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Credit cards are handy financial tools, thanks to the credit card issuers who offer, provide, and manage them. A credit card issuer is a type of financial institution that supplies credit cards to consumers.

Read on to learn more about how these businesses operate.

What Is a Credit Card Issuer?

Credit card issuers are financial institutions responsible for making credit cards, managing the application and approval process for credit cards, and keeping credit card accounts running smoothly. If you needed to check your credit card balance, pay your bill, or request a replacement credit card, you’d turn to your credit card issuer.

Recommended: Guide to Credit Card Purchase Protection

How Credit Card Issuers Work

The financial institutions that offer credit cards can be lending institutions, banks, credit unions, or fintech companies. The cardholder borrows money from the credit card issuer each time they make a purchase, and when they pay their credit card bill, they’re paying the credit card issuer back for some or all of the credit they have used. This makes credit card issuers integral to what a credit card is.

A credit card issuer is the one to determine an applicant’s credit card interest rate and limit, the type of cardholder benefits offered, and the fee structure for the credit card. Generally, credit card issuers aren’t the ones to process merchant transactions, but they do decide whether to approve or decline a charge.

When questions about their credit card arise, account holders can call the number on the back of their credit card to connect with their credit card issuer’s customer support line.

Why Are Credit Card Issuers Important?

Understanding why credit card issuers are so important can help consumers to better manage their relationship with their credit card issuer and choose the right credit card for their needs once they’re old enough to get a credit card.

The issuer is responsible for determining a credit card’s terms and features. All credit card issuers have different policies, customer support approaches, and types of rewards offerings. Before choosing a credit card, it’s helpful to carefully research not just how a credit card works but how the credit card issuer runs its operations, in terms of fees and rates you will be subject to.

Recommended: How Do Credit Cards Work?

Common Credit Card Issuer Fees

What the fees look like for a specific credit card will vary by credit card issuer, but the following credit card issuer fees are fairly common to come across.

Annual Fees

An annual fee is a charge that’s paid once a year for having the credit card. These fees can often range from $95 to $500 or more per year. Not all cards charge this fee, but those that do tend to come with more valuable perks and rewards.

Before signing up for a credit card with an annual fee, it’s important to crunch the numbers to see if the rewards that come with using the credit card (like cash back or travel points) will outweigh the cost of the fee. Even if you get a good APR for a credit card, a high annual fee could make the offer less sweet.

Late Payment Fees

Late payment fees apply when someone is past due on paying their bill. Usually, these fees go up each time a payment is missed. The late fee won’t ever cost more than the minimum payment due on the payment the cardholder missed, but these fees can still add up. The current average fee is $32, but it may soon be lowered to $8, pending legislation.

Balance Transfer Fees

When someone transfers their credit card balance from one card to another (usually to a balance transfer card with a lower interest rate), they can potentially owe a balance transfer fee. This fee can be either a percentage of the transferred amount or a fixed fee.

While consolidating debt through a balance transfer can make it easier to pay off credit card debt, make sure to take into consideration any fees involved.

Foreign Transaction Fees

Making purchases when traveling abroad can lead to paying a foreign transaction fee, which is usually around 1% to 3% of the purchase.

However, there are plenty of credit cards — especially travel rewards credit cards — that don’t charge foreign transaction fees. If someone travels internationally often, they could save a lot by choosing a credit card with no foreign transaction fees, which is worth considering when applying for a credit card.

Credit Card Issuer vs Credit Card Payment Networks

It’s easy to confuse credit card issuers and credit card payment networks. While a credit card issuer creates and manages credit cards, a credit card payment network is the one that processes transactions between credit card companies and merchants.

Here are the key differences between credit card issuers and credit card payment networks:

Differences Between Credit Card Issuers and Co-branded Partners

A co-branded partner is a merchant that works with a credit card issuer to create a co-branded credit card with their name on it. This is a common arrangement with store, airline, and hotel credit cards.

Here’s a breakdown of how credit card issuers and co-branded partners differ:

Finding the Credit Card Issuer Number

If someone looks closely at their credit card, they’ll be able to learn a lot about their credit card issuer, including what their credit card issuer number is and how to contact their issuer.

Credit Card Issuer Phone Number

It’s always possible to learn how to contact a credit card issuer by going to their website, but cardholders also can find their card issuer’s phone number on the back of their credit card or on their monthly statements.

Credit Card Issuer Identification Number

To find a credit card issuer number, all a cardholder has to do is look at the string of numbers on a credit card. The first six to eight digits on the card represent the Bank Identification Number (BIN), or the Issuer Identification Number (IIN). This number is what identifies the credit card issuer. The following digits on the card are what identify the cardholder.

Examples of Some Major Credit Card Issuers

There are many different credit card issuers, but these are some of the biggest ones in the U.S.:

•   American Express

•   Bank of America

•   Capital One

•   Chase

•   Citi

•   Discover

•   U.S. Bank

•   Wells Fargo

The Takeaway

When you’re choosing a credit card, looking at the credit card issuer matters. This is the financial institution that creates and manages credit cards, determines a card’s fees, interest rate, and rewards offerings, and also approves (or denies) credit card applicants. Knowing that you have a well regarded issuer with fair policies is an important step in securing a credit card that suits your needs.

Whether you're looking to build credit, apply for a new credit card, or save money with the cards you have, it's important to understand the options that are best for you. Learn more about credit cards by exploring this credit card guide.

FAQ

How do I know my credit card issuer?

If someone is unsure of who their credit card issuer is, they can look at the credit card number on their card. The first six to eight digits on a credit card — called either the Bank Identification Number (BIN) or the Issuer Identification Number (IIN) — identify the card issuer.

What is the difference between a credit card issuer and a credit card network?

Credit card networks, unlike credit card issuers, are the party that processes the credit card transaction directly with merchants. Credit card networks have digital infrastructure that allow them to facilitate transactions between merchants and card issuers in exchange for an interchange fee.

What do credit card issuers do?

Credit card issuers create, distribute, and manage credit cards. They decide what the interest rates and fees of a credit card are, who is approved for one and how much they can spend, and how the card’s rewards structure works.

About the author

Jacqueline DeMarco

Jacqueline DeMarco is a freelance writer who specializes in financial topics. Her first job out of college was in the financial industry, and it was there she gained a passion for helping others understand tricky financial topics. Read full bio.

Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.

Non affiliation: SoFi isn’t affiliated with any of the companies highlighted in this article.


Third-Party Brand Mentions: No brands, products, or companies mentioned are affiliated with SoFi, nor do they endorse or sponsor this article. Third-party trademarks referenced herein are property of their respective owners.

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The put to call ratio (PCR) is a mathematical indicator that investors use to determine market sentiment. The ratio reflects the volume of put options and call options placed on a particular security or market index. Analysts interpret this information into either a bullish (positive) or bearish (negative) near-term market outlook.

The idea is simple: The ratio of how many people are betting against the market, versus how many people are betting in favor of the market, should provide a gauge of the general mood investors are in.

A high put/call ratio is thought to be bearish because more investors are taking short positions, while a low put/call ratio is thought to be bullish as more investors are taking long positions. Investor Martin Zweig invented the put/call ratio and used it to forecast the 1987 stock market crash.

What Is Put Call Ratio?

The put/call ratio is a measurement of the number of puts versus the number of calls traded during a certain timeframe. It can apply to a specific security, a market index, or the broader market. The options trading ratio is expressed as a simple numerical value.

Definition and Significance

The higher the number, the more puts there are, which shows that investors are betting in favor of future price declines. The lower the number, the more calls there are on a security, indicating that investors are betting in favor of future price increases.

Analysts most often apply this metric to broad market indexes to get a feel for overall market sentiment in conjunction with other data points. For example, the Chicago Board Options Exchange (CBOE) put-to-call ratio is one of seven factors used to calculate the Fear & Greed Index by CNN Business.

Key Takeaways

The put/call ratio can also be applied to individual stocks by looking at the volume of puts and calls on a stock over a certain period.

Recommended: Buying Options vs Stocks: Trading Differences to Know

Calculating the Put-Call Ratio

The put/call ratio equals the total volume of puts for a given time period on a certain market index or security divided by the total volume of calls for the same time period on that same index or security. The CBOE put/call ratio is this calculation for all options traded on that exchange.

There can also be variations of this. For example, total put open interest could be divided by total call open interest. This would provide a ratio for the number of outstanding puts versus the number of outstanding calls. Another variation is a weighted put/call ratio, which calculates the dollar value of puts versus calls, rather than the number.

Looking at a put/call ratio chart can show you how that ratio, and thus the market sentiment, has changed over time.

Formula and Calculation Methods

The formula for the put/call ratio (PCR) is straightforward:

Put-Call Ratio = Volume of Put Options/Volume of Call Options

The ratio can also be calculated using open interest instead of volume. Open interest represents the total number of outstanding options contracts. For example, dividing the open interest for puts by the open interest for calls gives the PCR based on total market activity.

Suppose an investor is trying to assess the overall sentiment for a stock. The stock showed the following volume of puts and calls on a recent trading day:

Number of puts = 1,400
Number of calls = 1,800
The put/call ratio for this stock would be 1,400 / 1,800 = 0.77.

Index, Equity, or Total — What the Numbers Indicate

The put/call ratio can apply to different segments of the market, including individual equities, broad market indexes, or the total market.

•   Equity PCR focuses on the sentiment surrounding a specific stock. A higher equity PCR for a stock signals bearish sentiment, while a lower ratio indicates bullish sentiment.

•   Index PCR examines options activity on market-wide indexes, such as the S&P 500, providing insight into overall market sentiment.

•   Total PCR aggregates all options activity across equities and indexes, offering a broad perspective on market dynamics.

Each PCR value must be interpreted in the context of historical benchmarks and market conditions to provide actionable insights.

Interpreting the Put-Call Ratio

The PCR offers valuable insights into market sentiment, but its interpretation requires context and nuance. By analyzing the PCR alongside historical benchmarks and current market conditions, traders can gauge whether sentiment is overly optimistic, overly pessimistic, or balanced. This can help traders guide their strategies effectively.

How to Read the Ratio

A specific PCR value can broadly be defined as follows:

•   A PCR below 0.7 implies that investors are expecting upward price movement, as they’re buying more call options than put options.

•   A PCR of more than 0.7 implies that investors are expecting downward price movement, as they’re buying more put options than call options.

•   A PCR equal to 0.7 indicates investors expect a neutral trend, as purchases of both types of options are at the same level.

Contrarian Indicator — What the Numbers Mean

Although PCR has a specific, mathematical root, it is still open to interpretation, depending on your options trading strategy. Different investors might take the same value to mean different things.

Contrarian investors, for example, may believe that the market sentiment is wrong or unfounded. Their move is to act contrary to what others are doing. A contrarian investor might therefore perceive a high put/call ratio to be bullish because it suggests that most people believe prices will be heading downward soon.

Momentum investors believe in trying to capitalize on prevailing market trends. If the price of something is going up, it could be best to capitalize on that momentum by buying, based on these investors’ perspectives. A momentum investor could also believe the opposite, however, and that a high PCR should be seen as bearish because prices could be trending downward soon.

To take things a step further, a momentum investor might short a security with a high put/call ratio, hoping that since most investors appear to already be short, this will be the right move. On the other hand, a contrarian investor could do the opposite and establish a long position, based on the idea that what most people expect to happen is the opposite of what’s actually coming.

Using the Put/Call Ratio in Trading

The put/call ratio is a versatile tool in trading, offering insights into potential market reversals or confirming existing trends. Investors often use PCR values in conjunction with other technical indicators like moving averages, Bollinger Bands, and momentum oscillators.

One approach is to monitor extreme PCR values. A significantly high PCR might indicate oversold conditions, suggesting a potential reversal upward, while an extremely low PCR could suggest overbought conditions, pointing to a possible downward correction.

Trading Strategies Based on the Ratio

Traders can employ various strategies using the put/call ratio:

•   Trend Confirmation: Uses the PCR to confirm existing trends. For instance, if the ratio is low during a market uptrend, it may reinforce bullish sentiment.

•   Contrarian Trading: Identifies overbought or oversold market conditions by observing PCR extremes. Contrarians might go against prevailing sentiment by taking long positions when the PCR is unusually high.

Options Spread Strategies: Combines the PCR with spread strategies, such as straddles or strangles, to capitalize on expected volatility.


💡 Quick Tip: All investments come with some degree of risk — and some are riskier than others. Before investing online, decide on your investment goals and how much risk you want to take.

Put/Call Ratio as a Market Sentiment Tool

The PCR provides a snapshot of market sentiment, serving as a barometer for investor confidence. A low PCR often signals optimism, as more investors are betting on upward movement, while a high PCR reflects pessimism or risk aversion.

Traders frequently use the PCR in tandem with news events, economic data, or earnings reports to gauge the prevailing mood and position their portfolios accordingly.

Advanced Analysis of the Put/Call Ratio

In more sophisticated market analysis, the put/call ratio can provide deeper insights beyond simple bullish or bearish signals. By examining extremes, smoothing techniques, and adjustments based on varying market conditions, traders can refine their understanding of market sentiment and make more informed decisions. Consider these advanced methods for analyzing the PCR to enhance trading strategies.

Analyzing Put/Call Ratio Extremes

Extreme PCR values — either very high or very low — can signal turning points in the market. For example, a PCR above 1.5 might suggest panic selling, a potential precursor to a rebound. Conversely, a PCR below 0.5 might signal overconfidence, increasing the likelihood of a pullback.

Smoothing and Adjusting the Put/Call Ratio

Traders can use moving averages of the PCR to mitigate noise and short-term fluctuations. A 10-day moving average smooths out daily variations, making it easier to identify trends. Additionally, weighting the PCR based on the value of options contracts provides a more balanced view of sentiment.

The Put/Call Ratio in Different Market Contexts

The PCR takes on different implications depending on the broader market context:

•   Bull Markets: In a sustained uptrend, a low PCR reinforces optimism, while a high PCR may signal caution.

•   Bear Markets: During downturns, a high PCR aligns with prevailing sentiment, while a low PCR could indicate that short-covering is driving temporary rallies.

Market cycles and external influences like monetary policy changes or geopolitical events should be factored in when analyzing PCR values.

CBOE Equity Put/Call Ratio Analysis

The CBOE Equity Put/Call Ratio measures sentiment in equities traded on the exchange. A high ratio signals bearish sentiment as investors hedge against declines, while a low ratio reflects bullishness, with more bets on price increases. Comparing current values to historical benchmarks helps identify potentially overbought or oversold conditions.

Put/Call Ratio in ETFs and Other Instruments

The Put/Call Ratio in ETFs gauges market sentiment around broader sectors or themes. For example, a high PCR in a sector-based ETF may indicate pessimism, whereas a low ratio suggests optimism. The ratio can also be applied to non-equity instruments, such as commodities or volatility indexes, offering insights tailored to each market’s unique drivers.

Practical Applications of the Put/Call Ratio

Traders use the Put/Call Ratio to spot extremes in market sentiment, with high values signaling potential buying opportunities and low values suggesting caution. Long-term investors incorporate it alongside other metrics to assess trends and manage risk, making it a key tool for sentiment-driven decision making. These are just two practical uses for the put/call ratio.

Historical Data

Analyzing historical PCR data helps traders understand typical ratio ranges for specific securities or market indexes. This historical context provides a benchmark for evaluating current readings.

For example, if the S&P 500’s PCR historically oscillates between 0.7 and 1.2, any values outside this range could signal a significant shift in sentiment.

Real-World Examples of Put/Call Ratio Usage

A trader might observe a spike in the PCR for a major index ahead of a Federal Reserve announcement. This could indicate that investors are hedging against potential market volatility. If the announcement turns out to be market-neutral, the PCR may normalize, allowing traders to capitalize on the unwinding of positions.

The Takeaway

The put/call ratio is a simple metric used to gauge market sentiment. While often used on broad market indexes, investors may also apply the PCR to specific securities. Calculating it only involves dividing the volume of puts by the volume of calls on the market for a security.

The put/call ratio is one factor you might consider as you start trading options.

Investors who are ready to try their hand at options trading despite the risks involved, might consider checking out SoFi’s options trading platform offered through SoFi Securities, LLC. The platform’s user-friendly design allows investors to buy put and call options through the mobile app or web platform, and get important metrics like breakeven percentage, maximum profit/loss, and more with the click of a button.

Plus, SoFi offers educational resources — including a step-by-step in-app guide — to help you learn more about options trading. Trading options involves high-risk strategies, and should be undertaken by experienced investors. Currently, investors can not sell options on SoFi Active Invest®.

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