9 Types of Investments & Their Pros and Cons
But having a solid understanding of the different types of investments is paramount, too, to creating and following through on an investment strategy. As such, you’ll want to at least have some baseline knowledge of each type — with that knowledge in-hand, you should hopefully be able to make financial decisions that align with your goals and strategy.
Key Points
• Investing in a variety of assets can help investors target financial goals and balance risk.
• Stocks, bonds, mutual funds, ETFs, annuities, derivatives, commodities, real estate, and private companies are common investment types.
• Each investment type offers unique benefits and drawbacks, such as stability or potentially higher returns in exchange for higher risk
• Diversification through different investments can protect against market volatility and enhance returns.
• Additional resources are available for in-depth learning about each investment type.
9 Common Types of Investments
Having different types of investments, as well as short-term vs. long-term investments can help you diversify your portfolio. All together, your portfolio should align with your financial or investment goals, and balance potential risks with potential returns — it isn’t easy, but it all starts with understanding what, exactly, you’re investing in. Here are some of the most common types of investments investors should know about.
1. Stocks
When you think of investing and investment types, you probably think of the stock market. A stock gives an investor fractional ownership of a public company in units known as shares.
Pros and Cons of Stock Investing
Here’s a brief rundown of the pros and cons of investing in stocks:
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Pros:
• If the stock goes up, you can sell it for a profit.
• Some stocks pay dividends to investors.
• Stocks tend to offer higher potential returns than bonds.
• Stocks are considered liquid assets, so you can typically sell them quickly if necessary.
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Cons:
• There are no guaranteed returns. For instance, the market could suddenly go down.
• The stock market can be volatile. Returns can vary widely from year to year.
• You typically need to hang onto stocks for longer time periods to see potential returns.
• You can lose a lot of money or get in over your head if you don’t do your research before investing.
Why Invest in Stocks?
Only publicly-traded companies trade on the stock market; private companies are privately owned. They can sometimes still be invested in, though the process isn’t always as easy and open to as many investors.
Further, investors may want to invest in stocks as stock can potentially make money in two ways: It could pay dividends if the company decides to pay out part of its profits to its shareholders, or an investor could sell the stock for more than they paid for it.
Some investors are looking for steady streams of income and therefore pick stocks because of their dividend payments. Others may look at value or growth stocks, companies that are trading below their true worth or those that are experiencing revenue or earnings gains at a faster pace.
2. Bonds
Bonds are essentially loans you make to a company or a government — federal or local — for a fixed period of time. In return for loaning them money, they promise to pay it back to you in the future and pay you interest in the meantime. That stability is one reason many investors are interested in buying bonds, though it’s important to know they are not without risk.
Different Types of Bonds
Treasurys: These are bonds issued by the U.S. government. Treasurys (sometimes stylized as “Treasuries”) can have maturities that range from one-month to 30-years, but the 10-year note is considered a benchmark for the bond market as a whole.
Municipal bonds: Local governments or agencies can also issue their own bonds. For example, a school district or water agency might take out a bond to pay for improvements or construction and then pay it off, with interest, at whatever terms they’ve established.
Corporate bonds: Corporations also issue bonds. These are typically given a credit rating, with AAA being the highest. High-yield bonds, also known as junk bonds, tend to have higher yields but lower credit ratings.
Mortgage and asset-backed bonds: Sometimes financial institutions bundle mortgages or other assets, like student loans and car loans, and then issue bonds backed by those loans and pass on the interest.
Zero-coupon bonds: Zero-coupon bonds may be issued by the U.S. Treasury, corporations, and state and local government agencies. These bonds don’t pay interest. Instead, investors buy them at a great discount from their face value, and when a bond matures, the investor receives the face value of the bond.
Pros and Cons of Bond Investing
Here’s a rundown of the pros and cons of bond investments:
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Pros:
• Bonds offer regular interest payments.
• Bonds tend to be lower risk than stocks.
• Treasurys are generally considered to be safe investments.
• High-yield bonds tend to pay higher returns and they have more consistent rates.
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Cons:
• The rate of returns with bonds tends to be much lower than it is with stocks.
• Bond trading is not as fluid as stock trading. That means bonds may be more difficult to sell.
• Bonds can decrease in value during periods of high interest rates.
• High-yield bonds are riskier and have a higher risk of default, and investors could potentially lose all the money they’ve invested in them.
Why Invest in Bonds?
When it comes to bonds vs. stocks, the former are typically backed by large companies or the full faith and credit of the government. Because of this, they’re often considered lower risk than stocks.
However, the risk of investing in bonds varies, and bonds are rated for their quality and credit-worthiness. Because the U.S. government is less likely to go bankrupt than an individual company, Treasury bonds are considered to be some of the least risky investments. Note, though, that they also tend to have lower returns.
3. Mutual Funds
A mutual fund is an investment managed by a professional. Funds often focus on an asset class, industry or region, and investors pay fees to the fund manager to choose investments and buy and sell them at favorable prices.
Index Funds
While mutual funds offer certain advantages to investors, those interested in a more passive approach may prefer index funds. Index funds are a form of passive investment, which means they’re not actively-managed, and instead, aim to track a market index, or portion of the market, such as the S&P 500 or something similar.
Pros and Cons of Investing in Mutual Funds
Here are some of the pros and cons of investing in mutual funds:
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Pros:
• Mutual funds are easy and convenient to buy.
• Since they offer portfolio diversification, they may carry less risk than individual stocks.
• A professional manager chooses the investments for you.
• You earn money when the assets in the mutual fund rise in value.
• There is potential dividend reinvestment, meaning dividends can be used to buy additional shares in the fund, which could help your investment grow.
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Cons:
• There is typically a minimum investment you need to make.
• Mutual funds typically require an annual fee called an expense ratio and some funds may also have sales charges.
• Trades are executed only once per day at the close of the market, which means you can’t buy or sell mutual funds in real time.
• The management team could be poor or make bad decisions.
• You will generally owe taxes on distributions from the fund.
Why Invest in Mutual Funds?
Investors may be interested in mutual funds because they offer a sort of out-of-the-box diversification, with exposure to many different types of securities or assets in one package. They’re also managed by a professional, which some investors may find attractive. On the other hand, they may have higher fees, and it’s always important to remember that past performance isn’t indicative of future performance, either.
4. ETFs
Exchange traded funds, or ETFs, are in some ways similar to a mutual fund, but there are key differences. One of the main differences is that ETFs can be traded on a stock exchange, giving investors the flexibility to buy and sell throughout the day. In addition, ETFs tend to be passive investments that track an underlying index. They also come in a range of asset mixes.
Pros and Cons of ETFs
Here’s a quick breakdown of the pros and cons of investing in ETFs:
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Pros:
• ETFs are easy to buy and sell on the stock market.
• They often have lower annual expense ratios (annual fees) than mutual funds.
• ETFs can help diversify your portfolio.
• They are more liquid than mutual funds.
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Cons:
• The ease of trading ETFs might tempt an investor to sell an investment they should hold onto.
• A brokerage may charge commission for ETF trades.This could be in addition to fund management fees.
• May provide a lower yield on asset gains (as opposed to investing directly in the asset).
Why Invest in ETFs?
ETFs may be an attractive choice for some investors because they may offer built-in diversification, tons of choices, and typically have lower costs or associated fees than similar products, such as mutual funds. But they’re also subject to many of the same risks as other investments.
5. Annuities
An annuity is an insurance contract that an individual purchases upfront and, in turn, receives set payments. There are fixed annuities, which guarantee a set payment, and variable annuities, which put people’s payments into investment options and pay out down the road at set intervals. There are also immediate annuities that begin making regular payments to investors right away. (Note that SoFi Invest does not offer annuities to its members.)
Pros and Cons of Investing in Annuities
Here are some of the pros and cons of annuity investments:
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Pros:
• Annuities are generally low risk investments.
• They offer regular payments.
• Some types offer guaranteed rates of return.
• May provide a supplemental investment for retirement.
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Cons:
• Annuities typically offer lower returns compared to stocks and bonds.
• They typically have high fees.
• Annuities can be complex and difficult to understand.
• It can be challenging to get out of an annuities contract.
Why Invest in Annuities?
Investors may like that there are so many different types of annuities to invest in, and the fact that they can offer guaranteed and predictable payments, tax-deferred growth, and low-stress management. However, they do often have lower interest payments compared to bonds, there can be penalties for early withdrawals, and associated fees.
6. Derivatives
There are several types of derivatives, but two popular ones are futures and options. Futures contracts are agreements to buy or sell something (a security or a commodity) at a fixed price in the future.
Meanwhile, in options trading, buyers have the right, but not the obligation, to buy or sell an asset at a set price. A derivatives trading guide can be helpful to learn more about how these investments work.
Pros and Cons of Options Trading
Here are some of the pros and cons to derivative investments:
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Pros:
• Derivatives allow investors to lock in a price on a security or commodity.
• They can be helpful for mitigating risk with certain assets.
• They have the potential to provide returns when an investor sells them.
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Cons:
• Derivatives can be very risky and are best left to traders who have experience with them.
• Trading derivatives is very complex.
• Because they expire on a certain date, the timing might not work in your favor.
Why Investors Trade Options
Trading options is a fairly high-level investment activity — it’s not for everyone. There can be significant risks, and options trading strategies can be complex. That said, trading options has the potential to be profitable for experienced investors.
7. Commodities
A commodity is a raw material — such as oil, gold, corn, or coffee. Trading commodities has a reputation for being risky and volatile. That’s because they’re heavily driven by supply and demand forces. Say for instance, there’s a bad harvest of coffee beans one year. That might help push up prices. But on the other hand, if a country discovers a major oil field, that could dramatically depress prices of the fuel.
Pros and Cons of Commodity Trading
Here are some pros and cons of commodity trading:
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Pros:
• Commodities can diversify an investor’s portfolio.
• Commodities tend to be more protected from the volatility of the stock market than stocks and bonds.
• Prices of commodities are driven by supply and demand instead of the market, which can make them more resilient.
• Investing in commodities can help hedge against inflation because commodities prices tend to rise when consumer prices do.
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Cons:
• Commodities are considered high-risk investments because the commodities market can fluctuate based on factors like the weather. Prices could plummet suddenly.
• Commodities trading is often best left to investors experienced in trading in them.
• Commodities offer no dividends.
• An investor could end up having to take physical possession of a commodity if they don’t close out the position, and/or having to sell it.
Why Invest in Commodities?
Investors have several ways they can gain exposure to commodities. They can directly hold the physical commodity, although this option is very rare for individual investors (Imagine having to store barrels and barrels of oil).
So, many investors wager on commodity markets via derivatives — financial contracts whose prices are tied to the underlying raw material. For instance, instead of buying physical bars of precious metals to invest in them, a trader might use futures contracts to make speculative trades on gold or silver. Another way that retail investors may get exposure to commodities is through exchanged-traded funds (ETFs) that track prices of raw materials.
That said, there are risks associated with commodities trading, and investors may want to ensure that it aligns with their investment strategy and goals before getting started.
8. Real Estate
Owning real estate, either directly or as part of real estate investment trust (REIT) investing or limited partnerships, gives you a tangible asset that may increase in value over time. If you become invested in real estate outside of your own home, rent payments can be a regular source of income. However, real estate can also be risky and labor-intensive.
Pros and Cons of Investing in Real Estate
Consider these pros and cons of investing in real estate (REITs, in particular):
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Pros:
• Real estate is a tangible asset that tends to appreciate in value.
• There are typically tax deductions and benefits, depending on what you own.
• Investing in real estate, such as through a REIT, can help diversify your portfolio.
• By law, REITs must pay 90% of their income in dividends.
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Cons:
• Real estate is typically illiquid, although REIT investments offer more liquidity than property.
• There are constant ongoing expenses and work needed to maintain a property.
• REITs are generally very sensitive to changes in interest rates, especially rising rates.
• With a REIT, dividends are taxed at a rate that’s usually higher than the rate for many other investments.
Why Invest in Real Estate?
Investing in real estate may help diversify a portfolio, generate recurring cash flow (from rent, or dividends), or enable ownership of a tangible asset that may increase in value over time. However, investments may be subject to changes in the real estate market, such as rising and falling interest rates and regulatory changes, and are often better suited for longer-term investments.
9. Private Companies
Only public companies sell shares of stock, however private companies do also look for investment at times — it typically comes in the form of private rounds of direct funding. If the company you invest in ends up increasing in value, that can pay off, but it can also be risky.
Pros and Cons of Investing in Private Companies
Here are some pros and cons of investing in private companies:
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Pros:
• Potential for good returns on your investment.
• Lets investors get in early with promising startups and/or innovative technology or products.
• Investing in private companies can help diversify your portfolio.
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Cons:
• You could lose your money if the company fails.
• The value of your shares in the company could be reduced if the company issues new shares or chooses to raise additional capital. Your shares may then be worth less (this is known as dilution).
• Investing in a private company is illiquid, and it can be very difficult to sell your assets.
• Dividends are rarely paid by private companies.
• There could be potential for fraud since private company investment tends to be less regulated than other investments.
Tips for Investing in IPOs
Investing in companies that are going public for the first time via an IPO can be attractive to investors who think the company has potential — IPO investing is fairly popular, but can be risky. With that in mind, if you do want to invest in companies going public, you’ll want to do your homework, and review filings and disclosures the company has filed with regulators, and anything else you might come across that could help inform your decision.
And remember, too, that IPO investing is generally considered high risk – a hot new stock can lose steam just as easily as it can gain it.
Investment Account Options
An investor can put money into different types of investment accounts, each with their own benefits. The type of account can impact what kinds of returns an investor sees, as well as when and how they can withdraw their money.
401(k)
A 401(k) plan is a retirement account provided by your employer. You can often put money into a 401(k) account via a simple payroll deduction, and in a traditional 401(k), your contribution isn’t taxed as income. Many employers will also match your contributions to a certain point. The IRS puts caps on how much you can contribute to a 401(k) annually.
Pros and Cons of 401(k)s
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Pros:
• Contributions you make to a 401(k) can reduce your taxable income. The money is not taxed until you withdraw it when you retire.
• Contributions can be automatically deducted from your paycheck.
• Your employer may provide matching funds up to a certain limit.
• You can roll over a 401(k) if you leave your job.
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Cons:
• There is a cap on how much you can contribute each year.
• Most withdrawals before age 59 ½ will incur a 10% penalty.
• You must take required minimum distributions (RMDs) from traditional 401(k) plans when you reach a certain age. (Roth 401(k)s are not subject to RMDs during the account holder’s lifetime.)
• You may have limited investment options.
IRA
IRA stands for “individual retirement account” — so it isn’t tied to an employer. There are IRS guidelines for IRAs, but, essentially, they’re retirement accounts for individuals. IRAs allow people to set aside money for retirement without needing an employer-backed 401(k).
With a traditional IRA, individuals contribute pre-tax dollars to the account, up to the annual limit. Those contributions are tax-deferred, meaning you don’t need to pay taxes on those funds (and their earnings) until they’re withdrawn in retirement. With a Roth IRA, however, you can contribute after-tax dollars up to the annual limit. Those funds and their earnings are not subject to taxes when qualified withdrawals are made.
Pros and Cons of IRAs
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Pros:
• IRA accounts are tax advantaged: Earnings grow tax-deferred for traditional IRAs and tax-free free for Roth IRAs.
• You can choose how the money is invested, giving you more control.
• Those aged 50 and over can contribute an extra $1,000 in catch-up contributions.
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Cons:
• Relatively low annual contribution limits ($7,000 in both 2024 and 2025).
• There is a 10% penalty for most early withdrawals before age 59 ½.
Brokerage Accounts
A brokerage account is a taxed account through which you can buy most of the investments discussed here: stocks, bonds, ETFs. Some brokerage firms charge fees on the trades you make, while others offer free trading but send your orders to third parties to execute — a practice known as payment for order flow. Investors can be taxed on any realized gains.
You might also consider enlisting the help of a wealth manager or financial advisor who can provide financial planning and advice, and then manage your portfolio and wealth. Typically, these advisors are paid a fee based on the assets they manage.
There are even a number of investment options out there not listed here — like buying into a venture capital firm if you’re a high-net-worth individual or putting funding into your own business.
Pros and Cons of Brokerage Accounts
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Pros:
• Offer flexibility to invest in a wide range of assets.
• Brokerage accounts provide the potential for growth, depending on your investments. However, all investments come with risks that include the potential for loss.
• You can contribute as much as you like to a brokerage account.
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Cons:
• You must pay taxes on your investment income and capital gains in the year they are received.
• Investments in brokerage accounts are not tax deductible.
• There is a risk that you could lose the money you invested.
The Takeaway
It might still seem overwhelming to figure out what kinds of investments will help you achieve your goals. There are different investment strategies and finding the right one can depend on where you are in your career, what your financial goals are and how far away retirement is. Options such as index funds and ETFs may help provide immediate diversification, while a financial professional can help advise you on how you might build your portfolio so that it aligns with your objectives.
Ready to invest in your goals? It’s easy to get started when you open an investment account with SoFi Invest. You can invest in stocks, exchange-traded funds (ETFs), mutual funds, alternative funds, and more. SoFi doesn’t charge commissions, but other fees apply (full fee disclosure here).
FAQ
What is the most common investment type?
Stocks are one of the most common and well-known types of investments. A stock gives an investor fractional ownership of a public company in units known as shares.
How do I decide when to invest?
Some prime times to start investing include when you have a retirement fund at work that you can contribute to and that your employer may contribute matching funds to (up to a certain amount); you have an emergency fund of three to six months’ worth of money already set aside and you have additional money to invest for your future; there are financial goals you’re ready to save up for, such as buying a house, saving for your kids’ college funds, or investing for retirement. Please remember you need to consider your investment objectives and risk tolerance when deciding the “right” time to start investing.
Should I use multiple investment types?
Yes. It’s wise to diversify your portfolio. That way, you’ll have different types of assets which will increase the chances that some of them will do well even when others don’t. This will also help reduce your risk of losing money on one single type of investment. In short, having a diverse mix of assets helps you balance risk with return. However, diversification does not eliminate all risk.
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Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.
Investment Risk: Diversification can help reduce some investment risk. It cannot guarantee profit, or fully protect in a down market.
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Options involve risks, including substantial risk of loss and the possibility an investor may lose the entire amount invested in a short period of time. Before an investor begins trading options they should familiarize themselves with the Characteristics and Risks of Standardized Options . Tax considerations with options transactions are unique, investors should consult with their tax advisor to understand the impact to their taxes.
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