A couple sit at a table with financial papers on it staring intently at a laptop screen.

IRA Tax Deduction Rules

Broadly speaking, individual retirement accounts, or IRAs, offer some sort of tax benefit — either during the year that contributions are made or when distributions take place after retiring. But not all retirement accounts are taxed the same.

With a traditional IRA, it’s possible for certain individuals to both invest for their future and reduce their present tax liability. For tax year 2025, the maximum IRA deduction is $7,000 for people younger than 50, and $8,000 for those 50 and older. For tax year 2026, the maximum IRA deduction is $7,500 for people younger than 50, and $8,600 for those 50 and older.

To maximize deductions in a given year, the first step is understanding how IRA tax deductions work. A good place to start is learning the differences between common retirement accounts — and their taxation. And since each financial situation is different, an individual may also want to speak with a tax professional about their specific situation.

Read on to learn more about IRA tax deductions, including how both traditional and Roth IRA accounts are taxed in the U.S.

What Is a Tax Deduction?

First, here’s a quick refresher on tax deductions for income taxes — the tax owed/paid on a person’s paycheck, bonuses, tips, and any other wages earned through work. “Taxable income” also includes interest earned on bank accounts and some types of investments.

Tax deductions are subtracted from a person’s total taxable income. After deductions, taxes are paid on the amount of taxable income that remains. Eligible deductions can allow qualifying individuals to reduce their overall tax liability to the Internal Revenue Service (IRS).

For example, let’s say Person X earns $70,000 per year. They qualify for a total of $10,000 in income tax deductions. When calculating their income tax liability, the allowable deductions would be subtracted from their income — leaving $60,000 in taxable income. Person X then would need to pay income taxes on the remaining $60,000 — not the $70,000 in income that they originally earned.

For the 2025 and 2026 tax years, 22% is the highest federal income tax rate for a person earning $70,000, according to the IRS. By deducting $10,000 from their taxable income, they are able to lower their federal total tax bill by $2,200, which is 22% of the $10,000 deduction. (There may be additional state income tax deductions.)

A tax deduction is not the same as a tax credit. Tax credits provide a dollar-for-dollar reduction on a person’s actual tax bill — not their taxable income. For example, a $3,000 tax credit would eliminate $3,000 in taxes owed.

Putting the IRA Tax Deduction to Use

Traditional IRA tax deductions are quite simple. If a qualifying individual under age 50 contributes the maximum allowed to a traditional IRA in a year — $7,000 for the 2025 tax year and $7,500 for the 2026 tax year — they can deduct the full amount of their contribution from their taxable income.

That said, you are not eligible to claim your IRA deduction if you are:

•  Single and covered by a workplace retirement account and your modified adjusted gross income (MAGI) is $89,000 or more for tax year 2025 ($91,000 or more for tax year 2026)

•  Married filing jointly and covered by a work 401(k) plan and your MAGI is $146,000 or more for tax year 2025 ($149,00 or more for tax year 2026).

•  Married, only your spouse is covered by a work 401(k) plan, and your MAGI is $246,000 or more in 2025 ($252,000 or more in tax year 2026).

401(k), 403(b), and other non-Roth workplace retirement plans work in a similar way (when it comes to a Roth IRA vs a traditional IRA, contributions to a Roth IRAs are not tax deductible).

For the 2025 tax year, the contribution maximum for a 401(k) is $23,500 with an additional $7,500 catch-up contribution for employees 50 and older. For tax year 2026, the contribution maximum is $24,500 with an additional $8,000 catch-up contribution for employees 50 and older. Also for both 2025 and 2026, those aged 60 to 63 may contribute up to an additional $11,250 instead of $7,500 in 2025 and $8,000 in 2026, thanks to SECURE 2.0.

Thus, a person under 50 who contributes the full amount in 2025 could then deduct $23,500 from their taxable income ($24,500 in 2026), potentially lowering their tax bracket.

One common source of confusion: The tax deduction for an IRA will reduce the amount a person owes in federal and state income taxes, but will not circumvent payroll taxes, which fund Social Security and Medicare. Also known as Federal Insurance Contributions Act (FICA) taxes, these are assessed on a person’s gross income. Both the employer and the employee pay FICA taxes at a rate of 7.65% each.

Understanding Tax-Deferred Accounts

Traditional IRAs, 401(k) plans, and other non-Roth retirement accounts are deemed “tax-deferred.” Money that enters into one of these accounts is deducted from an eligible person’s total income tax bill. In this way, qualifying individuals do not pay income taxes on that invested income until later.

Because these taxes are simply deferred until a later time, the money in the account is usually taxed when it’s withdrawn.

Here’s an example of this: Having reached retirement age, a person chooses to withdraw $30,000 per year from a traditional IRA plan. As far as the IRS is concerned, this withdrawal is taxable income. The traditional IRA money will be taxed as the income.

So, what’s the point of deferring taxes? Generally speaking, people may be in a higher marginal tax bracket as a working person than they are as a retired person. Therefore, the idea is to defer taxes until a time when an individual may pay proportionally less in taxes.

Tax Brackets and IRA Deductions

Income tax brackets can work in a stair-step fashion. Each bracket reveals what a person owes at that level of income. Still, when a person is “in” a certain tax bracket, they do not pay that tax rate on their entire income.

For instance, in 2025, single filers pay a 12% federal income tax rate for the income earned between $11,926 and $48,475. Then, the tax rate “steps up,” and they pay a 22% tax on the income earned that falls in the range of $48,476 and $103,350. In 2026, single filers pay a 12% federal income tax rate for the income earned between $12,401 and $50,400, and they pay 22% tax on income between $50,401 and $105,700. Even if a person is a high-earner and “in” the 37% tax bracket, they still pay the lower rates on their lower levels of income.

401(k) Withdrawals and Taxation

Now, let’s compare that with the taxation on a $30,000 withdrawal from a 401(k). Assuming 2025 income tax rates, the withdrawal would be taxed at a 10% rate up to $11,925 and then a 12% rate for the remaining $18,075.

Taxes are assessed at a person’s “effective,” or average, tax rate. This is another reason that some folks prefer to defer their taxes until later, when they can pay a hypothetically lower effective tax rate on their withdrawals, rather than taxes at their highest marginal rate.

But, here’s why it’s not so simple: All of the above assumes that income tax rates remain the same over time. And, income tax rates (and eligible deductions) can change with federal legislation.

Still, plenty of earners opt to reduce their tax bill at their highest rate in the current year — and a tax deduction via an eligible retirement contribution may do just that.

For tax questions about an individual’s specific scenarios, it’s a good idea to consult a tax professional.

What About Roth IRAs and Taxes?

Simply put, there are no tax deductions for Roth retirement accounts. Both Roth IRA and Roth 401(k) account contributions are not tax-deductible.

The trade-off is that Roth money is not taxed when it is withdrawn in retirement, as is the case with tax-deferred accounts like a 401(k) and traditional IRA. In fact, this is the primary difference between Roth and non-Roth retirement accounts. With Roth accounts, taxes are already paid on money that is contributed, whereas income taxes on a non-Roth 401k are deferred until later.

So, then, what are some advantages of a Roth retirement account? All retirement accounts provide an additional type of tax benefit as compared to a non-retirement investment account: There are no taxes on interest or capital gains, which is money earned via the sale of an investment.

CFP® Brian Walsh explains, “With a Roth IRA, you’re going to pay taxes on your money and then you’re going to put after-tax money into the Roth IRA. That money is going to grow without paying any taxes. But when you take it out—ideally that money grew quite a bit—you’re not going to pay any taxes on the withdrawal.”

Someone might choose a Roth over a tax-deferred retirement account because they prefer to pay the income taxes up front, instead of in retirement. For example, imagine a person who earned $30,000 this year. They pay a relatively low income tax rate, so they simply may prefer to pay the income taxes now. That way, the taxes are potentially less of a burden come retirement age.

Not everyone qualifies for a Roth IRA. There are limits to how much a person can earn. For a single filer, the ability to contribute to a Roth IRA for tax year 2025 begins to phase out when a person earns $150,000 or more ($153,000 or more for tax year 2026), and is completely phased out at an income level of $165,000 in 2025 ($168,000 for tax year 2026). For a person that is married and filing jointly, the phase-out begins at $236,000 in 2025 ($242,000 for tax year 2026), ending at $246,000 in 2025 ($252,000 for 2026).

Deduction and Contribution Limits

The maximum amount a person is able to deduct from their taxes by contributing to a retirement account may correspond to an account’s contribution limits.

Here are the maximum contributions for the 2025 tax year:

•  Traditional IRA Limits: $7,000 ($8,000 if age 50 or older), deductibility depends on whether the person is covered by a workplace retirement plan

•  401(k): $23,500 (additional $7,500 if age 50 or older; those aged 60 to 63 can contribute up to an extra $11,250 instead of $7,500). Under a new law that went into effect on January 1, 2026 as part of SECURE 2.0, individuals aged 50 and older who earned more than $150,000 in FICA wages in 2025 are required to put their 401(k) catch-up contributions into a Roth 401(k) account. With Roths, individuals pay taxes on contributions upfront, but can make eligible withdrawals tax-free in retirement.

•  403(b): $23,500 (additional $7,500 if age 50 or older; those aged 60 to 63 can contribute up to an extra $11,250 instead of $7,500). As of 2026, those age 50-plus with FICA wages exceeding $150,000 in 2025 are required to put their 403(b) catch-up contributions into a Roth account.

•  457(b): $23,500 (additional $7,500 if age 50 or older; those aged 60 to 63 can contribute up to an extra $11,250 instead of $7,500). As of 2026, those age 50-plus with FICA wages exceeding $150,000 in 2025 are required to put their 457(b) catch-up contributions into a Roth account.

•  Thrift Savings Plan (TSP): $23,500 (additional $7,500 if age 50 or older; those aged 60 to 63 can contribute up to an extra $11,250 instead of $7,500)

•  SEP IRA: The lower of 25% of an employee’s income, or $70,000

•  Simple IRA or 401(K): $16,500 (additional $3,500 if age 50 or older; those aged 60 to 63 can contribute up to an extra $5,250 instead of $3,500, thanks to SECURE 2.0)

Here are the maximum contributions for the 2026 tax year:

•  Traditional IRA: $7,500 ($8,600 if age 50 or older), deductibility depends on whether the person is covered by a workplace retirement plan

•  401(k): $24,500 (additional $8,000 if age 50 or older; for 2026, those aged 60 to 63 can contribute up to an extra $11,250 instead of $8,000)

•  403(b): $24,500 (additional $8,000 if age 50 or older; for 2026, those aged 60 to 63 can contribute up to an extra $11,250 instead of $8,000)

•  457(b): $24,500 (additional $8,000 if age 50 or older; for 2026, those aged 60 to 63 can contribute up to an extra $11,250 instead of $8,000)

•  Thrift Savings Plan (TSP): $24,500 (additional $8,000 if age 50 or older; for 2026, those aged 60 to 63 can contribute up to an extra $11,250 instead of $8,000)

•  SEP IRA: The lower of 25% of an employee’s income, or $72,000

•  Simple IRA or 401(K): $17,000 (additional $4,000 if age 50 or older; for 2026, those aged 60 to 63 can contribute up to an extra $5,250 instead of $4,000)

The above lists are only meant as a guide and do not take into account all factors that could impact contribution or deduction limits — such as catch-up contributions. Anyone with questions about what accounts they qualify for should consult a tax professional.

Investing for Retirement

Different types of retirement accounts come with distinct tax benefits and, for eligible investors, IRA tax deductions. Opening a retirement account and contributing to certain tax-deferred accounts may affect how much a person owes in income taxes in a given year. Roth accounts may provide tax-free withdrawals later on.

Prepare for your retirement with an individual retirement account (IRA). It’s easy to get started when you open a traditional or Roth IRA with SoFi. Whether you prefer a hands-on self-directed IRA through SoFi Securities or an automated robo IRA with SoFi Wealth, you can build a portfolio to help support your long-term goals while gaining access to tax-advantaged savings strategies.

Easily manage your retirement savings with a SoFi IRA.


INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE

SoFi Invest is a trade name used by SoFi Wealth LLC and SoFi Securities LLC offering investment products and services. Robo investing and advisory services are provided by SoFi Wealth LLC, an SEC-registered investment adviser. Brokerage and self-directed investing products offered through SoFi Securities LLC, Member FINRA/SIPC.

For disclosures on SoFi Invest platforms visit SoFi.com/legal. For a full listing of the fees associated with Sofi Invest please view our fee schedule.

Disclaimer: The projections or other information regarding the likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results, and are not guarantees of future results.

Tax Information: This article provides general background information only and is not intended to serve as legal or tax advice or as a substitute for legal counsel. You should consult your own attorney and/or tax advisor if you have a question requiring legal or tax advice.

Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.

Third Party Trademarks: Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®

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A man looks at his computer, reviewing stock market fluctuations in his financial portfolio.

Should You Pull Money Out of the Stock Market?

When markets are volatile, and you start to see your portfolio shrink, there may be an impulse to pull your money out and put it somewhere safe — but acting on that desire may actually expose you to a higher level of risk. In fact, there’s a whole field of research devoted to investor behavior, and the financial consequences of following your emotions (hint: the results are less than ideal).

A better strategy might be to anticipate your own natural reactions when markets drop, or when there’s a stock market crash, and wait to make investment choices based on more rational thinking (or even a set of rules you’ve set up for yourself in advance). After all, for many investors — especially those with longer time horizons — time in the market often beats timing the stock market. Here’s an overview of factors investors might weigh when deciding whether to keep money in the stock market.

Key Points

•   Acting on emotions during market volatility may expose investors to higher risk and potentially lead to missed opportunities.

•   Time in the market often beats timing the market, especially for investors with a longer time horizon.

•   Legitimate reasons to sell investments include reaching a financial goal, needing cash for a near-term expense, or a change in an investment’s fundamentals.

•   Selling based on fear can result in locking in losses and missing potential market rebounds.

•   Alternatives to selling everything include rebalancing a portfolio, reviewing diversification, and reassessing long-term asset allocation.

Why Market Volatility Can Be So Stressful

An emotion-guided approach to the stock market, whether it’s the sudden offloading or purchasing of stocks, can stem from an attempt to predict the short-term movements in the market.

This approach is called timing the market. And while the notion of trying to predict the perfect time to buy or sell is a familiar one, investors are also prone to specific behaviors or biases that can expose them to further risk of losses.

When markets experience a sharp decline, some investors might feel tempted to give in to FUD (fear, uncertainty, doubt). Investors might assume that by selling now they’re shielding themselves from further losses.

This logic, however, presumes that investing in a down market means the market will continue to go down, which — given the volatility of prices and the impossibility of knowing the future — may or may not be the case.

Focusing on temporary declines might compel some investors to make hasty decisions that they may later regret. After all, over time, markets tend to correct.

Likewise, when the market is moving upwards, investors can sometimes fall victim to what’s known as FOMO (fear of missing out) — buying under the assumption that today’s growth is a sign of tomorrow’s continued boom. That strategy is not guaranteed to yield success either.

The Case for Staying Invested: Time in the Market

Whether you should sell your assets and pull money out of the market will depend on an investor’s time horizon, or, the length of time they aim to hold an investment before selling.

Many industry studies have shown that time in the market is typically a wiser approach versus trying to time the stock market or give in to panic selling.

One such groundbreaking study by Brad Barber and Terence Odean was called, “Trading Is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors.”

It was published in April 2000 in the Journal of Finance, and it was one of the first studies to quantify the gap between market returns and investor returns.

•   Market returns are simply the average return of the market itself over a specific period of time.

•   Investor returns, however, are what the average investor tends to reap — and investor returns are significantly lower, the study found, particularly among those who trade more often.

In other words, when investors try to time the market by selling on the dip and buying on the rise, they may actually lose out.

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The Biggest Risk of Selling: Missing the Market’s Best Days

By contrast, keeping money in the market for a long period of time can help cut the risk of short-term dips or declines in stock pricing. Staying put despite periods of volatility, for some investors, could be a sound strategy.

An investor’s time horizon may play a significant role in determining whether or not they might want to get out of the stock market. Generally, the longer a period of time an investor has to ride out the market, the less they may want to fret about their portfolio during upheaval.

Compare, for instance, the scenario of a 25-year-old who has decades to make back short-term losses versus someone who is about to retire and needs to begin taking withdrawals from their investment accounts.

And by staying invested, investors will experience both downturns and upswings. If they do sell, though, they’d have locked in their losses and could miss out on a potential market recovery.

3 Legitimate Reasons to Sell Your Investments

There are some reasonable situations in which an investor might sell their investments and walk away from the markets. Those could include the following.

You’ve Reached Your Financial Goal

If you’ve reached your financial goal, whatever that is, you may very well sleep better at night by taking your money out of the market and holding cash, though some investors may want to keep at least some money invested in one way or another. Again, this depends completely upon whether you’ve reached your goal, and don’t have any others that you may be working toward.

You Need to Cash for a Near-term Expense

If you need some cash to make a big purchase like a home or a vehicle, or maybe even for an emergency, you could consider the possibility of selling some of your investments. This may set you back a bit in reaching your goals, but the more immediate need may be more pressing.

The Investment’s Fundamentals Have Changed

It may also be time to sell if an investment’s fundamentals have changed. For instance, if you own several shares of Stock X, and Stock X’s revenue has taken a large dip for several consecutive quarters due to its products losing market share, it may be time to reallocate. There can be many reasons that could affect the investment’s fundamentals, and any one of them could be cause to sell.

The Downsides of Selling Based on Fear

There are a few disadvantages to pulling cash out of the market during a downturn.

You Could Lock in Your Losses

First, as discussed earlier, there’s the risk of locking in losses if you sell your holdings too quickly. It’s as simple as that: Selling your investments based on an emotional, fear-based reaction to the markets could mean you lock in a negative return.

It’s Nearly Impossible to Time the Market Correctly

While you could lock in your losses, you could, again, miss a potential rebound as well. Locking in losses and then losing out on gains basically acts as a double loss. When you realize certain losses, as when you realize gains, you will likely have to deal with certain tax consequences.

And while moving to cash may feel safe, because you’re unlikely to see sudden declines in your cash holdings, the reality is that keeping money in cash increases the risk of inflation.

Alternatives to Selling Everything

Here’s an overview of some alternatives to getting out of the stock market:

1. Rebalance Your Portfolio

Investors could choose to rotate some of their investments into less risky assets (i.e,. those that aren’t correlated with market volatility). Gold, silver, and bonds are often thought of as some of the safe havens that investors first flock to during times of uncertainty.

By rebalancing a portfolio so fewer holdings are impacted by market volatility, investors might reduce the risk of loss.

Reassessing where to allocate one’s assets is no simple task and, if done too rashly, could lead to losses in the long run. So, it may be helpful for investors to speak with a financial professional before making a big investment change that’s driven by the news of the day.

Sometimes, astute investors also choose to rebalance their portfolio in a downturn — by buying new stocks. It may be possible — if challenging — to profit from new trends that sometimes emerge during a financial crisis.

It’s worth noting that this investment strategy doesn’t involve pulling money out of the stock market, it just means selling some stocks to buy others. Also, for newer investors or those with low risk tolerance, attempting this strategy might not be a desirable option.

2. Review Your Diversification

Instead of shifting investments into safe haven assets, like precious metals, some investors prefer to cultivate a well-diversified portfolio from the get-go.

In this case, there’d be less need to rotate funds towards less risky investments during a decline, as the portfolio would already offer enough diversification to help mitigate the risks of market volatility.

3. Reassess Your Long-term Asset Allocation

During downturns, it could be worthwhile for investors to examine their asset allocations — or, the amount of money an investor holds in each asset type.

If an investor holds stocks in industries that have been struggling and may continue to struggle due to floundering demand, for whatever reason, they may opt to sell some of the stocks that are declining in value.

Even if such holdings get sold at a loss, the investor could then put money earned from the sale of these stocks towards safe haven assets, potentially gaining back their recent losses. Whenever considering a bigger shift, however, it can be wise to discuss options with a financial advisor.

The Takeaway

Pulling money out of the market during a downturn is a natural impulse for many investors. After all, everyone wants to avoid losses. But attempting to time the market (when there’s no crystal ball) can be risky and stressful. For many investors, especially investors with a longer time horizon, keeping money in the stock market may carry advantages over time.

One approach to investing is to establish long-term investment goals and then strive to stay the course, even when facing market headwinds. As always, when it comes to investing in the stock market, there’s no guarantee of increasing returns. So, individual investors will want to examine their personal economic needs and short-term and future financial goals before deciding when and how to invest.

Invest in what matters most to you with SoFi Active Invest. In a self-directed account provided by SoFi Securities, you can trade stocks, exchange-traded funds (ETFs), mutual funds, alternative funds, options, and more — all while paying $0 commission on every trade. Other fees may apply. Whether you want to trade after-hours or manage your portfolio using real-time stock insights and analyst ratings, you can invest your way in SoFi's easy-to-use mobile app.

Opening and funding an Active Invest account gives you the opportunity to get up to $1,000 in the stock of your choice.¹

FAQ

In general, should I sell my stocks when the market is down?

Investors can sell their investments at any time, including when the market is down. Whether they should sell or not will depend on their goals and investment strategy, but generally, it’s likely more in line with most strategies to hold investments through downturns.

When is it smart to pull out of stocks?

It may be wise to pull out of stocks when you reach your financial goals, need cash for a short-term expense, or when a stock’s fundamentals have changed.

What are the tax implications of selling stocks?

Selling stocks triggers a taxable event, and investors will have a tax liability related to their capital gains. The rate will depend, in part, on how long they held the stock.

How long does it take to get my money after I sell investments?

There may be a short waiting period between when you get your money after you sell your investments. The length depends on the type of investment and your brokerage, but generally, it could take a day or two.

Instead of selling, should I invest more during a downturn?

One strategy during a market downturn includes buying more investments, which is sometimes called “buying the dip.” Some investors think of it as buying investments at a discount as values go down from previous highs.


INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE

SoFi Invest is a trade name used by SoFi Wealth LLC and SoFi Securities LLC offering investment products and services. Robo investing and advisory services are provided by SoFi Wealth LLC, an SEC-registered investment adviser. Brokerage and self-directed investing products offered through SoFi Securities LLC, Member FINRA/SIPC.

For disclosures on SoFi Invest platforms visit SoFi.com/legal. For a full listing of the fees associated with Sofi Invest please view our fee schedule.


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Investment Risk: Diversification can help reduce some investment risk. It cannot guarantee profit, or fully protect in a down market.

Tax Information: This article provides general background information only and is not intended to serve as legal or tax advice or as a substitute for legal counsel. You should consult your own attorney and/or tax advisor if you have a question requiring legal or tax advice.

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What Is a Bear Market? Definition, Causes & Investing Tips

A bear market is defined as a broad market decline of 20% or more from recent highs, which lasts for at least two months. Although bear markets make for dramatic headlines, the truth is that bull markets tend to last much longer. The average bear market typically ends within a year.

While most investors might know the difference between a bull and a bear market, it’s important to know some of the characteristics of bear markets in order to understand how different market conditions may impact your portfolio and your investment choices.

Key Points

•   Bear markets are defined as broad market declines of 20% or more from recent highs lasting at least two months, with average declines of 32.4% over approximately 355 days.

•   Since World War II, the S&P 500 experienced 13 bear markets, with the most recent occurring from June 2022 to June 2023, resulting in a 25% market drop.

•   Bear markets typically result from declining consumer and investor confidence driven by factors including interest rate changes, global events, falling housing prices, and broader economic shifts.

•   Cyclical bear markets last a few months to a year, while secular bear markets persist for 10 years or more, often containing minor rallies that fail to create sustained recovery.

•   Effective bear market strategies include reassessing risk tolerance, diversifying across asset classes, identifying buying opportunities during price declines, and employing dollar-cost averaging rather than panic selling.

What Is the Definition of a Bear Market?

Investors and market watchers generally define a bear market as a drop of 20% or more from market highs. So, when investors refer to a bear market, it usually means that multiple broad market indexes, such as the S&P 500 Index (S&P 500), Dow Jones Industrial Average (DJIA), and others, fell by 20% or more over at least two months.

Note, though, that 20% is a somewhat arbitrary barometer, but it’s a common enough standard throughout the financial world.

The term bear market can also be used to describe a specific security. For example, when a particular stock drops 20% in a short time, it can be said that the stock has entered a bear market. Bear markets are the opposite of bull markets, the latter of which is when the market is seeing a broad increase in asset values.

Bear markets are often associated with economic recessions, although this isn’t always the case. As economic activity slows, people lose jobs, consumer spending falls, and business earnings decline. As a result, many companies may see their share prices tumble or stagnate as investors pull back.

Why Is It Called a Bear Market?

There are a variety of explanations for why “bear” and “bull” have come to describe specific market conditions. Some say a market slump is like a bear going into hibernation, versus a bull market that keeps charging upward.

The origins of the term bear market may also have come from the so-called bearskin market in the 18th century or earlier. There was a proverb that said it is unwise to sell a bear’s skin before one has caught the bear. Over time the term bearskin, and then bear, became used to describe the selling of assets.

Characteristics of a Bear Market

There are two different types of bear markets:

•   Regular bear market or cyclical bear market: The market declines and takes a few months to a year to recover.

•   Secular bear market: This type of bear market lasts longer and is driven more by long-term market trends than short-term consumer sentiment. A cyclical bear market can happen within a secular bear market.

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History of Bear Markets

The most recent U.S. bear market began in June 2022, largely sparked by rising interest rates and inflation. The bear market officially ended on June 8, 2023, lasting about 248 trading days, resulting in a market drop of around 25%.

Including the most recent bear market, the S&P 500 Index posted 13 declines of more than 20% since World War II. The table below shows the S&P 500’s returns from the highest point to the lowest point in a downturn. Bear markets average a decline of 32.4%, and generally last around 355 days.

Bear markets have occurred as close together as two years and as far apart as nearly 12 years. A secular bear market refers to a longer period of lower-than-average returns; this could last 10 years or more. A secular bear market may include minor rallies, but these don’t take hold.

A cyclical bear market is more likely to last a few weeks to a few months and is more a function of market volatility.

Peak (Start) Trough (End) Return Length (in days)
May 29, 1946 May 17, 1947 -28.78% 353
June 15, 1948 June 13, 1949 -20.57% 363
August 2, 1956 October 22, 1957 -21.63% 446
December 12, 1961 June 26, 1962 -27.97% 196
February 9, 1966 October 7, 1966 -22.18% 240
November 29, 1968 May 26, 1970 -36.06% 543
January 11, 1973 October 3, 1974 -48.20% 630
November 28, 1980 August 12, 1982 -27.11% 622
August 25, 1987 December 4, 1987 -33.51% 101
March 27, 2000 Sept. 21, 2001 -36.77% 545
Jan. 4, 2002 Oct. 9, 2002 -33.75% 278
October 9, 2007 Nov. 10, 2008 -51.93% 408
Jan. 6, 2009 March 9, 2009 -27.62% 62
February 19, 2020 March 23, 2020 -34% 33
June 2022 June 8, 2023 -25% 248
Average -34% 401

Source: Seeking Alpha/Dow Jones Market Data as of January 2026

https://seekingalpha.com/article/4483348-bear-market-history

3 Examples of Bear Markets

Here are a few examples of some of the more notable bear markets in history.

The Great Depression (1929)

The Great Depression started in 1929, and lasted for years. Between 1929 and when the market bottomed-out in 1932, the stock market shed roughly 90% of its value, and didn’t fully recover for decades, until 1954.

The 2008 Financial Crisis

The 2008 financial crisis, which was a part of the Great Recession, actually started in 2007, when the global economy contracted. Its origins are complicated, but in large part trace back to mortgage-related assets and a collapse of the housing market. The resulting bear market lasted for around 17 total months, with the market recovering in March 2009 after the market lost more than half of its value.

The COVID-19 Crash (2020)

Most recently, the COVID-19 pandemic in early 2020 sparked another bear market. The market plummeted starting in late February 2020, and in all, lost 37% of its value over the next month or so. It did rebound fairly fast, though, and the market regained momentum by April.

What Causes a Bear Market?

Usually bear markets are caused by a loss of consumer, investor, and business confidence. Various factors can contribute to the loss of consumer confidence, such as changes to interest rates, global events, falling housing prices, or changes in the economy.

When the market reaches a high, people may feel that certain assets are overvalued. In that instance, people are less likely to buy those assets and more likely to start selling them, which can make prices fall.

When other investors see that prices are falling, they may anticipate that the market has reached a peak and will start declining, so they may also sell off their assets to try and profit on them before the decline. In some cases panic can set in, leading to a mass sell-off and a stock market crash (but this is rare).

Bear Markets vs Recessions: What’s the Difference?

A bear market, as noted, marks a 20% or more decline in the stock market. A recession is a broader issue related to the economy. Specifically, a recession is when the economy shrinks or contracts, and we typically don’t know that it’s happening until well after it’s started contracting (and perhaps even after it’s started growing once again). In short, bear markets have to do with stock markets, while recessions refer to negative growth of the broader economy.

What Is a Bear Market Rally

Things can get tricky if there is a bear market rally. This happens when the market goes back up for a number of days or weeks, but the rise is only temporary. Investors may think that the market decline has ended and start buying, but it may in fact continue to decline after the rally. Sometimes the market does recover and go back into a bull market, but this is hard to predict.

If the bear market continues on long enough then it becomes a recession, which can go on for months or years. That said, it’s not always the case that a bear market means there will be a recession.

Once asset prices have decreased as much as they possibly can, consumer confidence begins to rise again, and people start buying. This reverses the bear market trend into a bull market, and the market starts to recover and grow again.

Bear Market vs Bull Market

A bull market is essentially the opposite of a bear market. As consumer confidence increases, money goes into the markets and they go up.

A bull market is defined as a 20% rise from the low that the market hit in a bear market. However, the parameters of a bull market are not as clearly defined as they are for a bear market. Once the bottom of the bear market has been reached, people generally feel that a bull market has started.

How to Invest and Manage Your Money During a Bear Market

There are a few different bear market investing strategies one can use to both prepare for a bear market and navigate through one.

1. Reassess Your Risk Tolerance

When preparing for a bear market, it’s a good idea to reduce higher-risk holdings such as growth stocks and speculative assets. One can move money into cash, gold, bonds, or other less risky investments to try and reduce the risk of losses if the market goes down.

These safe investments tend to perform better than stocks during a bear market. Types of stocks that tend to weather bear markets well include consumer staples and healthcare companies.

2. Diversify Your Portfolio

Another investing strategy is diversification. Rather than having all of one’s money in stocks, distribute your investments across asset classes, e.g., precious metals, bonds, real estate, or other types of investments.

This way, if one type of asset goes down a lot, the others might not go down as much. Similarly, one asset may increase a lot in value, but it’s hard to predict which one, so diversifying increases the chances that one will be exposed to the upward trend, and you’ll see a gain.

3. Look for Buying Opportunities

In a broad sense, if the market is at a high and assets are clearly overvalued, this may not be the best time to buy. And vice versa, if assets are clearly undervalued it may be a good time to buy and grow one’s portfolio.

A bear market can be a good time to identify assets that might grow in the next bull market and start investing in them.

4. Consider Dollar-Cost Averaging

Dollar-cost averaging is an investment strategy that involves making regular, relatively small investments at certain intervals regardless of what’s happening with the broader market or news cycle. In all, the various prices at which investments are purchased average out over time, so if an investor is buying at a fairly high price one week, they may be buying at a relatively low price another week. Over time, the buying prices average out.

That can help some investors lower their overall risk profile, and take some of the emotion out of investment decisions.

5. Understand Advanced Strategies (Like Short Selling)

Short selling is a very risky strategy that some investors take on in anticipation of a potential bear market. This involves borrowing shares and selling them, then hoping to buy them back at a lower price. It’s risky because there is no guarantee that the price of the shares will fall, and since the shares are borrowed, typically using a margin account, they may end up owing the broker money if their trade doesn’t work out as they hope.

Overall, it’s best to create a long-term investing strategy rather than focusing on short-term trends and making reactive decisions to market changes. It can be scary to watch one’s portfolio go down, especially if it happens fast, but selling off assets because the market is crashing generally doesn’t turn out well for investors.

The Takeaway

Bear markets can be scary times for investors, but even a prolonged drop of 20% or more isn’t likely to last more than a few months, according to historical data. In some cases, bear markets present opportunities to buy stocks at a discount (meaning, when prices are low), in the hope they might rise.

Also there are strategies you can use to reduce losses and prepare for the next bull market, including different types of asset allocation. The point is that whether the markets are considered bearish or bullish, any time can be a good time to invest.

Invest in what matters most to you with SoFi Active Invest. In a self-directed account provided by SoFi Securities, you can trade stocks, exchange-traded funds (ETFs), mutual funds, alternative funds, options, and more — all while paying $0 commission on every trade. Other fees may apply. Whether you want to trade after-hours or manage your portfolio using real-time stock insights and analyst ratings, you can invest your way in SoFi's easy-to-use mobile app.

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FAQ

How long do bear markets last?

Bear markets may last a few months to a year or more, but most bear markets end within a year’s time. If they go on longer than that they typically become recessions. And while a bear market can end in a few months, it can take longer for the market to regain lost ground.

Is a bear market good or bad?

A bear market is probably going to be considered a bad thing by some investors, as it could negatively affect their portfolio value. However, others might consider it an opportunity to utilize strategies to take advantage and potentially, generate returns.

When was the last bear market in the U.S?

The most recent bear market occurred in 2022, and lasted into 2023. During that time, the market lost roughly 25% before recovering.

What are the best assets to hold in a bear market?

Some investors prefer to hold assets that are generally less volatile during bear markets, in the hopes that they’ll hold their value better than more volatile assets. That could include certain types of stocks or funds, bonds, or even commodities such as precious metals.

What was the worst bear market?

The worst bear market in history occurred after the market crash in 1929, and lasted for several years. During that time, the economy entered the Great Depression, and the market lost almost 90% of its value.


Photo credit: iStock/Morsa Images

INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE

SoFi Invest is a trade name used by SoFi Wealth LLC and SoFi Securities LLC offering investment products and services. Robo investing and advisory services are provided by SoFi Wealth LLC, an SEC-registered investment adviser. Brokerage and self-directed investing products offered through SoFi Securities LLC, Member FINRA/SIPC.

For disclosures on SoFi Invest platforms visit SoFi.com/legal. For a full listing of the fees associated with Sofi Invest please view our fee schedule.

Investment Risk: Diversification can help reduce some investment risk. It cannot guarantee profit, or fully protect in a down market.

S&P 500 Index: The S&P 500 Index is a market-capitalization-weighted index of 500 leading publicly traded companies in the U.S. It is not an investment product, but a measure of U.S. equity performance. Historical performance of the S&P 500 Index does not guarantee similar results in the future. The historical return of the S&P 500 Index shown does not include the reinvestment of dividends or account for investment fees, expenses, or taxes, which would reduce actual returns.
Dollar Cost Averaging (DCA): Dollar cost averaging is an investment strategy that involves regularly investing a fixed amount of money, regardless of market conditions. This approach can help reduce the impact of market volatility and lower the average cost per share over time. However, it does not guarantee a profit or protect against losses in declining markets. Investors should consider their financial goals, risk tolerance, and market conditions when deciding whether to use dollar cost averaging. Past performance is not indicative of future results. You should consult with a financial advisor to determine if this strategy is appropriate for your individual circumstances.

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A man wearing glasses sits at a desk, working on his laptop and trading forwards.

What Is a Forward Contract?


Editor's Note: Options are not suitable for all investors. Options involve risks, including substantial risk of loss and the possibility an investor may lose the entire amount invested in a short period of time. Please see the Characteristics and Risks of Standardized Options.

A forward contract, also referred to as a forward, is a type of customizable derivative contract between a buyer and a seller that sets the sale of an asset at a specific price on a specific future date. Like all derivatives, a forward contract is based on an underlying asset.

Forward contracts are similar to options, as discussed below, but there are some key differences that investors will need to know if they plan to use forwards as a part of their investing strategy.

Key Points

•   A forward contract is a customizable derivative setting a specific price and date for an asset trade.

•   Forwards are settled once at expiration, unlike daily-marked futures.

•   These contracts are traded over-the-counter, offering flexibility but higher risk.

•   Typically, no upfront payment is required to enter a forward contract (though some may include collateral requirements).

•   Forward contracts are typically used by institutional investors due to high risks and lack of transparency.

How Do Forward Contracts Work?

Forwards are similar to options contracts in that they specify a price, amount, and expiration date for a trade. However, most options give traders the right, but not the obligation, to trade. With forward contracts, the transaction must take place at expiration.

Unlike futures contracts, another type of derivative, forwards are only settled once on their expiration date, but specific terms may vary based on the agreement between parties. The ability to customize forwards makes them popular with investors interested in self-directed investing, since the buyer and seller can set the exact terms they want for the contract.

Many other types of derivative contracts have predefined contract terms.

There are four main aspects and terms to understand and consider before entering into a forward contract. These components are:

•   Asset: This refers to the underlying asset associated with the forward contract.

•   Expiration Date: This is the date that the contract ends, and this is when the actual trade occurs between the buyer and seller. Traders will either settle the contract in cash or through the trade of the asset.

•   Quantity: The forward contract will specify the number of units of the underlying asset subject to the transaction.

•   Price: The contract will include the price per unit of the underlying asset, including the currency in which the transaction will take place.

Investors trade forwards over the counter, or OTC, instead of on centralized exchanges, which may make them less accessible to individual investors. Since the two parties custom-create the forwards, they may be more flexible than other types of financial products. However, they carry higher risk due to a lack of regulation and third party guarantee.

Recommended: What Are Over-the-Counter (OTC) Stocks?

What’s the Difference Between Forward and Futures Contracts?

Futures and forwards have many similarities in that they are both types of investments that specify a price, quantity, and date of a future transaction. However, there are some key differences for traders to know, including:

•   Futures are standardized derivative contracts traded on centralized exchanges, while forwards are customized contracts created privately between two parties.

•   Futures are settled through clearing houses, making them less risky and more guaranteed than forwards contracts, which are settled directly between the two parties. Parties involved in futures contracts almost never default on them.

•   Futures are marked to market and settled daily, meaning that investors can buy and sell them whenever an exchange is open.

•   Forwards are only settled on the expiration date. Because of this, forwards don’t usually include initial margins or maintenance margins like futures do.

•   It’s more common for futures to be settled in cash, while forwards are often settled in the asset.

•   The futures market is highly liquid, making it easy for investors to buy and sell whenever they want to, whereas the forwards market is far less liquid, adding additional risk.

Forward Contract Example

Let’s look at an example of a forward contract. If an agricultural company knows that in six months they will have one million bushels of wheat to sell, they may have concerns about changes in the price of wheat. If they think the price of wheat might decline in six months, they could enter into a forward contract with a financial institution that agrees to purchase the wheat for $5 per bushel in six months time in a cash settlement.

By the time of the expiration date, there are three possibilities for the wheat market:

1.    The price per bushel is still $5. If the asset price hasn’t changed in six months, the contract may expire without a financial settlement.

2.    The price per bushel has increased. Let’s say the price of wheat is now $5.20 per bushel. In this case, the agricultural producer must pay the financial institution $0.20 per bushel, the difference between the current market price and the price set in the contract, which was $5. The agricultural producer must pay $200,000.

3.    The price per bushel has decreased. Let’s say the price is now $4.50. In this case, the financial institution must pay the agricultural producer the difference between the spot price and the contract price, which would be $500,000.

Pros and Cons of Trading Forwards

Forwards can be useful tools for traders, but they also come with risks and downsides.

Pros of Trading Forwards

There are several reasons that investors might choose to use a forward:

•   Flexibility in the terms set by the contract

•   Hedge against future losses

•   Useful tool for speculation

•   Large market

Cons of Trading Forwards

Investors who use forwards should be aware that there are risks involved with these financial products. Those include:

•   Risky and unpredictable market

•   Not as liquid as the futures market

•   OTC trading means a higher chance of default and no third party guarantees or regulatory oversight

•   Details of contracts in the market are not publicly available

•   Contracts are only settled on the expiration date, making them riskier than futures contracts that are marked-to-market regularly

Who Uses Forward Contracts?

Typically, institutional investors and day traders use forwards more commonly than retail investors. That’s because the forwards market can be risky and unpredictable since traders create the contracts privately on a case-by-case basis. Often the public does not have access to the details of such agreements. Forward contracts are typically not accessible by retail investors; they are primarily used by institutional investors.

Institutional traders often use forwards to lock in exchange rates ahead of a planned international purchase. Traders might also buy and sell contracts themselves instead of waiting for the trade of the underlying asset.

Traders also use forwards to speculate on assets. For instance, if a trader thinks the price of an asset will increase in the future, they might enter into a long position in a forward contract to be able to buy the asset at the current lower price and sell it at the future higher price for a profit.

How Do Investors Use Forwards?

Traders use forwards to hedge against future losses and avoid price volatility by locking in a particular asset price or to speculate on the price of a particular asset, such as a currency, commodity, or stock. Forwards are not subject to daily price volatility. These strategies involve types of trades that aren’t typically available to individuals.

The trader buying a forward contract is taking a long position, and the trader selling is going into a short position. This is similar to options traders who buy calls and puts. The long position profits if the price of the underlying asset goes up, and the short position profits if it goes down.

Locking in a future price can be very helpful for traders, especially for assets that tend to be volatile such as currencies or commodities like oil, wheat, precious metals, or natural gas.

Recommended: Why Is It Risky to Invest in Commodities?

The Takeaway

Forward contracts are a common way for institutional investors to hedge against future volatility or reduce exposure to potential losses. However, they are generally considered high-risk investments that may not be suitable for most retail investors.

Given the specialized nature of forwards contracts (and other types of options), the risks may outweigh the potential rewards for many investors. As such, it may be a good idea to consult a financial professional before dabbling with forwards, or incorporating them into a larger investing strategy.

SoFi’s options trading platform offers qualified investors the flexibility to pursue income generation, manage risk, and use advanced trading strategies. Investors may buy put and call options or sell covered calls and cash-secured puts to speculate on the price movements of stocks, all through a simple, intuitive interface.

With SoFi Invest® online options trading, there are no contract fees and no commissions. Plus, SoFi offers educational support — including in-app coaching resources, real-time pricing, and other tools to help you make informed decisions, based on your tolerance for risk.

Explore SoFi’s user-friendly options trading platform.

🛈 SoFi does not offer future or forward contracts at this time.

Frequently Asked Questions

What is a forward contract in simple terms?

A forward contract is a private agreement between two parties to buy or sell an asset at a set price on a future date. These contracts are often used to hedge against price changes.

What is the difference between a forward and future contract?

Forwards are customizable contracts traded privately over the counter, while futures are standardized contracts traded on public exchanges. Futures typically have daily settlements and lower counterparty risk.

What are the benefits of a forward contract?

Forward contracts can help buyers and sellers lock in prices ahead of time, reducing exposure to market volatility. They also offer flexibility in terms and structure.

Do you pay to enter a forward contract?

Entering a forward contract usually doesn’t require an upfront payment. However, parties may face gains or losses at settlement depending on how the asset’s price changes over time.


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INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE

SoFi Invest is a trade name used by SoFi Wealth LLC and SoFi Securities LLC offering investment products and services. Robo investing and advisory services are provided by SoFi Wealth LLC, an SEC-registered investment adviser. Brokerage and self-directed investing products offered through SoFi Securities LLC, Member FINRA/SIPC.

For disclosures on SoFi Invest platforms visit SoFi.com/legal. For a full listing of the fees associated with Sofi Invest please view our fee schedule.

Options involve risks, including substantial risk of loss and the possibility an investor may lose the entire amount invested in a short period of time. Before an investor begins trading options they should familiarize themselves with the Characteristics and Risks of Standardized Options . Tax considerations with options transactions are unique, investors should consult with their tax advisor to understand the impact to their taxes.

Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.


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A blue and purple line, reminiscent of a stock chart with a dip, drifts up and to the right.

What Does “Buying The Dip” Mean?

A down stock market could create an opportunity for investors to “buy the dip,” which, in simple terms, is a strategy that involves investing in the stock market when prices are lower than they were at a previous time. The price, in other words, has “dipped.”

Buying the dip is a way to try and capitalize on bargain pricing and potentially benefit from price increases in the future. But like any other investing strategy, buying the dip involves some risk, as it’s often a matter of market timing. Knowing when to buy the dip (or when not to) matters for building a solid portfolio while managing risk.

Key Points

•   Buying the dip involves purchasing stocks when prices decline below previous trading levels, anticipating future price recovery and potential profits from buying low and selling high.

•   Stock price dips can result from macroeconomic downturns, geopolitical events, market volatility, or company-specific news like disappointing earnings reports or unexpected leadership changes affecting investor confidence.

•   Historical examples include the 2020 COVID-19 market crash, where the S&P 500 fell 34% in March but recovered completely by August and gained 114% through January 2022.

•   Timing risks include purchasing before prices reach their lowest point or mistaking a declining stock for a temporary dip, potentially resulting in smaller profits or losses.

•   Risk management strategies involve researching the reasons behind price drops, evaluating company fundamentals for long-term strength, and considering passive dollar-cost averaging as an alternative to active market timing.

What Does “Buying the Dip” Mean in the Stock Market?

As noted, to buy the dip means to invest when the stock market is down, anticipating that values will go back up. A dip occurs when stock prices drop below where they’ve previously been trading, but there’s an indication or expectation that they’ll begin to rise again at some point.

This second part is crucial; if there’s no expectation that the stock’s price will bounce back down the line then there’s little incentive to buy in.

Why Do Stock Dips Happen?

Stock market dips can happen for various reasons, including a macroeconomic downturn, unexpected geopolitical events, or general stock market volatility that causes stock prices to tumble temporarily on a broad scale.

For example, in early 2022, the stock market fell from all-time highs for several reasons, including high inflation, tighter monetary policy, and the economic fallout from the Russian invasion of Ukraine. Accordingly, the S&P 500 Index fell nearly 20% from early January 2022 through mid-May, 2022, flirting with bear market territory.

Stock pricing dips can also be connected directly to a particular company rather than overall market trends. If a company announces a merger or posts a quarterly earnings report that falls below expectations, those could trigger a short-term drop in its share price.

What Is the Potential Upside of Buying the Dip?

Many investors buy the dip because it may help increase their returns. But again, it’s not without risks. Buying the dip is, effectively, a form of buying low and selling high. If, that is, everything shakes out in the investor’s favor.

When you buy into a stock below its normal price, there is a potential — but not a guarantee — to generate returns by selling it later if prices rebound.

Example of Buying the Dip

A hypothetical example of buying the dip could play out like this: Company A releases a quarterly earnings report that does not live up to expectations. As a result, its share price falls 5% on the day that report is released. But some investors have a hunch that Company A’s stock price will increase in the coming days, and buy shares at a reduced price.

Share prices do rebound, increasing 10% over the next few days. Investors who bought at the dip sell, and reap a positive return.

As for a real-world example, the market experienced a larger dip and recovery during the spring of 2020 connected to economic fears surrounding the coronavirus pandemic. The S&P 500 Index declined about 34% in a little over a month, from February 19, 2020, to Mar. 23, 2020. The index then experienced a gradual rise, recouping its losses by August 2020 and increasing 114% through January 2022 from the March 2020 low.

If an investor bought at the lower end of the stock market crash, they would have seen substantial gains in the subsequent rally.

On an individual stock level, and as another hypothetical, say you’ve been tracking a stock that’s been trading at $50 a share. Then the company’s CEO abruptly announces they’re resigning, which sends the stock price tumbling to $30 per share as overall investor confidence wavers. So, you decide to buy 100 shares at the $30 price.

Six months later, a new CEO has been installed who’s managed to slash costs while boosting profits. Now that same stock is trading at $70 per share. Because you bought the dip when prices were low, you now stand to pick up a profit of $40 per share if you sell.

The potential to earn big gains is what makes buying the dip a popular investment strategy for some people.

Risks of Buying the Dip

For any investor, it’s important to understand what kind of risk you’re taking when buying the dip. Timing the market is something even the most advanced investors may struggle with, as it’s impossible to predict which way stocks will move on any given day.

Understanding technical indicators and what they can tell you about the market may help, but it isn’t foolproof.

For these reasons, knowing when to buy the dip is an inexact science. If you buy into a stock low and then are able to sell it high later, then your play has paid off. On the other hand, you could lose money if you mistime the dip or you mistake a stock that’s in freefall for one that’s experiencing a dip.

In the former scenario, it’s possible that a stock’s price could drop even further before it starts to rebound. If you buy in before the dip hits bottom, that can shrink the amount of profits you’re able to realize when you sell.

In the latter case, you may think a stock has the potential to recover but be disappointed when it doesn’t. You’ve purchased the stock at a bargain but the profit you’re able to walk away with, if anything, may be much smaller than you anticipated.

3 Ways to Manage Risk When Buying the Dip

For investors who are interested in buying the dip, there are a few things to keep in mind that may help with managing risk.

1. Research Why the Stock or Market Dipped

First, it’s important to understand how market volatility may impact some sectors or industries over others.

For example, take consumer staples versus consumer discretionary. Staples represent the things most people spend money on to maintain a basic standard of living, like food or personal hygiene products. Consumer discretionary refers to the “wants” people spend money on, like furniture or electronics.

In the event of a recession, people spend more on staples than discretionary expenses, so consumer staples stocks tend to fare better. But that may create a buying opportunity for discretionary stocks if they’ve taken a hit. That’s because as a recession begins to give way to a new cycle of economic growth, those stocks may start to pick back up again.

2. Focus on Strong, Long-Term Investments

Next, consider the reasons behind a dip and a company’s fundamentals. If you’ve got your eye on a particular stock and you notice the price is beginning to slide, ask yourself why that may be happening.

When it’s specific to the company, rather than something general happening across the market, it’s important to analyze the stock and try to understand the underlying reasons for the dip, as well as how likely the stock’s price is to make a comeback later.

3. Use Limit Orders to Avoid Overpaying

Limit orders are a type of order that allow investors to automate a stock purchase or sale at a designated price, typically, at a specific maximum or minimum price. In effect, an investor can designate a maximum price at which they’re willing to buy a stock, and a minimum price for which they’d sell, depending on the type of limit order they’d use.

As it relates to buying the dip, investors can use limit orders for down-market conditions. If the price of a stock is dipping, investors can set a limit order to execute when it reaches a price at which they want to buy. Or, if they’re holding a stock, the minimum at which they’d want to sell.

Note, however, that limit orders don’t necessarily guarantee that an order will be executed. So, keep that in mind.

Is Buying the Dip a Good Strategy for Beginners?

Buying the dip has the potential to reap returns for investors, but it may not be a good strategy for beginners. That’s because, as noted, it’s a risky strategy. What investors are doing, when it comes down to it, is trying to time the market. And since nobody knows what’s going to happen in the future, that’s more or less impossible.

However, as investors become more experienced and recognize certain indicators or market trends, they may be able to make more informed decisions regarding a “buy the dip” strategy. That’s not to say they’ll become good or successful at it, but they’d likely better understand the risks and potential payoffs of trying it.

Buy the Dip vs. Dollar-Cost Averaging

Buying the dip is more of a hands-on, active trading strategy, since it requires an investor to actively monitor the markets and read stock charts to evaluate when to buy the dip or when to sell. If an investor prefers to take a more passive approach or has a lower tolerance for risk, they might consider dollar-cost averaging instead.

Dollar-cost averaging is generally an investing rule worth keeping in mind. With dollar-cost averaging, an individual continues making new investments on a regular basis, regardless of what’s happening with stock prices. The idea here is that by investing consistently over time, an investor can buy more shares when prices are low and fewer when prices are high, essentially smoothing out the ups and downs of the market when buying stock.

Example of Dollar-Cost Averaging

For example, you might invest $200 every month into an index mutual fund that tracks the performance of the S&P 500. As time goes by and the S&P experiences good years and bad years, you keep investing that same $200 a month into the fund.

You’ll buy shares during the dips and during the high points, as well, but you don’t necessarily have to actively track what’s happening with stock prices. This may be a preferable strategy if you lean toward a buy and hold investing approach versus active trading or you’re an investing beginner learning the basics.

The Takeaway

Buying the dip refers to purchasing shares at a price that is lower than a previous price, with the anticipation that values will recover and potentially overtake the previous peak. It can help investors increase returns, but as a strategy, has risks and no guarantees.

Knowing when to buy the dip can be tricky — timing the market usually is — but there are times when it may pay off for some. If investors maintain an eye on stock market and economic trends, it may help in determining when to buy the dip and how likely a stock or the market will rebound. However, it’s still important to consider the downside risks of timing the market and buying the dip.

Invest in what matters most to you with SoFi Active Invest. In a self-directed account provided by SoFi Securities, you can trade stocks, exchange-traded funds (ETFs), mutual funds, alternative funds, options, and more — all while paying $0 commission on every trade. Other fees may apply. Whether you want to trade after-hours or manage your portfolio using real-time stock insights and analyst ratings, you can invest your way in SoFi's easy-to-use mobile app.

Opening and funding an Active Invest account gives you the opportunity to get up to $1,000 in the stock of your choice.¹

FAQ

How do you know when to buy the dip?

There is no way to know when it’s the right time to buy the dip. Buying the dip, as a strategy, is a form of market-timing, which is a high-risk tactic, and there’s no way to know when the market has reached a bottom, marking the ideal time to buy stocks.

What’s the difference between “buying the dip” and “catching a falling knife?”

Buying the dip refers to purchasing assets when their value has declined from a recent high. Catching a falling knife, on the other hand, refers to buying a stock that’s seen its value fall rapidly and continuously, which is an even higher-risk strategy than buying the dip.

Can you buy the dip with ETFs and mutual funds?

It is possible to buy the dip with ETFs and mutual funds, as both are exchange-traded and have specific prices that can dip, allowing for buyers to try and take advantage of price declines.

How long should you wait after a dip to buy?

Since trying to buy the dip is the same as trying to time the market, there is no designated or “right” amount of time to wait after a dip to buy. There’s also no guarantee that a price decline is a dip, and that an asset’s value will recover.

Does buying the dip actually work?

Buying the dip can work as a method for generating returns, but it has its risks. There’s also no guarantee that an asset’s value will recover to previous levels after it declines, or dips.


INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE

SoFi Invest is a trade name used by SoFi Wealth LLC and SoFi Securities LLC offering investment products and services. Robo investing and advisory services are provided by SoFi Wealth LLC, an SEC-registered investment adviser. Brokerage and self-directed investing products offered through SoFi Securities LLC, Member FINRA/SIPC.

For disclosures on SoFi Invest platforms visit SoFi.com/legal. For a full listing of the fees associated with Sofi Invest please view our fee schedule.

S&P 500 Index: The S&P 500 Index is a market-capitalization-weighted index of 500 leading publicly traded companies in the U.S. It is not an investment product, but a measure of U.S. equity performance. Historical performance of the S&P 500 Index does not guarantee similar results in the future. The historical return of the S&P 500 Index shown does not include the reinvestment of dividends or account for investment fees, expenses, or taxes, which would reduce actual returns.
Dollar Cost Averaging (DCA): Dollar cost averaging is an investment strategy that involves regularly investing a fixed amount of money, regardless of market conditions. This approach can help reduce the impact of market volatility and lower the average cost per share over time. However, it does not guarantee a profit or protect against losses in declining markets. Investors should consider their financial goals, risk tolerance, and market conditions when deciding whether to use dollar cost averaging. Past performance is not indicative of future results. You should consult with a financial advisor to determine if this strategy is appropriate for your individual circumstances.

Exchange Traded Funds (ETFs): Investors should carefully consider the information contained in the prospectus, which contains the Fund’s investment objectives, risks, charges, expenses, and other relevant information. You may obtain a prospectus from the Fund company’s website or by emailing customer service at [email protected]. Please read the prospectus carefully prior to investing.

Mutual Funds (MFs): Investors should carefully consider the information contained in the prospectus, which contains the Fund’s investment objectives, risks, charges, expenses, and other relevant information. You may obtain a prospectus from the Fund company’s website or clicking the prospectus link on the fund's respective page at sofi.com. You may also contact customer service at: 1.855.456.7634. Please read the prospectus carefully prior to investing.Mutual Funds must be bought and sold at NAV (Net Asset Value); unless otherwise noted in the prospectus, trades are only done once per day after the markets close. Investment returns are subject to risk, include the risk of loss. Shares may be worth more or less their original value when redeemed. The diversification of a mutual fund will not protect against loss. A mutual fund may not achieve its stated investment objective. Rebalancing and other activities within the fund may be subject to tax consequences.

Disclaimer: The projections or other information regarding the likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results, and are not guarantees of future results.


¹Probability of Member receiving $1,000 is a probability of 0.026%; If you don’t make a selection in 45 days, you’ll no longer qualify for the promo. Customer must fund their account with a minimum of $50.00 to qualify. Probability percentage is subject to decrease. See full terms and conditions.

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