May 2023
City | Number of Unicorns |
---|---|
San Francisco | 64 |
Beijing | 51 |
New York | 34 |
Shanghai | 27 |
London | 15 |
Hangzhou | 13 |
Shenzhen | 13 |
Boston | 10 |
Source: Statista, CB Insights
Lately, U.S. unicorns have tended to be older when they enter the stock market. When Aileen Lee coined the term in 2013, the median age of a tech IPO company was nine years, data from University of Florida shows. Going back further in time, during the height of the dot-com bubble in 1999, the median age was four years. Fast forward to 2023, and the median age has jumped to 12.5 years.
When it comes to profitable businesses, though, the number has dwindled. According to Statista’s most current research, as of June 30, 2022: “The share of companies in the United States which were profitable after their IPO has been decreasing year-on-year over the past decade from a peak of 81% in 2009. In 2021, only 28 percent of companies were profitable after their IPO.”
When it comes to who’s founding these unicorns, there has been some increase in diversity. Back in 2012 or 2013, when Aileen Lee did her initial IPO research, no unicorns had female founding CEOs. However, by 2019, 21 startups founded or co-founded by a woman became unicorns.
There are several reasons behind the proliferation of unicorn companies. Here are a couple.
1. Expansion of Private Markets: As mentioned above, companies are waiting longer before they go public. Part of the reason for that has been that private investments have exploded. Startups can continue to get investments from venture-capital firms (VCs) and private-equity funds in their later stages, and some prefer that option over the risky, complex process of having an IPO.
2. Sweeping Technological Change: Significant innovations — such as the rise of social media, smartphones and cloud computing — fueled growth in many unicorns. For example, the iPhone debuted in 2007, while the first Android hit the market in 2008. These events led to businesses that operate mobile apps or capitalize on smartphones to drive up sales.
3. Well-Funded Capital Markets: Since the 2008-2009 financial crisis, growth in the economy has been sluggish. That’s meant central banks worldwide have kept monetary policies easy, injecting capital into markets that have found their way into fledgling companies.
Meanwhile, tech investing has been one of the few bright spots for investors hungry for growth opportunities, driving up startup valuations.
Many startups — even ones of unicorn size — are unprofitable. Investors put in money under the assumption that profits will eventually come, and that’s why businesses may rely on longer-term forecasting. Similar to how it works when it comes to growth vs. value stocks, valuation metrics like price-to-sales ratios may be used in order to measure the company’s worth.
Investors may also come up with valuations by comparing unlisted firms with similar businesses that are publicly traded. Hence, a rising stock market may also lead to higher valuations for privately held companies.
However, an academic study updated in January 2020 concluded that out of 135 venture-backed unicorns, 48% were overvalued on average, with 14 being 100% above fair value. That means around half of these supposed unicorns aren’t actually unicorns.
Accredited investors — those with $200,000 in annual income or $1 million in assets — can get exposure to unicorns by putting money into venture-capital funds: capital pools that invest in private companies. In recent years, because of the soaring success of some unicorns, they’ve attracted not just venture-capitalists, but also hedge funds, asset-management firms like mutual funds as well as sovereign wealth funds.
When it comes to exiting unicorn investments, a Crunchbase article pointed out that the majority of unicorns — two-thirds over a five-year period — conducted an IPO, giving their investors the opportunity to cash out. But in 2020, the majority of unicorn exits have been through acquisitions.
Unicorns don’t generally accept modest investments from individual or retail investors.
Jay Clayton, former chairman of the Securities and Exchange Commission, argued that smaller investors should get access to private-market investments. The fact that companies are staying private for longer has also made it true that individual investors are missing out more on businesses in their early stages.
But skeptics say private markets don’t have the same disclosure requirements that public markets require, a situation that could leave retail investors in the dark about a company’s financials and increase the risk of fraud. Mutual funds can put up to 15% of assets in illiquid assets, but often they don’t allocate that much to private companies since these investments are tougher to sell.
Deep-pocketed retail investors can get in early with some startups via angel investing — when individuals provide funding to very young businesses. But these businesses tend to have valuations nowhere near $1 billion.
💡 Quick Tip: Newbie investors may be tempted to buy into the market based on recent news headlines or other types of hype. That’s rarely a good idea. Making good choices shouldn’t stem from strong emotions, but a solid investment strategy.
Not all unicorns successfully transition into stock market stars. Some see their valuations dip in late private funding rounds. Some have even scrapped IPO plans at the last minute. Others disappoint after their debut in the public markets, finding that first-day pop in trading elusive or underperforming in the weeks after the IPO.
How do you know whether a unicorn is destined to be the next market darling or flame-out? There is no way to know for sure, but there are a number of risks when it comes to unicorn investing. Here are some:
• Lack of Profitability: Many unicorns offer deeply discounted services in order to supercharge growth. While venture capitals are used to subsidizing startups, public market investors may be tougher on unprofitable businesses.
• Market Competition: No matter how great an idea is and how much funding they bring in, there are always competitors. If another company has superior marketing, more users and higher sales, this may not bode well for a unicorn.
• Consumer/Business Need: Just because a founder has a cool idea and they can build it, doesn’t mean anybody will spend money on it.
• Management Team: Who are the company’s founders, and what is the culture they are creating at their startup? Many startups fail, and a founder’s management style and lack of experience can be cited as major reasons why.
• Regulatory Changes: Some unicorns represent new business models or disrupt existing industries. Such changes may come with regulatory oversight that makes operating difficult.
The surge in private-market tech investing has led to a new vernacular that’s specific to startup valuations. Here’s a table that covers some popular lingo.
Startup Term | Definition |
---|---|
Pony | Company worth less than $100 million |
Racehorse | Company that became unicorns very quickly |
Unitortoise | Company that took a long time to become a unicorn |
Narwhal | Canadian company with a valuation of at least $1 billion |
Minotaur | Company that has raised $1 billion or more in funding |
Undercorn | Company that reached a $1 billion valuation then fell below it |
Decacorn | Company with a valuation of at least $10 billion |
Hectocorn | Company with a valuation of at least $100 billion |
Dragon | Company that returns an entire fund, meaning the single investment paid off as much as a diversified portfolio |
While they started out as rarities, unicorns have since multiplied. And now a herd founded over the past decade is headed for the stock market.
For investors, unicorn companies may appear to be a good way to diversify and get access to a high-growth business. But it’s important to remember that many unicorns are unprofitable businesses that secure $1 billion valuations by making very long-term projections. Plus, financial information isn’t as readily available as for a company that’s already listed.
It’s important to look closely at a new company’s management team, history, as well as financials before investing in it. Whether you’re a new or seasoned investor, researching which stocks to buy and when to buy them can be time-consuming and challenging.
Ready to invest in your goals? It’s easy to get started when you open an investment account with SoFi Invest. You can invest in stocks, exchange-traded funds (ETFs), mutual funds, alternative funds, and more. SoFi doesn’t charge commissions, but other fees apply (full fee disclosure here).
SoFi Invest® INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE
1) Automated Investing and advisory services are provided by SoFi Wealth LLC, an SEC-registered investment adviser (“SoFi Wealth“). Brokerage services are provided to SoFi Wealth LLC by SoFi Securities LLC.
2) Active Investing and brokerage services are provided by SoFi Securities LLC, Member FINRA (www.finra.org)/SIPC(www.sipc.org). Clearing and custody of all securities are provided by APEX Clearing Corporation.
For additional disclosures related to the SoFi Invest platforms described above please visit SoFi.com/legal.
Neither the Investment Advisor Representatives of SoFi Wealth, nor the Registered Representatives of SoFi Securities are compensated for the sale of any product or service sold through any SoFi Invest platform.
Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.
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Money managers can help individuals set financial goals, plot and implement investment strategies, and more. You may not think you need one, either, but an experienced, trustworthy, and savvy guide can be a tremendous help when trying to wrangle your finances. Amid the sea of financial professionals are money managers, who can take a hands-on approach with an investment portfolio.
Before hiring a money manager, however, it’s important to understand what they do, how they get paid, and how they may differ from other financial professionals.
Money managers are also known as portfolio, asset, or investment managers. They are people or companies that provide individualized advice about building a portfolio. They buy and sell securities on behalf of their clients, provide updates, and make suggestions for changes as market conditions shift. Clients include individuals and institutional investors like universities and nonprofit organizations.
Money managers have a fiduciary duty to their clients: They are obligated by law to put their clients’ best interests first. This may seem like a no-brainer, but it is not necessarily true of all financial professionals.
Investment advice must advance a client’s goals, not because it is more profitable for the advisor. For example, a money manager could not suggest a particular investment to a client just because the manager would receive higher compensation.
Fiduciary rules mean that advice must be as accurate as possible based on the information that is available. A fiduciary (from the Latin “fidere,” meaning “to trust”) is to take into account cost and efficiency when making investments on behalf of clients, and alert clients to any potential conflicts of interest.
💡 Quick Tip: Investment fees are assessed in different ways, including trading costs, account management fees, and possibly broker commissions. When you set up an investment account, be sure to get the exact breakdown of your “all-in costs” so you know what you’re paying.
As you search for someone who can help you invest, you may encounter any number of titles, from asset manager to financial advisor, wealth manager to registered investment advisor. To make matters more confusing, “financial planner” covers a broad range of possible professions. They could be investment advisors, brokers, insurance agents, or accountants.
A potential client can check the registration status and background of a professional or firm on Investor.gov, the SEC’s Investment Adviser Public Disclosure website, FINRA’s BrokerCheck, and/or individual state securities regulators.
Here’s a look at some of the most common financial professionals you may encounter and what may make money managers different.
Registered investment advisors, as the name suggests, provide investment advice to clients. They must register with the Securities and Exchange Commission or a state authority, and they have a fiduciary duty to hold a client’s interests above their own. They can manage client portfolios, making trades and offering advice on investment strategies.
Registering as an investment advisor means disclosing investment styles and strategies, total assets under management, and fee structure. RIAs must also disclose past disciplinary action and conflicts of interest.
A broker-dealer is an individual or company licensed to buy and sell securities. Brokers act as middlemen, buying and selling stocks and other securities for other people. When they are buying for their own accounts they are functioning as dealers.
Stockbrokers usually work at brokerage firms and earn their money by charging a fee for transactions they make.
Brokers register with the Financial Industry Regulatory Authority, an industry group. FINRA has enforced a “suitability” rule for them, meaning they needed to have reasonable grounds to believe that a recommended transaction or investment strategy involving a security or securities was suitable for the customer.
Now the SEC is enforcing a new rule, Regulation Best Interest, that establishes a “best interest” standard for broker-dealers. It requires them to stop referring to themselves as advisors if they aren’t working under a fiduciary standard.
Financial professionals who carry the CFP® credential have gone through the rigorous training and experience requirements required by the CFP® board. They must also pass a six-hour exam.
They have a fiduciary duty to their clients but can offer services that don’t require regulation. They can help with general financial planning, such as putting together a retirement plan or a debt reduction plan. They may make recommendations about asset allocation, investment accounts, and tax planning.
Money managers may offer a combination of the services mentioned above. They chiefly manage people’s investment portfolios, but they may also offer other forms of financial planning. They likely give investment advice, which means they must be registered as an RIA.
Fiduciary? | Offer advice? | Area of focus | |
---|---|---|---|
Money Managers | Yes | Yes | Portfolio management |
Certified Financial Planners | Yes | Yes | Financial planning (retirement, etc.) |
Broker-dealers | Sometimes | Sometimes | Facilitating transactions |
Registered Investment Advisors | Yes | Yes | Investment advice |
HIring a money manager, like any other financial professional, can have its pros and cons.
The advantages of having a money manager are rather obvious: You get expertise and experience in helping you make financial decisions. This can save you a ton of resources–such as time–when trying to decide your next moves. It could, potentially, save you money, too, in saving missteps that need to be rectified (rebalancing your portfolio, for instance). In short, though, the pros of hiring a professional are that you have a professional guiding hand helping you out.
At the end of the day, a money manager is theoretically better at managing money than the average person.
💡 Looking for a DIY approach? Check out our Money Management Guide for Beginners.
Likely the biggest drawback, in most people’s minds, to hiring a money manager is that you need to pay for their service. Some people may also like to make their own decisions as it relates to their money, and have trouble handing over the reins, so to speak. There’s also the chance that a money manager has a conflict of interest or is not acting in your best interests — something to be aware of when looking to make the right hire.
Money managers typically charge a management fee equal to a percentage of a client’s portfolio each year. On average, advisors charge between 1% and 2% of clients’ assets under management. But there are a lot of variables to consider.
A manager’s fees may be assessed quarterly, which could mean the amount you pay at the end of the year may be a bit more or less than if you were to pay annually.
An asset manager’s fees may also decrease depending on the size of an account. For example, fees on very large accounts may be smaller so that single clients don’t end up paying exorbitant amounts.
Asset managers and other financial advisors may also charge an hourly rate, especially if they are doing any consulting or working on a special project. They may also charge fixed fees for certain services. Some advisors and managers may earn a commission when purchases or trades are made. And there may be performance-based fees if a portfolio performs beyond an established benchmark.
Fee-only advisors earn their money only from the fees they charge clients. They do not earn commissions. This fact makes them distinct from fee-based advisors, who may earn money from fees and commissions.
💡 Quick Tip: When you’re actively investing in stocks, it’s important to ask what types of fees you might have to pay. For example, brokers may charge a flat fee for trading stocks, or require some commission for every trade. Taking the time to manage investment costs can be beneficial over the long term.
Managing your money can take a lot of time and effort, especially if you have multiple investment accounts or you’re juggling a lot of assets.
Money managers typically have many advantages when it comes to choosing investments. Not only are they trained to make investment decisions but they typically have access to a lot of information — including analytical data, research reports, financial statements, and sophisticated modeling software—that the average person doesn’t have. So they may be better equipped to make informed decisions.
For investors who have struggled to understand how to best put their money to work in order to meet financial goals, a money manager may be able to help. A large portfolio isn’t necessary. Even those who are just starting out may be able to benefit from working with one.
Even if you’re just starting to invest, it may be worth it to look into hiring one.
You can review some money management tips, but additionally, here are a few things to keep in mind when choosing a money manager.
Before hiring a money manager, figure out what type of financial help you need. If you’re just starting out, you may want to hire someone who can help you put together a long-term financial plan, for example.
An online check with one or more of the aforementioned official websites will show how long an advisor has been registered, where they have worked, and what licenses they hold.
After narrowing the search, it’s a good idea to speak to a few candidates to get an idea of how they communicate, how they typically work with clients, and how they are compensated. If an advisor is cagey about answering the latter question, that’s a red flag.
With so many titles and options, from financial planner to broker and money manager, it might be hard to choose a guide to handle your finances. A money manager is a strategist who specializes in managing investment portfolios and has a fiduciary duty to clients.
There are a slew of different types of advisors, planners, and managers in the financial world, so it’s important to know the differences. It’s also important to keep in mind that hiring a money manager can have pros and cons. Bringing in professional help may not be the best route for everyone.
Ready to invest in your goals? It’s easy to get started when you open an investment account with SoFi Invest. You can invest in stocks, exchange-traded funds (ETFs), mutual funds, alternative funds, and more. SoFi doesn’t charge commissions, but other fees apply (full fee disclosure here).
A money manager is a sort of subset of financial advisors, often with more specialized services offered to clients. The differences likely lie in the specific services and expertise offered.
If you value expertise and a guiding hand in the market, hiring a money manager may be worth it to you. Be aware, though, that there are costs to hiring a money manager, and the costs may not always outweigh the benefits for everyone.
Depending on your individual circumstances, goals, and needs, whether a financial advisor or planner is better will vary. Each may offer different services, so know what you’re looking for before hiring either.
SoFi Invest® INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE
1) Automated Investing and advisory services are provided by SoFi Wealth LLC, an SEC-registered investment adviser (“SoFi Wealth“). Brokerage services are provided to SoFi Wealth LLC by SoFi Securities LLC.
2) Active Investing and brokerage services are provided by SoFi Securities LLC, Member FINRA (www.finra.org)/SIPC(www.sipc.org). Clearing and custody of all securities are provided by APEX Clearing Corporation.
For additional disclosures related to the SoFi Invest platforms described above please visit SoFi.com/legal.
Neither the Investment Advisor Representatives of SoFi Wealth, nor the Registered Representatives of SoFi Securities are compensated for the sale of any product or service sold through any SoFi Invest platform.
Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.
Claw Promotion: Customer must fund their Active Invest account with at least $25 within 30 days of opening the account. Probability of customer receiving $1,000 is 0.028%. See full terms and conditions.
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