What Is a Short Ladder Attack?

A short ladder attack is a supposed trading condition in which hedge fund sellers come together to drive down a stock price that is already undergoing bearish pressure. Retail investors are often seen as the victims in this situation.

While not a purely defined strategy, some individual investors believe that these efforts work to the detriment of smaller traders. The theory is that as an asset’s price moves lower it prompts other investors to dump shares, leading to prices spiraling even lower.

Key Points

•  Short ladder attacks are thought to involve coordinated efforts to drive down stock prices.

•  Distinguishing these attacks from normal market activities can be difficult.

•  High trading volume on downward price moves suggests potential short ladder attacks.

•  Short ladder attacks are believed by some to be an attempt to manipulate the market.

•  Retail investors often feel victimized, particularly on platforms like WallStreetBets.

How Does a Short Ladder Attack Work?

The short ladder attack strategy became notorious during the meme stock craze of early 2021 when shares of companies like GameStop (GME) and AMC Entertainment (AMC) experienced intense volatility and massive short squeezes. It was alleged that large investors responded with short ladder attacks to drive prices back down.

The theory behind a short ladder attack begins when an institution builds a large short position in a security. Shorting, effectively, means that you’re betting against a security’s appreciation. So, theoretically, if an asset’s value falls, the short seller profits.

With that in mind, a short ladder attack may appear to involve a form of market manipulation. Traders buy up shares, then sell them off over a period of time to create the appearance of changing demand for the asset, artificially altering its price.

A short ladder attack is meant to give the impression that shares of a stock (or any asset) are not worth what bullish investors believe, thus inducing other traders to dump shares or simply discourage others from buying.

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Whether or not a short ladder attack exists and is breaching market manipulation laws is ultimately up to regulators to decide. It is important to recognize that short selling volatile assets is an age-old Wall Street practice. In fact, according to the U.S. Securities and Exchange Commission (SEC), short sellers add liquidity to the market. More liquidity can reduce trading costs for other market participants.

During bear markets, however, short sellers have sometimes come under scrutiny from both regulators and the investing public for their perceived efforts to bring down key stocks and the broader market.

In extraordinary situations, shorting stocks is sometimes ruled illegal — at least temporarily. Regulators will occasionally ban selling groups of assets short with the goal of stabilizing financial markets during periods of turmoil, such as during the Great Depression and the financial crisis of 2008-09. Beyond those instances, short selling is not illegal.

Short ladder attacks are infamous in the sense that traders engaging in such a strategy seek to drive asset prices lower. At times, there may be an illegal attempt to take a stock price down.

Where is the line drawn? It’s when a trader manipulates the laws using malicious activities like lying about a company, bribing others to not buy shares of the targeted firm, or the practice of spoofing.

Example of a Short Ladder Attack

Short ladder attacks are not something traders see every day. In fact, they can be hard to spot. It’s not a truly defined term, rather it is a loose theory.

Still, market analysts and traders can suspect a certain stock is under this “attack.” Potential examples include popular WallStreetBets meme stocks from early- to mid-2021: GameStop (GME), AMC Entertainment (AMC), and Bed Bath & Beyond (BBBY).

When shares of those companies began to falter during the first quarter of 2021, after their meteoric rise in the preceding weeks, conspiracies began to arise within internet chat rooms. Retail investors, who had lost money by being long those shares, claimed they were victims of unscrupulous trading strategies employed by large funds by way of short ladder attacks. It was thought that hedge funds came together to enter low bids that drove those securities lower.

Ask a short seller, and they might tell you that this strategy does not exist. After all, conspiracies to drive down a share price could venture into the market manipulation area, which would be against financial market rules.

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How Can You Identify a Short Ladder Attack?

Even as big-time traders dismiss the practice, short ladder attacks are thought by some retail traders to be a normal practice. Spotting these maneuvers is no easy task since selling pressure can come from a host of market participants for a variety of reasons.

Perhaps there is bad news about a company that might fundamentally bring about the bears (who have no ill intent). Maybe a stock drops below a key technical level, leading to further selling. Moreover, it could be that major company insiders are dumping shares simply to raise cash for personal reasons. All these scenarios can give the impression of a short ladder attack.

You still might wonder, “what is a short ladder attack?” in real life. Some possible hallmarks could be high volume on downward price moves. Also, be on the lookout for brief squeezes in which short sellers are forced to engage in covering — when bears quickly buy back stock they are short to avoid steep losses. Also, stocks with high short interest could be targets of a short ladder attack. Basically, whenever floods of offers hit a stock for no apparent reason, that could be viewed as a short ladder attack signature.

You might recall the mother of all short squeezes (colloquially named MOASS) term. It’s when a flood of buyers bid up shares that were being shorted by other investors. GameStop’s example was one to behold in that the price jumped hundreds of percent over the course of a few days.

Short Ladder Attacks and WallStreetBets

According to those on WallStreetBets, short ladder attacks exist to work against individual investors. By flooding the market with offers, the supply/demand balance tips greatly in favor of the bears. Posts on WallStreetBets attempted to call out the practice, but little (if any) regulatory action has been taken.

This abusive ploy is alleged to be executed by a consortium of hedge funds, prime brokers, and even potentially regulators and clearinghouses. Target stocks are determined and prioritized, almost like a hit list. After driving shares lower, the short sellers avoid capital gains tax since they never have to cover their shares.


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The Takeaway

Short ladder attacks are alleged bearish trading activities performed by large institutional traders that can work against retail traders who are long a stock. Shorting stocks is not illegal, and can indeed help add liquidity to the market. If it’s determined that widespread shorting is crossing the line into market manipulation, however, it could potentially lead to legal issues. Many large hedge fund managers claim to be unaware of such a practice.

Ready to invest in your goals? It’s easy to get started when you open an investment account with SoFi Invest. You can invest in stocks, exchange-traded funds (ETFs), mutual funds, alternative funds, and more. SoFi doesn’t charge commissions, but other fees apply (full fee disclosure here).

¹Opening and funding an Active Invest account gives you the opportunity to get up to $3,000 in the stock of your choice.

FAQ

What is a short ladder attack?

Short ladder attacks are alleged bearish trading activities performed by large institutional traders that work against retail traders who are long a stock.

Are short ladder attacks legal?

Short ladder attacks are an alleged activity that may face regulatory action if it’s determined that an attempt to manipulate the market is in play, which is not legal. While short ladder attacks are a familiar concept, it may be difficult to determine if shorting activity is an attempt to manipulate prices.

Is it possible to identify a short ladder attack?

Yes, if you know what to look for. Some possible hallmarks could be high volume on downward price moves. Also, be on the lookout for brief squeezes in which short sellers are forced to engage in covering. Also, stocks with high short interest could be targets of a short ladder attack.


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INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE

SoFi Invest is a trade name used by SoFi Wealth LLC and SoFi Securities LLC offering investment products and services. Robo investing and advisory services are provided by SoFi Wealth LLC, an SEC-registered investment adviser. Brokerage and self-directed investing products offered through SoFi Securities LLC, Member FINRA/SIPC.

For disclosures on SoFi Invest platforms visit SoFi.com/legal. For a full listing of the fees associated with Sofi Invest please view our fee schedule.

Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.

¹Claw Promotion: Probability of Member receiving $1,000 is a probability of 0.026%; If you don’t make a selection in 45 days, you’ll no longer qualify for the promo. Customer must fund their account with a minimum of $50.00 to qualify. Probability percentage is subject to decrease. See full terms and conditions.

Options involve risks, including substantial risk of loss and the possibility an investor may lose the entire amount invested in a short period of time. Before an investor begins trading options they should familiarize themselves with the Characteristics and Risks of Standardized Options . Tax considerations with options transactions are unique, investors should consult with their tax advisor to understand the impact to their taxes.

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What is a Cash Account? Margin vs Cash Account

Cash Account vs Margin Account: Key Differences


Editor's Note: Options are not suitable for all investors. Options involve risks, including substantial risk of loss and the possibility an investor may lose the entire amount invested in a short period of time. Please see the Characteristics and Risks of Standardized Options.

A cash account requires the use of cash to buy and sell securities, whereas a margin account enables traders to borrow funds (also known as using leverage) to take bigger positions.

Trading on margin is effectively a way of taking out a loan from the brokerage, which must be repaid with interest. Investors must qualify to open a margin account; these are not available to all investors as using leverage increases the level of investment risk.

There are reasons for choosing either account, and it’s important for investors to understand them both in order to make the best decision for their own financial goals.

Key Points

•   A cash account permits the use of cash to buy securities.

•   A margin account permits qualified investors to borrow funds to take bigger positions.

•   Margin can amplify returns as well as losses, so the risk level is higher.

•   Margin loans must be repaid, with interest.

•   In addition, margin accounts are tightly regulated, and investors must be approved to use margin.

What Is a Cash Account?

A cash account is an investment account with a brokerage firm that requires investors to purchase securities using the cash balance in that account at the time of settlement. With a cash account, investors can’t borrow money from the broker, and they can’t take short positions on margin.

Securities trades in a cash account now settle in one business day (T+1), according to Securities and Exchange Commission (SEC) rules that took effect in 2024.

How Does a Cash Account Work?

Cash accounts allow both institutional and retail investors to buy securities using whatever amount of money they put into their account. For instance, if an investor deposits $3,000 into their account, they can purchase $3,000 worth of securities.

Pros and Cons of a Cash Account

The main advantage of a cash account is that investors can’t go into debt to their broker using one, as they might with a margin account. They have no borrowing ability, and thus, can only lose the amount they trade. Using a cash account to buy stocks online or through a traditional broker can provide a much simpler experience for beginner investors as well.

As for the downsides, a cash account does not allow investors to utilize leverage (as they would with a margin account) to potentially take bigger positions. Investors are more or less tied to their cash balance, and may be limited in what they can do without using margin.

Cash Account Regulations to Be Aware Of

There are several regulations that investors should keep in mind when it comes to cash accounts.

Cash Liquidation Violations

Trades generally take one business day to settle, so investors should always sell securities before purchasing new ones if they are using that money for the purchase. If there is not enough cash in the account to pay for a purchase, this is called a “cash liquidation violation,” under Regulation T.

While Reg T primarily regulates margin accounts, it also prohibits certain activity in cash accounts. For example, an investor cannot use a cash account to buy a stock then sell it before the trade settles.

Good Faith Violation

A Good Faith Violation occurs when an investor buys a security, buys another security, then sells it to cover the first purchase when they don’t have enough cash in their account to cover the purchase.

Freeriding Violation

In this type of violation, an investor doesn’t have cash in their account, and they attempt to purchase a security by selling the same security.

A Benefit of a Cash Account: Lending

One benefit of cash accounts is that investors can choose to lend money from their account to hedge funds, short sellers, and other types of investors. The account holder can earn interest or income from lending, known as securities lending or shares lending.

If a cash account holder wants to lend out cash or shares, they can let their broker know, and the broker will provide them with a quote on what borrowers will pay them. Securities that earn the highest interest rates are those in low supply and high demand for borrowers who are trading stocks.

These tend to be securities with a lower trading volume or market capitalization. If an investor lends shares of securities, they can earn interest while continuing to hold the security and earn on it as it increases in value. Account holders may need to meet minimum lending requirements.

What Is a Margin Account and How Does It Work?

Using a margin account, an investor can deposit cash, and they can also borrow money from their broker. This allows investors to use leverage to buy larger amounts of securities than a cash account allows. But if the value of the trade goes down, the investor will face a loss, plus they have to repay the margin loan.

Margin accounts also charge interest, so any securities purchased need to increase above the interest amount for the investor to start seeing a profit. Different brokers charge different interest rates, so it’s a good idea for investors to compare before choosing an account.

Usually there is no deadline to repay a margin loan, but the debt accrues interest each month, so the longer an investor waits, the more they owe. The securities held in the account act as collateral for the margin loan, so if needed they can be used to pay it off.

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Margin Account Requirements

Other requirements generally associated with margin accounts include the following:

Minimum Margin

Investors must deposit a minimum amount of cash into their account before they can start investing and borrowing. Each broker may have a different minimum, but the Financial Industry Regulatory Authority (FINRA) requires investors to have either $2,000 or 100% of the purchase amount of any securities the investor wants to buy on margin, whichever amount is lower.

Initial Margin

Under Regulation T (Reg T), which serves to limit how much investors may borrow in a margin account, investors can only borrow up to 50% of the purchase amount of securities they want to buy. For example, if an investor with $3,000 in their account wishes to purchase $6,000 worth of securities, they would be able to borrow the additional $3,000.

Maintenance Margin

Both before and after purchasing securities, investors must hold a certain amount in their account as collateral — known as maintenance margin. The investor must own at least 25% of the assets (cash or securities) in their account when they have taken out a margin loan.

If the amount in the account dips below this level, the investor may receive a margin call, requiring them to either deposit more cash into their account or sell some of their securities. This could occur if the investor withdraws too much from their account or if the value of their investments decreases. This is one of the main risks of margin accounts.

Margin Account vs Cash Account

There are some similarities between margin accounts and cash accounts, but there are some key differences in terms of the monetary requirements that investors should consider when choosing which type of brokerage account works best for them.

The type of account you choose will have an impact on the amount of money you’re able to invest, and the risk level that accompanies it.

The accounts can be equated to a debit card vs. a credit card. A debit card requires the user to have funds available in their account to pay for anything they buy, while a credit card allows a user to spend and pay back the expense later.

Similarities Between Margin and Cash Accounts

Both are brokerage accounts that allow investors to purchase securities, bonds, certain mutual funds, stocks, and other assets in addition to holding cash. (You typically can’t have a margin account in a retirement account such as an IRA or Roth IRA.)

Differences Between Margin and Cash Accounts

Margin accounts allow investors to borrow from their broker and typically require a minimum deposit to get started investing, while cash accounts don’t. However, margin accounts usually don’t come with additional fees.

On the other hand, cash account holders may only purchase securities with cash or settled funds, and cash accounts don’t allow short selling, or shorting stocks.

Should You Choose a Margin Account or a Cash Account?

Although being able to borrow money with a margin account has benefits in terms of potential gains, it is also risky. Cash accounts tend to be easier to maintain.

Reasons to Consider a Cash Account

•  For this reason, cash accounts may provide an option for beginner investors, who may find it easier to invest only the money they have. For example, with a cash account, the value of securities can rise and fall, and the investor doesn’t have to deposit any additional funds into their account or sell securities at a loss.

•  Cash accounts may be an option for long-term investors, since investments in a margin account may go down and force the investor to have to sell some of them or deposit cash to maintain a high enough balance in their account. This could result in an investor being forced to sell a security at a loss and missing its potential price recovery.

•  Investors may also choose a cash account if they want to “set it and forget it,” meaning they invest in securities that they don’t want to keep an eye on all the time since they will never owe the broker more money than they invested — as discussed.

The risk level on a cash account will always be lower than with a margin account, and there are less risky ways to increase returns than by using margin.

Reasons to Consider a Margin Account

On the other hand, for investors interested in day trading, margin accounts may be a great choice, since they allow the investor to double their purchasing power. They also allow investors to short trade. Margin account holders can borrow money to withdraw to pay for any life expenses that need to be paid off in a rush.

Since there is no deadline to pay off the loan, the investor can pay it back when they can, unless the value of the stocks fall. Traders can also borrow money to buy stocks when the market is down or to help prevent paying capital gains taxes, but this requires more experience and market knowledge.

Margin accounts provide flexibility for investors, who can choose to use them in exactly the same way as a cash account.

The Takeaway

The main difference between cash accounts and margin accounts is that margin accounts allow investors to borrow money from their brokers, amplifying potential trades and risk. This can have advantages and disadvantages, and depending on their specific strategy and goals, investors should consider these before deciding to use one or the other.

Both cash and margin accounts are commonplace in the investing space, and investors are likely to run across both — and figure out which is a best fit for their strategy. It may be beneficial to speak with a financial professional for guidance.

Ready to invest in your goals? It’s easy to get started when you open an investment account with SoFi Invest. You can invest in stocks, exchange-traded funds (ETFs), mutual funds, alternative funds, and more. SoFi doesn’t charge commissions, but other fees apply (full fee disclosure here).

Invest with as little as $5 with a SoFi Active Investing account.

FAQ

Can you trade options on cash and margin accounts?

Yes, but advanced options trading strategies require a margin account to trade. For example, buying options may not require margin because the main risk is losing the premium paid, but selling certain types of options may require margin as collateral.

Should a beginner use a cash or margin account?

It may be more straightforward for a beginner to start out using a cash account to invest, as they’re simpler and involve less risk than a margin account. If a beginner uses a margin account without a proper understanding of margin, they could find themselves owing their broker money.

Can you have a cash account and a margin account at the same time?

Yes, you can have cash and margin accounts at the same time, often at the same brokerage. It’s possible to also have different types of accounts at different brokerages or on different investment platforms.


Photo credit: iStock/PeopleImages

INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE

SoFi Invest is a trade name used by SoFi Wealth LLC and SoFi Securities LLC offering investment products and services. Robo investing and advisory services are provided by SoFi Wealth LLC, an SEC-registered investment adviser. Brokerage and self-directed investing products offered through SoFi Securities LLC, Member FINRA/SIPC.

For disclosures on SoFi Invest platforms visit SoFi.com/legal. For a full listing of the fees associated with Sofi Invest please view our fee schedule.

Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.

Utilizing a margin loan is generally considered more appropriate for experienced investors as there are additional costs and risks associated. It is possible to lose more than your initial investment when using margin. Please see SoFi.com/wealth/assets/documents/brokerage-margin-disclosure-statement.pdf for detailed disclosure information.

Options involve risks, including substantial risk of loss and the possibility an investor may lose the entire amount invested in a short period of time. Before an investor begins trading options they should familiarize themselves with the Characteristics and Risks of Standardized Options . Tax considerations with options transactions are unique, investors should consult with their tax advisor to understand the impact to their taxes.

Tax Information: This article provides general background information only and is not intended to serve as legal or tax advice or as a substitute for legal counsel. You should consult your own attorney and/or tax advisor if you have a question requiring legal or tax advice.

External Websites: The information and analysis provided through hyperlinks to third-party websites, while believed to be accurate, cannot be guaranteed by SoFi. Links are provided for informational purposes and should not be viewed as an endorsement.

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What Causes a Stock Market Bubble?

What Causes a Stock Market Bubble?

Stock market bubbles occur when speculative trading and investing, fueled by what could be called irrational exuberance, leads to big increases in values for certain assets. Those value increases may not necessarily be supported by much more than market euphoria, and assets can become overvalued. Eventually, the bubble “pops,” and asset values fall.

Market bubbles occur from time to time, and they aren’t always easy to recognize. They can have different causes, too. In all, it’s important for investors to understand what they are, how they happen, and how they can protect their portfolios from an eventual bubble burst.

Key Points

•   A stock market bubble progresses through five stages: displacement, boom, euphoria, profit-taking, and panic.

•   Speculative investing drives rapid price increases, often outpacing actual value, creating a self-reinforcing cycle.

•   Irrational exuberance leads to overvaluation and increased market participation, fueled by media attention and new financial instruments.

•   Investing during the bubble phase risks significant losses due to overvaluation and unpredictable market volatility.

•   Recognizing and managing volatility is essential to avoid entering at the peak and to make informed investment decisions.

What Is a Stock Market Bubble?

A stock market bubble is often caused by speculative investing. As investors bid up the stock price, it becomes detached from its real value. Eventually, the bubble bursts, and investors who bought high and didn’t sell fast enough are left holding shares they overpaid for.

Stock market bubbles are notoriously difficult to spot, but they’re famous for potentially causing large-scale consequences, such as market crashes and recessions.

For investors on an individual level, entering the market in the later stages of a bubble could mean painful losses. But misdiagnosing a stock market bubble or exiting from positions too early can result in an investor missing out on potential gains.

The Five Stages of a Market Bubble

Modern-day investors and market observers typically categorize market bubbles based on the principles of Hyman P. Minsky, a 20th century economist whose financial-instability hypothesis became widely cited after the 2008 financial crisis.

Minsky debunked the notion that markets are always efficient. Instead, he posited that underlying forces in the financial system can push actors — such as bankers, investors and traders — toward making bad decisions.

Minsky’s work discussed how bubbles tend to follow a pattern of human behavior. Below is a closer look at the five stages of a bubble cycle:

1. Displacement

Displacement is the phase during which investors get excited about something, typically a new paradigm such as an invention like the Internet, or a change in economic policy, like the cuts to short-term interest rates during the early 2000s by Federal Reserve Chair Alan Greenspan.

2. Boom

That excitement for a new paradigm next leads to a boom. Prices for the new paradigm rise, gradually gathering more momentum and speed as more and more participants enter the market. Media attention also rapidly expands about the new investing trend.

This phase captures the initial price increases of any potential bubble. For instance, after Greenspan cut interest rates in the early 2000s, real-estate prices and new construction of homes boomed. Separately, after the advent of the Internet in the 1990s, shares of technology and dot-com companies began to climb.

3. Euphoria

The boom stage leads to euphoria, which in Minsky’s credit cycle has banks and other commercial lenders extending credit to more dubious borrowers, often creating new financial instruments. In other words, more speculative actions take place as people who are fearful of missing out jump in and fuel the latest craze. This stage is often dubbed as “froth” or as Greenspan called it “irrational exuberance.”

For instance, during the dot com bubble of the late 1990s, companies went public in IPOs even before generating earnings or sales. In 2008, it was the securitization of mortgages that led to bigger systemic risks in the housing market.

4. Profit-Taking

This is the stage in which smart investors or those that are insiders sell stocks. This is the “Minsky Moment,” the point before prices in a bubble collapse even as irrational buying continues.

History books say this took place in 1929, just before the stock market crash that led to the Great Depression. In the decade prior known as the “Roaring 20s,” speculators had made outsized risky bets on the stock market. By 1929, some insiders were said to be selling stocks after shoeshine workers started giving stock tips, which they took to be a sign of overextended exuberance.

5. Panic

Panic is the last stage and has historically occurred when monetary tightening or an external shock cause asset values to start to fall. Some firms or companies that borrowed heavily begin to sell their positions, causing greater price dips in markets.

After the Roaring 20s, tech bubble, and housing bubble of the mid-2000s, the stock market experienced steep downturns in each instance — a period in which panic selling among investors ensued.

💡 Quick Tip: Are self directed brokerage accounts cost efficient? They can be, because they offer the convenience of being able to buy stocks online without using a traditional full-service broker (and the typical broker fees).

The Takeaway

One of the prevailing beliefs in the financial world is that markets are efficient. This means that asset prices have already accounted for all the information available. But market bubbles show that sometimes actors can discount or misread signs that asset values have become inflated. This typically happens after long stretches of time during which prices have marched higher.

Stock market bubbles may occur when there’s the illusion that share prices can only go higher. While bubbles and boom-and-bust cycles are part of markets, investors should understand that stock volatility is usually inevitable in stock investing.

Ready to invest in your goals? It’s easy to get started when you open an investment account with SoFi Invest. You can invest in stocks, exchange-traded funds (ETFs), mutual funds, alternative funds, and more. SoFi doesn’t charge commissions, but other fees apply (full fee disclosure here).

¹Opening and funding an Active Invest account gives you the opportunity to get up to $3,000 in the stock of your choice.

FAQ

What is the primary cause of a stock market bubble?

Generally, a stock market bubble is caused by speculative investing and trading, but not always. Increased speculation can cause assets to see their values increase far beyond what might be expected, leading to a bubble.

What are the five stages of a market bubble?

The five stages of a market bubble are displacement, the boom, euphoria, profit-taking, and finally, panic, as the bubble bursts.

Is it easy to recognize a stock market bubble?

While there may be times when an investor believes they see a market bubble forming, they could be wrong. Often, it’s difficult to recognize a market bubble, but it may be important for wary investors to take measures to protect their portfolios as best they can.


Photo credit: iStock/fizkes

INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE

SoFi Invest is a trade name used by SoFi Wealth LLC and SoFi Securities LLC offering investment products and services. Robo investing and advisory services are provided by SoFi Wealth LLC, an SEC-registered investment adviser. Brokerage and self-directed investing products offered through SoFi Securities LLC, Member FINRA/SIPC.

For disclosures on SoFi Invest platforms visit SoFi.com/legal. For a full listing of the fees associated with Sofi Invest please view our fee schedule.

Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.

¹Claw Promotion: Probability of Member receiving $1,000 is a probability of 0.026%; If you don’t make a selection in 45 days, you’ll no longer qualify for the promo. Customer must fund their account with a minimum of $50.00 to qualify. Probability percentage is subject to decrease. See full terms and conditions.

Investing in an Initial Public Offering (IPO) involves substantial risk, including the risk of loss. Further, there are a variety of risk factors to consider when investing in an IPO, including but not limited to, unproven management, significant debt, and lack of operating history. For a comprehensive discussion of these risks please refer to SoFi Securities’ IPO Risk Disclosure Statement. This should not be considered a recommendation to participate in IPOs and investors should carefully read the offering prospectus to determine whether an offering is consistent with their investment objectives, risk tolerance, and financial situation. New offerings generally have high demand and there are a limited number of shares available for distribution to participants. Many customers may not be allocated shares and share allocations may be significantly smaller than the shares requested in the customer’s initial offer (Indication of Interest). For more information on the allocation process please visit IPO Allocation Procedures.

CRYPTOCURRENCY AND OTHER DIGITAL ASSETS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE


Cryptocurrency and other digital assets are highly speculative, involve significant risk, and may result in the complete loss of value. Cryptocurrency and other digital assets are not deposits, are not insured by the FDIC or SIPC, are not bank guaranteed, and may lose value.

All cryptocurrency transactions, once submitted to the blockchain, are final and irreversible. SoFi is not responsible for any failure or delay in processing a transaction resulting from factors beyond its reasonable control, including blockchain network congestion, protocol or network operations, or incorrect address information. Availability of specific digital assets, features, and services is subject to change and may be limited by applicable law and regulation.

SoFi Crypto products and services are offered by SoFi Bank, N.A., a national bank regulated by the Office of the Comptroller of the Currency. SoFi Bank does not provide investment, tax, or legal advice. Please refer to the SoFi Crypto account agreement for additional terms and conditions.

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female student in library

Importance of Junior Year of High School

College application deadlines have a tendency to come up fast. But the process of preparing for college typically begins much earlier than senior year.

Plenty of students prefer to get ready as early as their junior year of high school in an effort to strengthen their eventual college applications (and make the process more manageable).

For those interested in college, some years of high school carry more weight — especially, the junior year. Colleges often look more closely at grades and achievements from this year, since coursework tends to be more challenging and it’s the last full academic year they can view before students apply.

As a result, approaching junior year with a clear action plan may give you a leg up on admission into your dream college. Compiling a junior year of high school checklist can help you tackle this vital year with more drive, confidence, and focus.

Here’s an overview of why junior year of high school is so key and some strategies for staying focused while preparing to apply for college.

Key Points

•   Colleges heavily weigh junior year performance, as it’s the last full academic year they can evaluate before applications are submitted.

•   It’s a crucial time to prep for the SAT/ACT, build a resume of extracurriculars or volunteer work, and even take on part-time jobs or leadership roles.

•   Creating a dedicated study plan and checklist can help students stay focused on goals like test prep, researching colleges, and staying organized during a demanding year.

•   This year is ideal for exploring passion areas through volunteering, internships, or electives that align with potential college majors or careers.

•   Starting financial planning is smart — students and families can begin researching scholarships, grants, and loan options early to better prepare for college costs.

Why Junior Year Is Important

Junior year of high school can be especially impactful for strengthening your college application. Since it’s the last school year that universities can look at in full, many admissions committees pay particularly close attention to grades and extracurricular activities from junior year.

The third year of high school can feel overwhelming for a few reasons:

•   Class difficulty levels are often higher than earlier years.

•   Students can begin studying now for the SAT and ACT. (It’s possible to take these exams in the spring of junior year, affording juniors a chance to retake them during the fall of senior year.)

•   Upper-class students can take on numerous extracurriculars and a part-time job.

To help make junior year a lighter lift, it can help to enter into it with a checklist in hand. This can not only relieve stress but lead to more success when college acceptance letters are sent out the next year. What follows are some helpful things to keep in mind to make more out of this critical year.


💡 Quick Tip: You’ll make no payments on some private student loans for six months after graduation.

Getting Involved in Extracurriculars

To strengthen their college applications, many juniors opt to get more involved with organizations or activities they care deeply about. Being involved in extracurriculars doesn’t have to feel like a chore.

Extracurriculars that might stand out on a college application include clubs, student council, volunteering, athletic endeavors, and more. There’s no one-size-fits-all way for students to be engaged in school or in their communities.

Many high schools host a variety of clubs that students can join. You might choose one or two you’re really passionate about. Participating in a club can serve as a break from hitting the books (all while still fleshing out your college application profile).

Volunteer work is another way to stand out when applying to college. During your junior year, you might seek out a volunteer opportunity with a nonprofit you feel strongly about. Or you might choose a field you hope to work in one day. For instance, if you’re interested in medicine, you might seek out volunteer opportunities in a local hospital.

Staying Focused

To stay organized and focused during your junior year, consider keeping a digital calendar or paper planner. With eight dates available to take the SAT, and ten different dates available to take the ACT, it can be easy for busy students to lose track of when to study for and schedule their standardized tests.

Once you select a test day, it’s a good idea to mark it down on your calendar or planner. You can then work backwards, planning out practice tests and study sessions during the build-up to the testing date.

The simple act of writing things down can make them easier to remember, so some researchers suggest jotting down key dates first in a physical planner before then adding them to a digital device or calendar.

Recommended: ACT vs. SAT: Which Do Colleges Prefer?

Making a Junior Year Checklist

In addition to writing down important dates, you might benefit from making a personalized junior year checklist. Some tasks you could include are:

•   Studying for major tests, like the SAT or ACT

•   Joining extracurricular clubs or organizations

•   Researching different colleges and universities

•   Getting familiar with the format of college applications

Once you draft your checklist, you can then make to-do lists under each subcategory. Use your calendar/planner in tandem with your checklist to stay on top of these goals and deadlines.

Designating a Study Space

Creating a dedicated space for studying can also improve your focus during a jam-packed school year. You might opt to designate a comfy space at home, where you can concentrate on your studies. To make the space both inviting and conducive to working, consider decking it out with school supplies, keeping it clutter-free, and decorating it with inspirational pictures or personal items (like a photo of your dream school).

Remembering to Reward Accomplishments

To keep up your motivation, it’s important to reward major accomplishments during this high-stakes year. Once you’ve scheduled and mapped out important dates and tasks, you might make another list of potential fun rewards for meeting each goal. Aced those finals? Binge on some light TV. Finished the SAT practice exam? Download that new game everyone’s been playing.

Keep in mind that an overly hectic junior year can lead to excess stress and possibly make it harder to accomplish big goals. Carving some time out for regular breaks can help you avoid burnout.

Getting a First Job

Junior year can also be a good time to get your first part-time job. If you can find a job that’s easy to get to and from (and doesn’t distract from academics), work experience can be one more experience to highlight on a college application down the road. Holding a part-time job at a young age demonstrates skills such as time-management and personal responsibility.

Your high school might also offer “work-like” opportunities to upperclassmen, such as working on the school yearbook, interning for credit, or volunteering on or off site.

Recommended: Am I Eligible for Work-Study?

Financing College

Earning admission is just one piece of the going-to-college puzzle. Once accepted, many high schoolers wrestle with how to pay for college.

Some funding options include savings, need-based grants, merit or affinity scholarships, federal student loans, and private student loans.

Some grants, such as Federal Pell Grants, are disbursed by the U.S. government to students with financial need. Grants, unlike loans, do not typically have to be repaid by the student. Scholarships, another source of “free money,” are frequently merit-based, meaning they’re often awarded based on a student’s academic, athletic, or community-based accomplishments. You can find information about scholarships through your high school guidance counselor, the financial aid office at your chosen college, and by using an online scholarship database.

Loans are another common way to help pay for college. There are both federal and private student loans. Federal student loans are issued by the U.S. Department of Education and come with various benefits, including low fixed interest rates, income-driven repayment, and deferment options. Private student loans are funded by banks, credit unions, and online lenders. These loans can have fixed or variable interest rates, and repayment terms vary depending on the lender. Approval for private loans is typically based on the borrower’s credit score and history; students typically need a cosigner.


💡 Quick Tip: Parents and sponsors with strong credit and income may find more competitive rates on no-fees-required private parent student loans than federal parent PLUS loans. Federal PLUS loans also come with an origination fee.

The Takeaway

Junior year isn’t just another grade — it’s a turning point that can play a vital role in shaping your college journey. With your grades, test scores, extracurricular, and leadership roles carrying extra weight this year, planning ahead can give you the chance to stand out when it’s time to apply to college.

Whether it’s prepping for standardized tests, leaning in on extracurricular activities, exploring career interests through volunteering, or researching your funding options, the steps you take this year can open big doors when application season arrives.

If you’ve exhausted all federal student aid options, no-fee private student loans from SoFi can help you pay for school. The online application process is easy, and you can see rates and terms in just minutes. Repayment plans are flexible, so you can find an option that works for your financial plan and budget.


Cover up to 100% of school-certified costs including tuition, books, supplies, room and board, and transportation with a private student loan from SoFi.

FAQ

Why is the junior year of high school important?

Junior year is often considered a pivotal stage in high school because it’s the last full academic year colleges can evaluate before applications are submitted. This is a time when students are expected to demonstrate academic growth and maturity, often by taking on more challenging coursework. It’s also when students take standardized tests like the SAT or ACT. Strong performance in junior year can give you access to more selective colleges, scholarships, and advanced senior year opportunities.

Does junior year matter in high school?

Yes, junior year matters significantly in high school. Colleges often see it as the most telling year of a student’s academic ability since it reflects performance in challenging upper-level courses. It’s also when extracurricular involvements, leadership roles, and community service can become more meaningful on applications. Since college admissions officers often review transcripts through junior year, strong grades and achievements during this time can make a major difference in future opportunities.

Why is 11th grade the most important year?

Eleventh grade is often considered the most important year because it’s the final full year of grades colleges will see before applications are submitted. Students are typically enrolled in their most challenging courses, giving them a chance to show academic growth. Standardized tests scores, advanced coursework, and extracurricular commitments during this year can help open doors during application season.



SoFi Private Student Loans
Please borrow responsibly. SoFi Private Student loans are not a substitute for federal loans, grants, and work-study programs. We encourage you to evaluate all your federal student aid options before you consider any private loans, including ours. Read our FAQs.

Terms and conditions apply. SOFI RESERVES THE RIGHT TO MODIFY OR DISCONTINUE PRODUCTS AND BENEFITS AT ANY TIME WITHOUT NOTICE. SoFi Private Student loans are subject to program terms and restrictions, such as completion of a loan application and self-certification form, verification of application information, the student's at least half-time enrollment in a degree program at a SoFi-participating school, and, if applicable, a co-signer. In addition, borrowers must be U.S. citizens or other eligible status, be residing in the U.S., Puerto Rico, U.S. Virgin Islands, or American Samoa, and must meet SoFi’s underwriting requirements, including verification of sufficient income to support your ability to repay. Minimum loan amount is $1,000. See SoFi.com/eligibility for more information. Lowest rates reserved for the most creditworthy borrowers. SoFi reserves the right to modify eligibility criteria at any time. This information is subject to change. This information is current as of 4/22/2025 and is subject to change. SoFi Private Student loans are originated by SoFi Bank, N.A. Member FDIC. NMLS #696891 (www.nmlsconsumeraccess.org).

SoFi Bank, N.A. and its lending products are not endorsed by or directly affiliated with any college or university unless otherwise disclosed.

SoFi Loan Products
SoFi loans are originated by SoFi Bank, N.A., NMLS #696891 (Member FDIC). For additional product-specific legal and licensing information, see SoFi.com/legal. Equal Housing Lender.


Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.

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Do College Rankings Matter?

While college rankings matter, it can be a good idea to view them through a lens of what matters most to you about the college experience and what you’re hoping to get out of it.

Colleges and universities each have different strengths and weaknesses, and published rankings can help you learn which schools are the strongest in different areas, and whether or not a college has improved or lagged behind other schools in recent years.

Rankings may also allow you to filter schools by selected academic and nonacademic characteristics, and help you hone in on schools that may meet your specific needs.

That said, rankings aren’t everything. Even U.S. News & World Report says on its best-colleges website: “The rankings provide a good starting point for students trying to compare schools.… The best school for each student, experts say, is one that will most completely meet his or her needs, which go beyond academics.

Here’s what you need to know about college rankings.

Key Points

•   College rankings are useful but generally shouldn’t be the only factor in choosing a college.

•   A highly ranked college can offer stronger networking and research opportunities, as well as perceived prestige.

•   Also consider your academic goals, budget, and desired experiences when evaluating colleges.

•   Campus visits and conversations with current students can provide valuable insights.

•   Use college guide books and other resources to gather additional information.

What Are the College Rankings?

There is no single, ultimate, college ranking. All over the world, there are entities using a wide array of criteria to appraise universities and determine which ones are “the best.”

The factors an organization or company will use to come up with their college rankings can vary, which is why you might see a school ranked #3 on one list and #9 on another. However, here are some factors list-makers will commonly consider when ranking schools:

•  Student-faculty ratio

•  Class sizes

•  First year retention rates

•  Graduation rates

•  Post-graduation employment statistics

•  Student debt after graduation

•  Acceptance rates

•  ACT and SAT scores

•  Endowment size

•  Academic reputation

•  Faculty salaries

•  Research output

Though college rankings typically consider a large amount of information, they won’t tell you everything you need to know about a college. As a result, you may want to use rankings as one of many factors to make your list of prospective colleges. Ideally, you want to find a school that matches your interests, needs, goals, and budget.


💡 Quick Tip: You can fund your education with a low-rate, no-fee private student loan that covers all school-certified costs.

What Really Matters

Although many groups rank colleges, the term “college rankings” commonly refers to the U.S. News & World Report list, which rewards graduation rates and reputation.

But there’s also The Princeton Review, which drills down on other factors like quality of life, extracurriculars, social scene, and town life. They even rank colleges with “Lots of Beer,” based on student ratings of how widely beer is used at their schools, and “Lots of Greek Life,” based on student ratings of the popularity of fraternities and sororities at their schools.”

As you look at different college rankings, you’ll want to keep your own priorities in mind, whether that’s finding the best school for your chosen field, honing in on schools that have the smallest class sizes, or finding a school that is known for being a good value.

You may want to use college rankings in combination with a number of other resources, including college guide books and talking to friends and family that have gone (or currently go) to schools that interest you. College tours can also provide a wealth of information about a school.


💡 Quick Tip: Parents and sponsors with strong credit and income may find much lower rates on no-fee private parent student loans than federal parent PLUS loans. Federal PLUS loans also come with an origination fee.

The Bottom-Line Question

No discussion of college would be complete without touching on what you can afford to spend. Is going to college worth it? The answer depends on how much your chosen college will cost, how much aid you will get, how much you will need to borrow, and what you plan to do with your degree.

To get a sense of what a college will cost you out-of-pocket, a good first step is to fill out the Free Application for Federal Student Aid (FAFSA), which considers eligibility for grants, federal student loans, and work-study programs. But even after scholarships, federal aid, and any college savings plans, many students come up short when all education expenses are tallied.

At that point, you may want to consider private student loans. These are available from private lenders, such as banks, credit unions, and online lenders. Rates and terms will vary depending on the lender, so it can be well worthwhile to shop around. Borrowers (or cosigners) with excellent credit tend to qualify for the lowest rates. Just keep in mind that private student loans don’t necessarily offer the same protections, like income-driven repayment, that come with federal student loans.

The Takeaway

College rankings can be a useful tool in your search, but they tend to be best used as a starting point, not the deciding factor. While rankings can help highlight a school’s strengths and unique characteristics, they don’t capture the full picture of campus culture, support systems, or personal fit.

Your ideal school is the one that aligns with your academic goals, financial realities, and the experience you want to have — both inside and outside the classroom. Use ranking in combination with campus visits, conversations with current students, and your own priorities to find the college that feels like the right match for you.

If you’ve exhausted all federal student aid options, no-fee private student loans from SoFi can help you pay for school. The online application process is easy, and you can see rates and terms in just minutes. Repayment plans are flexible, so you can find an option that works for your financial plan and budget.


Cover up to 100% of school-certified costs including tuition, books, supplies, room and board, and transportation with a private student loan from SoFi.

FAQ

Do universities care about rankings?

Universities often care about rankings as they can influence reputation, student applications, and funding opportunities. High rankings can attract top faculty and students, enhance prestige, and provide a competitive edge in the academic world. However, not all institutions prioritize them equally. Some focus more on academic mission, student experience, or community impact than on external ranking systems.

Do university rankings matter?

University rankings can matter, but their importance depends on your goals. For some students, a highly ranked school offers stronger networking opportunities, research resources, and perceived prestige. However, rankings don’t always reflect teaching quality, campus culture, or fit for individual students. They’re often based on quantifiable metrics, such as research output and reputation surveys, that may not match every student’s priorities. Ultimately, rankings can be one factor, but not the only one, in choosing a school.

Why do people care so much about college rankings?

People care about college rankings because they provide a quick, comparative measure of institutional quality. A higher-ranked school is often associated with better job prospects, stronger alumni networks, and academic excellence. Social pressure and media coverage amplify their significance, making rankings seem like a decisive factor, even though individual fit may matter more.


SoFi Private Student Loans
Please borrow responsibly. SoFi Private Student loans are not a substitute for federal loans, grants, and work-study programs. We encourage you to evaluate all your federal student aid options before you consider any private loans, including ours. Read our FAQs.

Terms and conditions apply. SOFI RESERVES THE RIGHT TO MODIFY OR DISCONTINUE PRODUCTS AND BENEFITS AT ANY TIME WITHOUT NOTICE. SoFi Private Student loans are subject to program terms and restrictions, such as completion of a loan application and self-certification form, verification of application information, the student's at least half-time enrollment in a degree program at a SoFi-participating school, and, if applicable, a co-signer. In addition, borrowers must be U.S. citizens or other eligible status, be residing in the U.S., Puerto Rico, U.S. Virgin Islands, or American Samoa, and must meet SoFi’s underwriting requirements, including verification of sufficient income to support your ability to repay. Minimum loan amount is $1,000. See SoFi.com/eligibility for more information. Lowest rates reserved for the most creditworthy borrowers. SoFi reserves the right to modify eligibility criteria at any time. This information is subject to change. This information is current as of 4/22/2025 and is subject to change. SoFi Private Student loans are originated by SoFi Bank, N.A. Member FDIC. NMLS #696891 (www.nmlsconsumeraccess.org).

SoFi Bank, N.A. and its lending products are not endorsed by or directly affiliated with any college or university unless otherwise disclosed.

SoFi Loan Products
SoFi loans are originated by SoFi Bank, N.A., NMLS #696891 (Member FDIC). For additional product-specific legal and licensing information, see SoFi.com/legal. Equal Housing Lender.


Third Party Trademarks: Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®

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