What Is the Average Salary by Age in California in 2024?

Thinking about job hunting in California? You may wonder how much you can expect to earn. While pay depends on a number of factors, the average annual salary in California is $73,220. That’s according to a 2024 analysis of Bureau of Labor Statistics (BLS) data conducted by Forbes. By comparison, the average annual salary in the U.S. is $63,795 — nearly $10,000 less.

Let’s take a closer look at how pay in California varies by age, location, and profession.

Average Salary in California by Age in 2024

Average income by age in California tends to increase as you get older and gain more experience. For instance, workers age 24 and younger earn an average of $44,205 a year, according to data from the U.S. Census Bureau. Pay jumps up to an average of $90,138 a year for workers aged 25 to 44, and $98,785 a year for those age 45 to 64. Employees who are 65 and older earn an average of $60,832 a year.

These numbers make sense, as many people reach their peak earning years in their late 40s to late 50s. And after turning 65, many Americans choose to either retire, work fewer hours, or switch to a less-demanding job. No matter where you are in your professional journey, a money tracker can help you monitor your spending and saving.

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Recommended: Average U.S. Salary by State

Average Salary in California by City in 2024

Income varies from state to state and even city by city. A budget planner app is one way to stay on top of your finances and make progress toward your financial goals. Knowing which areas tend to pay more can help, too. Just keep in mind those same places may also have a higher cost of living.

Here are the 10 cities in California with the highest average salaries, according to ZipRecruiter.

City

Average Salary

East San Gabriel $219,808
Foster City $103,522
Sunnyvale $103,006
California Pines $102,542
Santa Clara $99,308
Mountain View $98,739
Palo Alto $96,828
San Francisco $94,878
Menlo Park $93,629
Cupertino $93,212

Average Salary in California by County

Wages in California can change by county. Let’s see what an average salary is in 10 different counties in California, based on 2022 data from the BLS.

County

Average Salary

Alameda County $93,132
Los Angeles County $85,124
Contra Costa County $82,680
San Diego County $79,612
Orange County $77,428
Sacramento County $76,180
Santa Cruz County $64,480
San Bernardino County $59,748
Riverside County $57,096
Fresno County $56,628

Examples of the Highest-Paying Jobs in California

Depending on your line of work and your living expenses, you may find you can earn a comfortable salary in California. According to Zippia.com, the top 10 highest-paying jobs in California pay on average between $199,736 and over $235,100 per year.

Some of the most lucrative positions in the state are in health care, including hospital physician, primary care pediatrician, orthodontist, psychiatrist, and medical director.

Recommended: What Is a Six-Figure Salary?

The Takeaway

When it comes to earning potential, you may find you can make more in California than you would in some other states. A typical worker in the Golden State makes an average of $73,220 a year, which is nearly $10,000 more than the national average salary. But income can change based on such factors as your age and level of experience, where you live, and the type of work you do.

Remember that salary is just one piece of your overall financial situation. To get a more complete picture of your overall financial well-being, it helps to calculate your net worth.

Take control of your finances with SoFi. With our financial insights and credit score monitoring tools, you can view all of your accounts in one convenient dashboard. From there, you can see your various balances, spending breakdowns, and credit score. Plus you can easily set up budgets and discover valuable financial insights — all at no cost.

See exactly how your money comes and goes at a glance.

FAQ

What is a good average salary in California?

A “good” salary in California depends on several factors, including where you live and whether you’re supporting other people. For example, to live comfortably in any major city, including those in California, a single adult needs to earn $96,500 or more a year. Meanwhile, a family of four should earn at least $235,000 a year, according to SmartAsset.

What is the average gross salary in California?

The average yearly salary in California is $73,220. This is nearly $10,000 higher than the average salary for the entire country, which is $63,795.

What is the average income per person in California?

The average income per capita in California is $45,591, according to incomebyzipcode.com. This is based on the most recent 2022 Census data. The average income per person will be lower than the average income because per capita income accounts for every person, even ones who are not working full time.

What is a livable wage in California?

In order to earn a livable wage in California, a single adult will need to make at least $56,825 a year, according to MIT’s Living Wage Calculator. The livable wage for a family of four with two working adults and two children is $138,357. A livable wage is the income needed to cover necessities, including food, housing, taxes, transportation, childcare, and healthcare.


Photo credit: iStock/milan2099

SoFi Relay offers users the ability to connect both SoFi accounts and external accounts using Plaid, Inc.’s service. When you use the service to connect an account, you authorize SoFi to obtain account information from any external accounts as set forth in SoFi’s Terms of Use. Based on your consent SoFi will also automatically provide some financial data received from the credit bureau for your visibility, without the need of you connecting additional accounts. SoFi assumes no responsibility for the timeliness, accuracy, deletion, non-delivery or failure to store any user data, loss of user data, communications, or personalization settings. You shall confirm the accuracy of Plaid data through sources independent of SoFi. The credit score is a VantageScore® based on TransUnion® (the “Processing Agent”) data.

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Third-Party Brand Mentions: No brands, products, or companies mentioned are affiliated with SoFi, nor do they endorse or sponsor this article. Third-party trademarks referenced herein are property of their respective owners.

Non affiliation: SoFi isn’t affiliated with any of the companies highlighted in this article.

Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.

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Is 75K a Good Salary for a Single Person in 2024?

Have you just received a salary offer and now wonder, “Is $75K a good salary for a single person?”

In many cases, that salary can offer a comfortable lifestyle and plenty of opportunities to save. But if you live in an expensive area or have a lot of debt, you may find that living on $75,000 a year requires more careful planning and budgeting.

Let’s take a closer look.

Is $75K a Year a Good Salary?

If you make $75,000 a year, you’re earning more than half of all workers in the U.S. And in fact, many people would probably consider the salary as good pay.

After all, a $75,000 salary works out to around $6,250 per month, $1,442.31 per week, or $36.06 an hour. This may easily cover your expenses — depending on your situation. If you live in a high-cost area, you may find that you’d be more comfortable earning more.

Need help monitoring where your money is going each month? Online tools like a money tracker can help.

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Median Household Income in the US by State

When we talk about median household income, we’re referring to an income level that half of households earn more than and half earn less. As of 2022 — the most recent data available from the U.S. Census Bureau — the median annual salary in the U.S. is $74,580. Individuals may make more or less depending on where they live, their age, the type of work they do, and other factors. Here’s a look at the median household annual income in every state:

State Median Household Income
Alabama $59,910
Alaska $89,740
Arizona $73,450
Arkansas $53,980
California $85,300
Colorado $89,930
Connecticut $90,730
Delaware $80,750
Florida $65,370
Georgia $67,730
Hawaii $91,010
Idaho $72,580
Illinois $78,020
Indiana $70,030
Iowa $76,320
Kansas $73,040
Kentucky $55,880
Louisiana $58,330
Maine $75,160
Maryland $108,200
Massachusetts $93,550
Michigan $68,990
Minnesota $90,390
Mississippi $48,610
Missouri $71,520
Montana $72,980
Nebraska $78,360
Nevada $72,330
New Hampshire $84,970
New Jersey $92,340
New Mexico $56,420
New York $75,910
North Carolina $65,070
North Dakota $78,720
Ohio $67,520
Oklahoma $63,440
Oregon $86,780
Pennsylvania $72,210
Rhode Island $80,650
South Carolina $61,770
South Dakota $67,180
Tennessee $65,380
Texas $74,640
Utah $95,800
Vermont $72,190
Virginia $85,170
Washington $89,430
West Virginia $52,460
Wisconsin $73,330
Wyoming $73,090

Related: Average US Salary by State

Average Cost of Living in the US by State in 2024

The cost of living is the amount of money needed to cover basic living expenses, such as housing, food, taxes, and health care. Here’s what you need to know about the average cost of living in the U.S. by state:

State Average Cost of Living
Alabama $39,657
Alaska $54,331
Arizona $44,875
Arkansas $39,044
California $53,082
Colorado $53,374
Connecticut $55,803
Delaware $51,113
Florida $50,689
Georgia $43,482
Hawaii $49,155
Idaho $39,739
Illinois $49,558
Indiana $42,697
Iowa $41,758
Kansas $43,147
Kentucky $40,816
Louisiana $42,294
Maine $50,559
Maryland $48,650
Massachusetts $58,532
Michigan $45,591
Minnesota $48,615
Mississippi $36,445
Missouri $44,990
Montana $47,887
Nebraska $46,190
Nevada $44,831
New Hampshire $56,727
New Jersey $54,700
New Mexico $40,028
New York $53,255
North Carolina $43,959
North Dakota $48,182
Ohio $44,089
Oklahoma $38,650
Oregon $47,779
Pennsylvania $49,040
Rhode Island $46,909
South Carolina $43,305
South Dakota $47,740
Tennessee $42,469
Texas $45,114
Utah $42,653
Vermont $50,761
Virginia $48,249
Washington n/a
West Virginia $41,153
Wisconsin $45,165
Wyoming $47,832

Source: Bureau of Economic Analysis

Can You Live on $75K a Year?

While there’s an average pay in the U.S., there’s no one-size-fits-all salary needed for a single person to live comfortably. As the charts above show, $75,000 can go further in some areas than others. Regardless of what you make, it helps to understand how much money you’re taking home — and how much you’re spending — each month. Creating a budget and tracking all of your expenses can make it easier to keep tabs on your finances.

How Can You Budget for a $75K Salary?

There is no shortage of options when it comes to creating a budget. One of the most popular methods is the 50/30/20 budget. Essentially, this approach involves allocating:

•   50% of your after-tax dollars to necessities, including groceries, housing, utilities, transportation, insurance, child care expenses, minimum debt payments, and more.

•   30% to “wants,” such as going out to eat, gifts, travel, and entertainment.

•   20% on savings and additional debt payments (beyond the minimum payments).

Prefer something more straightforward? Consider a line-item budget, where you keep track of monthly expenditures so they don’t exceed spending targets. Another option: using an online budget planner to keep finances organized.

How Can You Maximize a $75K Salary?

Budgeting, putting every dollar you can into savings, and paying off debt can all help you get the most out of every paycheck. But those aren’t the only ways to maximize a $75,000 salary.

One strategy is to enroll in your company’s 401(k) plan. Some employers even offer matching contributions, meaning they’ll mirror your contribution to your retirement, often up to a certain percentage.

Another avenue to explore? Setting up autopay for recurring bills, which helps prevent missed payments and late fees. While you’re at it, you may also want to automate your savings so you don’t have to remember to move money between your accounts on payday.

What Kind of Quality of Life Can You Have With a $75K Salary?

Can you have a good quality of life with an annual salary of $75,000? For many people, the answer is yes. With that kind of income, you may find it easier to make ends meet and make progress toward your financial goals. But keep in mind that “quality of life” is subjective, and the amount needed to live comfortably can vary from person to person.

Recommended: 25 Highest-Paying Jobs in the U.S.

Is $75,000 a Year Considered Rich?

It depends on who you ask. A 2023 Bankrate survey showed that Americans do not feel rich with a salary of $75,000. Rather, respondents said they’d need to earn an average of $233,000 per year to feel financially secure and $483,000 per year to feel rich.

That said, a $75,000 salary can feel like a fortune to one person but not to the next. Whether you feel financially secure with that salary may also depend on your living expenses, whether you live within or below your means, and other factors.

Is $75K a Year Considered Middle Class?

There’s no single definition of “middle class.” According to the Pew Research Center, middle class households have an income that’s between two-thirds and twice the U.S. median household income of $70,784. (A $75,000 salary falls easily within this range.)

A 2023 Washington Post poll reported that Americans consider a $75,000 to $100,000 salary range as middle class. Respondents said being middle class involved such things as:

•   Having a secure job

•   Having health insurance

•   Ability to save money for the future

•   Affording an emergency $1,000 bill without incurring debt

•   Ability to pay all bills on time

•   Ability to retire comfortably

Recommended: What Is a Six-Figure Salary?

Examples of Jobs That Pay $75,000 a Year

There are plenty of jobs that pay $75,000 per year, and some don’t require a degree. Let’s take a look at examples of positions that typically pay $75,000 or more.

•   Network administrator: Network administrators manage technical systems and networks.

•   Broker: Brokers mediate sales processes, particularly in real estate.

•   Quality assurance manager: Quality assurance managers establish quality standards, resolve concerns, and identify system and procedural needs.

•   Junior software engineer: A junior software engineer assists in developing and deploying computer software.

•   Dental hygienist: Dental hygienists perform cleanings, inspect teeth and gums, and educate patients on oral health.

•   Radiation therapist: Radiation therapists run machinery, perform X-rays, counsel patients, and more.

•   Clinical nurse: Clinical nurses work with patients and medications, and manage medical records.

The Takeaway

Is $75,000 a year a good salary for an individual in 2024? How about as an entry-level salary? In general, yes. A $75k salary is more than what half of U.S. workers earn, and depending on where you live and your expenses, may be more than enough to live comfortably.

Take control of your finances with SoFi. With our financial insights and credit score monitoring tools, you can view all of your accounts in one convenient dashboard. From there, you can see your various balances, spending breakdowns, and credit score. Plus you can easily set up budgets and discover valuable financial insights — all at no cost.

See exactly how your money comes and goes at a glance.

FAQ

Can I live comfortably making $75k a year?

Depending on your expenses, you should be able to comfortably make a $75,000 salary work in many areas of the country.

What can I afford with a $75k salary?

Many lenders use the 28/36 rule to help borrowers understand how much to use to repay a mortgage and other debts. Experts suggest spending no more than 28% of your income on housing expenses and no more than 36% on total debt payments. Consider using this rule as you make decisions about how large of a house to purchase or how much debt you’re willing to take on.

How much is $75k a year hourly?

A salary of $75,000 works out to $36.06 hourly.

How much is $75k a year monthly?

A salary of $75,000 is $6,250 per month.

How much is $75k a year daily?

A salary of $75,000 works out to $288.46 daily.


Photo credit: iStock/fizkes

SoFi Relay offers users the ability to connect both SoFi accounts and external accounts using Plaid, Inc.’s service. When you use the service to connect an account, you authorize SoFi to obtain account information from any external accounts as set forth in SoFi’s Terms of Use. Based on your consent SoFi will also automatically provide some financial data received from the credit bureau for your visibility, without the need of you connecting additional accounts. SoFi assumes no responsibility for the timeliness, accuracy, deletion, non-delivery or failure to store any user data, loss of user data, communications, or personalization settings. You shall confirm the accuracy of Plaid data through sources independent of SoFi. The credit score is a VantageScore® based on TransUnion® (the “Processing Agent”) data.

*Terms and conditions apply. This offer is only available to new SoFi users without existing SoFi accounts. It is non-transferable. One offer per person. To receive the rewards points offer, you must successfully complete setting up Credit Score Monitoring. Rewards points may only be redeemed towards active SoFi accounts, such as your SoFi Checking or Savings account, subject to program terms that may be found here: SoFi Member Rewards Terms and Conditions. SoFi reserves the right to modify or discontinue this offer at any time without notice.

Non affiliation: SoFi isn’t affiliated with any of the companies highlighted in this article.

Third-Party Brand Mentions: No brands, products, or companies mentioned are affiliated with SoFi, nor do they endorse or sponsor this article. Third-party trademarks referenced herein are property of their respective owners.

Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.

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Is $40,000 a Good Salary for a Single Person?

Is $40,000 a year considered a “good” salary for an individual? The answer depends on a number of factors, including your lifestyle, location, and expenses. A single person living in a smaller town may be able to live more comfortably on $40k a year than, say, a family that calls a pricey city home.

External forces also play a role. For instance, inflation continues to steadily rise, and that can impact whether a single person is able to get by on their income.

Let’s put a $40,000 annual salary into perspective.

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Is $40K a Good Salary?

Earning more than the average worker is one way to determine whether a salary is “good.” With that in mind, how does a $40,000 salary stack up? As of 2024, it falls below the average annual salary in the U.S., which, according to the Bureau of Labor Statistics (BLS), is $59,228.

But keep in mind financial needs differ from person to person. Earning $40,000 a year may be considered a good entry-level salary and could be more than enough for someone with low monthly expenses. Adding another income to the mix also makes a difference. For example, if your spouse or partner also earns $40,000, your household income would be $80,000. That’s higher than the national average household income of $74,755.

No matter what your income is, it’s a good idea to keep tabs on your spending and saving. Tools like a money tracker can help make the job easier and provide valuable insights on your finances.

Recommended: U.S. Average Income by Age

Median Income in the U.S. by State in 2024

The median income of a state can provide a snapshot into what it costs to live and work there, as the BLS data in the chart below shows. Interested in a more lucrative career? You may want to look into the highest-paying jobs by state.

State

Median Annual Salary

Alabama $41,350
Alaska $56,140
Arizona $47,680
Arkansas $39,060
California $54,030
Colorado $54,050
Connecticut $56,130
Delaware $49,280
Florida $45,070
Georgia $45,480
Hawaii $50,510
Idaho $44,240
Illinois $48,730
Indiana $45,470
Iowa $46,460
Kansas $45,250
Kentucky $43,730
Louisiana $41,320
Maine $47,590
Maryland $55,810
Massachusetts $60,690
Michigan $46,940
Minnesota $50,880
Mississippi $37,500
Missouri $45,080
Montana $45,690
Nebraska $46,440
Nevada $44,810
New Hampshire $49,980
New Jersey $54,860
New Mexico $43,620
New York $56,840
North Carolina $45,440
North Dakota $48,830
Ohio $46,690
Oklahoma $41,480
Oregon $50,010
Pennsylvania $47,430
Rhode Island $50,970
South Carolina $42,220
South Dakota $43,680
Tennessee $43,820
Texas $45,970
Utah $47,020
Vermont $49,630
Virginia $49,920
Washington $59,920
West Virginia $39,770
Wisconsin $47,590
Wyoming $47,250


Source: BLS

Average Cost of Living in the U.S. by State in 2024

Generally speaking, half of your salary probably goes toward necessities like food, housing, healthcare, and taxes. If you want to see your money go farther, you may need to put down roots in an area with a lower cost of living. Let’s take a look at the average cost of living in each state.

State

Average Cost of Living

Alabama $33,654
Alaska $48,670
Arizona $39,856
Arkansas $32,979
California $53,171
Colorado $45,931
Connecticut $46,912
Delaware $44,389
Florida $40,512
Georgia $38,747
Hawaii $55,491
Idaho $37,658
Illinois $41,395
Indiana $36,207
Iowa $35,871
Kansas $35,185
Kentucky $35,508
Louisiana $35,576
Maine $39,899
Maryland $48,235
Massachusetts $53,860
Michigan $37,111
Minnesota $41,498
Mississippi $32,336
Missouri $35,338
Montana $37,328
Nebraska $37,519
Nevada $41,630
New Hampshire $45,575
New Jersey $49,511
New Mexico $34,501
New York $49,623
North Carolina $36,702
North Dakota $35,707
Ohio $35,932
Oklahoma $33,966
Oregon $46,193
Pennsylvania $40,066
Rhode Island $44,481
South Carolina $34,826
South Dakota $36,864
Tennessee $34,742
Texas $37,582
Utah $40,586
Vermont $43,927
Virginia $43,067
Washington $47,231
West Virginia $34,861
Wisconsin $37,374
Wyoming $37,550


Source: Forbes

How to Live on $40,000 a Year

While an annual salary of $40,000 is below the national average, there are ways that you can make the income work for you. One way to approach your spending is to follow the 50/30/20 rule, which recommends earmarking 50% of your money for needs, 30% for wants, and 20% for savings.

But depending on your monthly expenses and lifestyle, you may need to make some sacrifices to live comfortably on $40,000 a year. Fortunately, there are plenty of ways to lower expenses. Some examples include meal planning, looking for free or cheap entertainment, and sharing your housing costs with a roommate.

How to Budget for a $40K Salary

Tracking where your money goes can go a long way toward helping you stretch a $40,000 salary. Online tools like a budget planner app provide a high-level overview of your financial habits so you can identify areas where you can cut back, if needed.

While there’s no one-size-fits-all approach to budgeting, there are some things you’ll want to do at the outset. A good place to start? Setting your short- and long-term financial goals. Next, calculate how much money you’re bringing in each month — and where it’s going. (Reviewing recent financial statements can be useful at this stage.)

Once you have a good understanding of your financial picture, select a budgeting method — and then follow it. Remember, a budget isn’t written in stone, so plan on reviewing and adjusting yours regularly to ensure it still fits you.

How to Maximize a $40K Salary

If you’re making $40,000 a year, one question you may have is how to get the most out of every dollar you earn. There are different approaches to explore. A common one is to try living below your means, which is getting by on less money than you earn each month. Whatever is left over can be put in savings or invested.

Another strategy is to sock away as much as possible for your retirement savings. Find out if your employer offers a 401(k) matching program (many do), and consider contributing enough to get the match.

You may also want to explore ways to lower your tax bill, such as making charitable contributions, contributing to an HSA, or taking advantage of certain credits. A tax professional can help you decide which option makes sense for you.

Can You Have a Good Quality of Life on a $40,000 a Year Salary?

Recent research suggests there’s a link between income and happiness. But that doesn’t mean an individual earning $40,000 a year can’t have a good quality of life. In fact, a single person may find that such a salary can indeed provide a comfortable life. Affordable housing, reasonable living expenses, a low debt-to-income ratio, and a solid savings plan can all help lower financial stress and allow you to focus on the people and activities that matter to you.

Is $40,000 a Year Considered Rich?

A $40,000 annual salary may not be most people’s definition of rich. But there are situations where that can feel like a substantial sum.

For example, a young adult living at home might be able to make $40,000 go very far, so long as she doesn’t need to reimburse her family for things like housing, health insurance, food, or other major living expenses. In that scenario, earning $40,000 would be more than enough to cover meals out, occasional vacations, and maybe even a few luxury goods.

Is $40K a Year Considered Middle Class?

There are different ways to define “middle class”; income and net worth are two of them. According to Census Bureau data, a middle-class household in the U.S. makes between $58,201 and $94,000 a year. A $40,000 salary is classified as lower-middle class, which is defined as households that earn between $30,001 and $58,020 a year.

The numbers change when you consider class through the lens of net worth. Census Bureau data defines “middle class” as households with a net worth of $145,000. Curious about how much you’re “worth”? A net worth calculator by age table can show you how you compare to your peers.

Recommended: How to Calculate Your Net Worth and Wealth: The Ultimate Guide

Examples of Jobs that Make $40,000 a Year

Looking to make a career move? There are plenty of jobs — including ones for introverts — that pay around $40,000 a year. Here are 10 to consider, per Indeed.com:

•   Kindergarten teacher

•   Reporter

•   Junior copywriter

•   Firefighter

•   Events manager

•   Admissions counselor

•   Loan processor

•   Customer service representative

•   Project coordinator

•   Property manager

The Takeaway

Is $40K a good salary? Though not exactly a six-figure salary, earning $40,000 a year may provide a single person with enough to live, depending on their location, expenses, and lifestyle. It may also be a reasonable salary for young adults at the start of their careers. By carefully budgeting your income, you can stretch $40,000 a year farther than you might have thought.

Take control of your finances with SoFi. With our financial insights and credit score monitoring tools, you can view all of your accounts in one convenient dashboard. From there, you can see your various balances, spending breakdowns, and credit score. Plus you can easily set up budgets and discover valuable financial insights — all at no cost.

SoFi helps you stay on top of your finances.

FAQ

Can I live comfortably making $40K a year?

It’s possible for a single person to make it on a $40,000 a year salary. Having an affordable place to live, reasonable monthly expenses, and a low debt-to-income ratio can help create a more comfortable life.

What can I afford with a $40K salary?

The amount of disposable income you have each month depends largely on your cost of living. You may find a $40,000 annual salary goes farther in an affordable area than it would in a pricey location.

How much is $40K a year hourly?

A $40,000 annual salary works out to an hourly rate of $19.23. This is higher than the federal minimum wage of $7.25 per hour.

How much is $40K a year monthly?

If you earn $40,000 a year, your monthly pay comes out to $3,333.

How much is $40K a year daily?

A $40K annual salary comes out to $153.85 per day, assuming you work 40 hours per week.


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SoFi Relay offers users the ability to connect both SoFi accounts and external accounts using Plaid, Inc.’s service. When you use the service to connect an account, you authorize SoFi to obtain account information from any external accounts as set forth in SoFi’s Terms of Use. Based on your consent SoFi will also automatically provide some financial data received from the credit bureau for your visibility, without the need of you connecting additional accounts. SoFi assumes no responsibility for the timeliness, accuracy, deletion, non-delivery or failure to store any user data, loss of user data, communications, or personalization settings. You shall confirm the accuracy of Plaid data through sources independent of SoFi. The credit score is a VantageScore® based on TransUnion® (the “Processing Agent”) data.

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Tax Information: This article provides general background information only and is not intended to serve as legal or tax advice or as a substitute for legal counsel. You should consult your own attorney and/or tax advisor if you have a question requiring legal or tax advice.

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Guide to Meme Stock Investing in 2021

What Are Meme Stocks? Guide to Meme Stock Investing

Shares of GameStop, as well as other similarly meme-driven stocks such as AMC, Koss BlackBerry, and Koss Corp., spiked in mid-May after the reappearance of “Roaring Kitty” on social media.

A post on the X platform by Keith Gill (known as Roaring Kitty) of a popular gaming meme signifying “things are getting serious” is believed to have reignited the meme stock phenomenon that had boosted GameStop shares more than 1,000% back in 2021. At the time, online investors rallied together to create a massive short squeeze that befuddled traditional investors and made headlines across the globe.

Meme stocks are stocks that go viral on social media platforms and quickly increase in price. Meme stocks have gotten a lot of attention in recent years, especially since the pandemic.

What is a meme stock exactly? Read on to find out more about meme stock investing.

Key Points

•   Meme stocks are shares of companies that gain popularity through social media, leading to viral status and rapid price increases.

•   These stocks are heavily influenced by retail investors’ sentiments rather than the company’s fundamental value.

•   The volatility of meme stocks is high, making them a risky investment choice.

•   Trading in meme stocks surged during the pandemic, with platforms like Reddit driving significant price swings.

•   Meme stock movements can lead to substantial market impacts, including short squeezes that can negatively impact institutional investors.

What Is a Meme Stock?

Meme stocks are company stocks that have gone viral due to popularity among retail investors on social-media platforms.

In a traditional buy-and-hold strategy, investors seek stocks whose shares appear undervalued relative to the company’s fundamental worth or growth potential. In contrast, prices of meme stocks are closely tied to sentiment and chatter among day traders on the Internet, rather than the value of the underlying business. Meme stocks can be extremely volatile and risky.

Common Meme Stock Terminology

Meme stocks have a specific terminology that those who invest in them use. These are a few of the common terms:

Apes: These are members of the meme stock community

Diamond hands: This refers to hanging onto a stock, even if it suffers losses, because the investor thinks the price will go back up.

Hold the line: This is about standing your ground with meme stocks and holding onto them, despite volatility.

Tendies: Profits made in meme stock. The word is a play on chicken tenders.

To the moon: The belief that the stock will rise sky high.


💡 Quick Tip: Look for an online brokerage with low trading commissions as well as no account minimum. Higher fees can cut into investment returns over time.

Get up to $1,000 in stock when you fund a new Active Invest account.*

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Background on Meme Stocks

In the past, before the pandemic, when it came to institutional investors vs. retail ones, the former were thought to hold clout in markets. After all, the top 10 largest institutional investors at that time made up 43% of the average public company’s ownership, according to data from the Organisation for Economic Cooperation and Development.

But in 2021, small investors showed they could be a force to be reckoned with, coordinating trades on Internet platforms like Reddit, Twitter, YouTube, or Discord to fuel big price swings. These investors also helped drive moves in different types of cryptocurrencies as well as SPACs, or special purpose acquisition companies.

In January 2021, Investors on the Reddit forum “r/wallstreetbets” banded together and triggered a short squeeze in GameStop Corp., a popular short among hedge funds. When an investor or trader is shorting a stock, it means they’re wagering that the price of the shares will fall. A short squeeze refers to rapid price gains in a stock, as traders exit their bearish positions at a loss en masse.

Retail investors succeeded in triggering a short squeeze and losses for hedge funds, who then turned to trying to monitor social-media forums in order to spot the next meme stock.

However, controversy ensued when some brokerage firms halted trading in some meme stocks, citing an inability to post collateral at clearinghouses. Such moves led to angry retail investors and day traders and congressional hearings that looked into brokerage practices such as payment for order flow.

Recommended: A Guide to Wallstreetbets Terminology

How Does a Stock Become a Meme?

A stock becomes a meme when it goes viral. It may become popular on online platforms like Reddit, Twitter, and YouTube. A meme stock can gain a following in discussion groups in these platforms, and the online communities can fuel price swings in the stock.

Examples of Meme Stocks

The first major meme stock example was GameStop Corp., as mentioned above. Investors on the Reddit forum “r/wallstreetbets” banded together. They triggered a short squeeze, which drove up the price of the stock. In January 2021, GameStop stock went as high as $120.75 at one point.

May 2024 saw a surge of interest in the stock once again, when Roaring Kitty (a key figure in the original short squeeze) returned to social media after a three year absence.

Other meme stocks have included AMC Entertainment Holdings, Inc., a movie theater chain; Blackberry Limited, the smartphone maker; and Bed, Bath and Beyond, Inc.

Pros and Cons of Trading Meme Stocks

Benefits of Trading Meme Stocks

1.    Rise of Retail Trader: Retail investors have shown they need to be taken more seriously by the rest of the market.

2.    Younger Investors: Given the hyper-online ways in which meme stocks come about, younger investors have learned more about investing and trading through these social-media fads. Still, it’s unclear whether meme stocks will help engender healthy long-term financial planning habits for beginner investors in their 20s.

Risks of Trading Meme Stocks

1.    Lack of Fundamentals: Meme stocks tend to go viral not because of the performance or potential of the underlying business, but because of the sometimes irrational enthusiasm of retail investors and day traders. That puts meme-stock investors at greater risk of downward share performance, if the fundamentals of the business disappoint when the economy or markets dip.

2.    High Volatility: Studies have shown that passive, diversified investments tend to outperform active trading over the long term. The volatility of meme stocks means that investors are at greater risk of locking in losses or seeing their portfolios underperform in the near term. Take for instance, when trading was halted on GameStop, investors potentially couldn’t execute sell orders.

3.    Potential Stock Dilution: In some cases, meme-stock companies have tried to take advantage of higher valuations by issuing new shares. In such examples, it’s important that investors understand stock dilution, which occurs when the number of outstanding shares increases and every shareholder ends up owning a less significant piece.


💡 Quick Tip: When you’re actively investing in stocks, it’s important to ask what types of fees you might have to pay. For example, brokers may charge a flat fee for trading stocks, or require some commission for every trade. Taking the time to manage investment costs can be beneficial over the long term.

How to Trade Meme Stocks

Single-name stocks are also not the only ways investors can get exposure to meme stocks. Options trading in meme stocks tend to be liquid, often allowing investors to buy and sell calls and puts easily.

If an investor doesn’t want to research or follow specific meme stocks, another way to get exposure to the phenomenon is by buying an exchange-traded fund (ETF) that holds companies popular on brokerage platforms.

In addition, here are some precautions that investors can take when trading meme stocks:

1.    Diversify Your Portfolio: Rather than just holding meme stocks in their portfolios, investors may benefit from also getting exposure to more broad-based ETFs, blue-chip stocks, or dividend-paying companies. Such stocks tend to post more muted price moves, which may help offset the volatility of meme stocks.

2.    Set Stop-Loss Orders: Investors can pre-set orders so that a meme stock automatically gets sold if it hits a certain price. A stop-loss order can be used to lock-in profits, so if the shares rise, or to limit losses, if the stock’s price falls.

The Takeaway

In 2021 during Covid-19, the proliferation of zero-commission brokerage accounts and stay-at-home orders led to an individual-investor surge.

Sometimes, individual traders target companies with high short interest to turn into meme stocks. Certain meme stocks like GameStop and AMC capture news headlines by posting rapid, colossal gains, but once the trading frenzy subsides, many meme stocks also plummet. Investors may want to consider other, less risky investments for their portfolio.

Ready to invest in your goals? It’s easy to get started when you open an investment account with SoFi Invest. You can invest in stocks, exchange-traded funds (ETFs), mutual funds, alternative funds, and more. SoFi doesn’t charge commissions, but other fees apply (full fee disclosure here).


Invest with as little as $5 with a SoFi Active Investing account.

FAQ

What is a meme stock rally?

A meme stock rally is when a meme stock that became popular through social media skyrockets in price.

What is a meme stock ETF?

Meme stock ETFs are exchange-traded funds based around meme stocks. ETF meme holdings are made up of primarily meme stocks.

What investment strategy should you use for meme stocks?

Investing in meme stocks can be extremely risky. If you do decide to invest in them, you may benefit from also having other assets, such as ETFs or blue-chip stocks, in your portfolio to help diversify it. That may help offset the volatility of meme stocks.


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Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.

Disclaimer: The projections or other information regarding the likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results, and are not guarantees of future results.
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Shares of ETFs must be bought and sold at market price, which can vary significantly from the Fund’s net asset value (NAV). Investment returns are subject to market volatility and shares may be worth more or less their original value when redeemed. The diversification of an ETF will not protect against loss. An ETF may not achieve its stated investment objective. Rebalancing and other activities within the fund may be subject to tax consequences.

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How to Read a Profit & Loss (P&L) Statement

As its name indicates, a profit and loss statement (P&L) shows a company’s profits and losses — i.e. revenue vs. expenses and other costs — over a certain period of time, like a quarter or year.

A profit and loss statement is also called an “income statement,” is one of a business’s most important accounting tools, as it provides important insights into operations, and the company’s ability to generate income and manage losses — with an eye toward profitability.

Investors can also use the P&L to assess certain aspects of company performance and compare it to other companies in the same industry.

What Is a Profit and Loss Statement?

A profit and loss report shows how much revenue a company earned over a specific period, and then subtracts how much money was spent, which results in a net profit (or loss). It’s the final line in the calculation, commonly known as the bottom line.

While a profit and loss statement provides contextual insight into a company’s financials, these figures only tell us what has happened in the past, and not what will happen in the future. Given that, this information alone is not able to determine whether a company is a “good” investment, but it’s one of the many pieces of information needed to value a stock.

Other Key Documents

In addition to filing a P&L report, companies will also file a balance sheet, cash flow statement, and statement of shareholders’ equity. Filings are made quarterly (called 10-Q filings) and annually (10-K filings) with the Securities and Exchange Commission (SEC), and are publicly available. Investors can find this information by searching for the company within the SEC’s EDGAR database.

Although having a basic overview of how to read a profit and loss statement can be helpful, it’s important to bear in mind that different companies and industries may include breakout different line items in their P&L report.

Generally speaking, it’s useful to think of each of the accounting statements as individual pieces in an overall puzzle. For example, you might compare a company’s P&L to its balance sheet, which is a snapshot of a company’s assets and liabilities for a specific date.

The balance sheet alone won’t indicate whether the company is operating at a profit, and a profit and loss statement may not provide an accurate picture into a company’s indebtedness. But together, both statements provide important context for further analysis.

💡 Quick Tip: Before opening any investment account, consider what level of risk you are comfortable with. If you’re not sure, start with more conservative investments, and then adjust your portfolio as you learn more.

What Is a P&L Statement Used For?

Profit and loss statements are a particularly useful tool for looking into the operations of a company and identifying important trends in that business, often providing insights into where (and maybe why) a company is making or losing money. For example:

•   Where is most of the revenue being spent?

•   Are there expenses that could be trimmed?

•   Are gross sales covering the cost of production?

The P&L report is also useful when used to compare two or more time periods, or when comparing companies within the same industry.

An Aid to Analysis

As with almost any accounting report, the P&L can spark important questions. What changed from last year (or last quarter)? What has improved? What has not? In particular, has the company been able to decrease expenses or increase revenue in order to secure more profit?

Most important, the P&L report may provide additional clues as to the financial inner workings of the company. It can help identify problem areas as well as growth opportunities.

For example: Perhaps a company is profitable in one period but not the next, because of an increase in research and development (R&D) costs. This is valuable information, as it may indicate a crucial investment for a new product — which can lead to an evaluation of this investment and a more sophisticated analysis.

Is this a wise use of capital, and will it pay off in terms of a new product’s success? Could the money be better spent elsewhere, or is there a more efficient way to develop the new product line?

How to Read a P&L

When learning how to read a profit and loss statement, investors should know that they generally follow a similar format.

Each begins, at the top of the page, with total revenue. This is how much money a company earned through sales. Next, costs and expenses are subtracted. Finally, at the bottom of the page, is the company’s bottom line: profit or loss.

Although a company’s “top line” revenue is a compelling figure, a company’s bottom line is typically a better indicator of whether it will be an enduring, successful business.

To illustrate the point, consider a simple example of two companies. The first company posted revenue of $10,000,000 last year, but incurred the same amount in expenses (– $10,000,000). They had high revenue, but earned no profit.

The second business earned $1,000,000, but incurred $700,000 in expenses — resulting in a $300,000 profit. The second company brought in less revenue, but was more profitable than the first.

Recommended: How to Buy Stocks: A Step-by-Step Guide

Understanding Each Section of the P&L

To really make sense of a P&L, you need to understand what each line item stands for and its relevance to the company’s overall operations.

Revenue (or sales)

To recap, one would find the total revenue at the top. This number is also called gross sales and it’s usually broken out by source. (A gross figure is one calculated before expenses are taken out.)

Net Revenue

On certain sales, a company may ultimately receive a modified amount. For example, items that are returned or are discounted must be accounted for. Therefore, the next line in the statement may include a figure that represents what a company actually expects to collect on overall sales, i.e. net revenue. (Net refers to a figure after the necessary deductions are made.) This is a more accurate picture of what incoming cash flow looks like.

Cost of Goods Sold (COGS)

Moving down the statement, direct costs or cost of goods sold usually comes next. This is what the company spent directly on the production of goods or services that were sold during that period. For example, if a company produces shoes, it would include money spent on supplies, labor, packaging, and shipping (but not rent, for example, as that’s not a direct cost).

Gross Profit

After COGS is subtracted from revenue, there may be a line titled gross profit or gross margin. This indicates the profit made on the goods sold before operating expenses.

Operating Expenses

Operating expenses include everything the company spent money on to stay in business: from IT to sales and marketing expenses to facilities costs and so on. These categories are often broken out into subcategories for specific expenses within each (for example, employee expenses might include payroll and benefits).

Total operating expenses are deducted from gross profit to get net operating income.

Net Operating Income

Net operating income, also known as EBITDA (earnings before interest, taxes, depreciation, and amortization are taken out), is a crucial part of the income statement. It reveals how much the company has after all the expenses are covered. If the number is positive, the company is able to cover the cost of doing business; if it’s negative, it means the company is operating at a loss. While that’s not uncommon, spending more than you earn is typically a red flag calling for some adjustments.

Interest Income and Expense

Interest income is money earned in interest-bearing bank accounts or other investment vehicles. Interest expense is the cost of borrowing money and paying a rate of interest on that debt. These numbers may or may not be combined into one figure.

Recommended: ETFs vs. Mutual Funds: Learning the Difference

Depreciation and Amortization

Depreciation is defined as the reduction in the value of an asset with the passage of time, due in particular to wear and tear (e.g. the depreciating value of computer systems or vehicles). Businesses are able to treat this depreciation as an expense.

Amortization is the distribution of a business expense over time (e.g. the ongoing cost of a certain software program over a few years).

Tax

Finally, any tax the company paid is also deducted. Typically, this is the last deduction before the final line in the statement: the net profit or the bottom line.

The bottom line represents the net profit or the net loss, and answers the question: During this accounting period, was this company able to turn a profit, or did they operate at a loss?

Note that profit is just one way to evaluate a company and its stock — and it’s not the same as cash on hand. To understand how much actual cash a company has in the bank, you have to read the cash-flow statement.

💡 Quick Tip: It’s smart to invest in a range of assets so that you’re not overly reliant on any one company or market to do well. For example, by investing in different sectors you can add diversification to your portfolio, which may help mitigate some risk factors over time.

Earnings Per Share

A profit and loss statement may also include an earnings per share (EPS) calculation. This is a representation of how much money each shareholder would receive if all net profit was paid out. EPS is calculated by dividing the total net profit by the number of shares a company has outstanding.

The EPS is a hypothetical calculation used by investors to assess the amount of profit created by a company. Do companies actually distribute total earnings? Not generally. Companies will typically keep some or all profits, and may make some payments to shareholders in the form of dividend payments. (The profit and loss statement may also include information on dividend payments.)

A large or a growing EPS is generally preferable but yet again, this metric alone is not sufficient in deciding whether a stock is a good investment. EPS should also be compared to the price of that stock. A company could boast a robust EPS, for example, but if the cost of the stock is relatively expensive, it might not be a good value.

For a deeper look into the correlation between earnings and price, investors can consider the price-to-earnings (P/E) ratio, which divides the price of a stock by the EPS.

The Takeaway

A profit and loss statement can give an investor a look at a company’s bottom line in terms of earnings — and also allows them to compare statements from companies in the same industry, as well as statements from the same company over different time periods. Learning how to read a profit and loss statement can be an important part of researching a company in which one might want to invest.

Ready to invest in your goals? It’s easy to get started when you open an investment account with SoFi Invest. You can invest in stocks, exchange-traded funds (ETFs), mutual funds, alternative funds, and more. SoFi doesn’t charge commissions, but other fees apply (full fee disclosure here).

Invest with as little as $5 with a SoFi Active Investing account.


SoFi Invest®

INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE

SoFi Invest encompasses two distinct companies, with various products and services offered to investors as described below: Individual customer accounts may be subject to the terms applicable to one or more of these platforms.
1) Automated Investing and advisory services are provided by SoFi Wealth LLC, an SEC-registered investment adviser (“SoFi Wealth“). Brokerage services are provided to SoFi Wealth LLC by SoFi Securities LLC.
2) Active Investing and brokerage services are provided by SoFi Securities LLC, Member FINRA (www.finra.org)/SIPC(www.sipc.org). Clearing and custody of all securities are provided by APEX Clearing Corporation.
For additional disclosures related to the SoFi Invest platforms described above please visit SoFi.com/legal.
Neither the Investment Advisor Representatives of SoFi Wealth, nor the Registered Representatives of SoFi Securities are compensated for the sale of any product or service sold through any SoFi Invest platform.


Investment Risk: Diversification can help reduce some investment risk. It cannot guarantee profit, or fully protect in a down market.

Tax Information: This article provides general background information only and is not intended to serve as legal or tax advice or as a substitute for legal counsel. You should consult your own attorney and/or tax advisor if you have a question requiring legal or tax advice.

Exchange Traded Funds (ETFs): Investors should carefully consider the information contained in the prospectus, which contains the Fund’s investment objectives, risks, charges, expenses, and other relevant information. You may obtain a prospectus from the Fund company’s website or by email customer service at https://sofi.app.link/investchat. Please read the prospectus carefully prior to investing.
Shares of ETFs must be bought and sold at market price, which can vary significantly from the Fund’s net asset value (NAV). Investment returns are subject to market volatility and shares may be worth more or less their original value when redeemed. The diversification of an ETF will not protect against loss. An ETF may not achieve its stated investment objective. Rebalancing and other activities within the fund may be subject to tax consequences.

Fund Fees
If you invest in Exchange Traded Funds (ETFs) through SoFi Invest (either by buying them yourself or via investing in SoFi Invest’s automated investments, formerly SoFi Wealth), these funds will have their own management fees. These fees are not paid directly by you, but rather by the fund itself. these fees do reduce the fund’s returns. Check out each fund’s prospectus for details. SoFi Invest does not receive sales commissions, 12b-1 fees, or other fees from ETFs for investing such funds on behalf of advisory clients, though if SoFi Invest creates its own funds, it could earn management fees there.
SoFi Invest may waive all, or part of any of these fees, permanently or for a period of time, at its sole discretion for any reason. Fees are subject to change at any time. The current fee schedule will always be available in your Account Documents section of SoFi Invest.


Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.

Disclaimer: The projections or other information regarding the likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results, and are not guarantees of future results.
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