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Generative artificial intelligence (AI) is starting to transform industries, and the banking sector is no exception. Financial institutions are exploring ways to adopt generative AI to enhance customer experiences, combat fraud, and streamline complex, time-consuming processes. Unlike traditional AI, generative AI has the ability to generate new content and solutions based on training data, opening up exciting opportunities for innovation.

This groundbreaking technology has the potential to significantly reduce costs, boost efficiency, and redefine customer service in banking. However, the use of gen AI in banking processes also comes with risks, such as generating inaccurate information or compromising sensitive customer data. Below, we’ll explore its key use cases, benefits, and potential challenges in the banking industry.

Personalized Customer Service and Chatbots

One of the best potential use cases of generative AI in banking is in customer service, particularly 24/7 chatbots. Chatbots are nothing new, of course, but chatbots driven by generative AI are able to provide more specific, actionable insights for customers so that they don’t need to visit a branch in person or spend valuable time on the phone trying to resolve issues.

Intelligent chatbots (also known as virtual assistants) are capable of going beyond the prior generation of scripted chatbots, which are more limited in what they can help customers with before pulling in true customer service agents. Generative AI can be trained on vast quantities of data and resources, allowing it to understand and generate natural-language text while taking context into account.

However, there is also the potential that a gen AI chatbot could share inaccurate information with a customer. As a result, many financial institutions are taking a cautious approach, initially implementing AI chatbots in non-customer-facing interactions or to help customer-facing employees offer insights and support to customers.

Fraud Detection and Risk Management

Another potential use of generative AI is to improve banks’ fraud detection and prevention strategies, and better protect customer bank accounts. The technology has the ability to analyze massive data sets and thus more easily detect when something is out of the norm, which could indicate fraudulent activity. By nature, generative AI becomes more accurate over time. Thus, the more data the system is fed, the more often it can help fraud departments catch (and stop) bank fraud, including account takeover and even money laundering.

Gen AI could also be used to simulate potential cyber-attacks, which can further enhance fraud detection algorithms. This proactive approach could help improve online banking security and significantly reduce a bank’s risk of loss.

On the flipside, use of gen AI in banking also introduces new risks to data privacy and cybersecurity (further explored below), which need to be effectively evaluated and managed before banks fully embrace AI as a tool to manage security threats.

Automated Document Processing and Analysis

Banks deal with an enormous amount of paperwork, from compliance forms to contracts and legal documents. Generative AI can help automate document processing by analyzing text, extracting relevant data, and categorizing information, significantly reducing time and manual effort. For example, gen AI can quickly summarize regulatory reports, prepare drafts of pitch books, and generate financial reports. Similarly, gen AI can reduce the need for human data entry, freeing up staff to tackle higher value-added tasks.

At present, however, using gen AI in this way also introduces some risks. For example, the AI could potentially misunderstand or misinterpret important information and lead to errors in decision-making. In addition, AI systems may not always follow all the applicable laws and regulations when handling documents. As a result, many financial institutions are exploring use of AI as an aid to employees engaged in document processing and analysis.

Predictive Analytics for Financial Forecasting

Banks rely heavily on accurate forecasting to make strategic decisions, manage risk, and optimize their portfolios. Generative AI has the potential to enhance traditional predictive analytics by processing massive datasets, identifying patterns in customer behavior, and forecasting financial trends with higher accuracy.

In investment banking, for example, generative AI has the power to analyze historical data to predict stock performance or project economic trends. Retail banks could potentially use gen AI to anticipate customer needs, such as identifying a change in borrowing behavior or a growth in demand for high-yield savings accounts. In the coming years, these predictive capabilities could help banks to make more informed decisions and better tailor their products and services to customer needs.

Enhanced Credit Scoring and Loan Underwriting

Traditional loan underwriting requires a thorough review of applicants, which can take time, but AI is capable of taking mountains of data about an applicant and making a credit decision quickly, possibly in as little as 30 to 60 seconds. Gen AI can also assess a broader range of data, including non-traditional data sources like utility payments, employment history, and social data, to produce a more comprehensive view of a borrower’s financial health. This could help banks make wiser, less risky decisions when reviewing credit card and loan applications.

In addition, gen AI has the potential to help reduce bias in decision-making by providing a data-driven, objective assessment rather than relying on traditional methods that might overlook certain individuals. This could potentially open more opportunities for lending to underserved markets. On the flip side, however, generative AI models trained on biased data may also perpetuate and reinforce existing social biases (more on that below).

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Potential Risks of Using Generative AI in Banking

While generative AI offers numerous benefits, it also presents challenges and risks that must be addressed to ensure responsible and secure use of this technology. Here are some concerns to keep in mind.

•  Hallucinations and inaccuracies: Generative AI systems, especially large language models, may generate responses that are inaccurate or completely fabricated, known as “hallucinations.” In banking, where accuracy is critical, this can lead to misinformation and potentially damaging consequences, such as incorrect financial advice or inaccurate loan terms.

•  Regulation and compliance issues: Generative AI is still largely unregulated. As rules and regulations evolve to address generative AI, banks will need to ensure their AI systems comply with standards on data privacy, fairness, and transparency. Failure to comply with regulations could result in legal repercussions and significant fines.

•  Security: There are concerns about AI accessing sensitive customer information, particularly personally identifiable information (PII), which could violate customer privacy. In addition, widespread use of AI in banking could make it a potential target for cyber-attacks, where hackers may attempt to manipulate or deceive the AI systems.

•  Existing technology: Established banks may have a wealth of legacy technology systems that might not work with generative AI. Replacing this old tech can be costly and take some time.

•  Bias and fairness: AI models can unintentionally inherit biases present in the training data, leading to unfair treatment of certain customer demographics. If not managed properly, this bias could result in discriminatory practices, such as unfair loan rejections or inappropriate credit scoring. This could impact the bank’s reputation and compliance with regulatory standards.

The Takeaway

Generative AI has the power to transform the banking industry — and the world as a whole. As a fast-growing and ever-evolving tool, it’s important that gen AI advancements are balanced with risk mitigation to ensure the technology meets regulatory requirements, doesn’t violate customer privacy or rights, and works with the existing tech stack. That said, when used effectively — to make processes more efficient, to make better decisions, and to help customers resolve issues more easily — it has the potential to benefit both banks and their customers.

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FAQ

Can generative AI help improve banking security?

Generative artificial intelligence (AI) may enhance banking security primarily through fraud detection. By analyzing large volumes of data, generative AI can easily spot transactions that seem out of the ordinary and flag them as fraud in real time. This allows banks and consumers to react immediately and, ideally, prevent the fraudulent transaction. AI systems can also simulate potential cyber-attacks and, in turn, learn how to anticipate and respond to these threats. This proactive approach can help banks better protect customer accounts and improve overall security in banking transactions.

Can generative AI help with financial advice?

Yes, generative artificial intelligence (AI) can enable chatbots and virtual assistants to provide people with personalized financial advice. By analyzing individual customer data, including spending habits and financial history, AI-powered tools can offer customized advice about how to spend, save, invest, and tackle debt. Generative AI can also simulate market trends and forecast potential financial outcomes, offering data-driven insights to customers.

While these tools are helpful, it’s essential for consumers to verify AI-provided advice with financial professionals, as gen AI may produce inaccurate or overly generic recommendations without a nuanced understanding of goals and risks.

What are the ethical concerns of using AI in banking?

There are several ethical concerns surrounding the use of artificial intelligence (AI) in banking. For one, AI systems require vast customer data, creating the potential risks of misuse or unauthorized data exposure. Another concern is that use of AI in lending decisions could result in some bias against particular groups of people, due to biases in AI’s training data or insufficient data. Transparency is another ethical challenge, as use of AI tools by banks can make it difficult for customers to understand decision-making processes.

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SOBNK-Q424-045

Community colleges offer a more affordable path to a Bachelor’s degree for students who are interested in transferring to a four-year institution. Students at community college can fulfill general education requirements on a flexible schedule while earning their associates degree. However, community colleges don’t offer a Bachelor’s degree option and can lack student life and extracurricular opportunities.

Community colleges can be a great fit for some students, while others may prefer to start out at a four-year college or university. Keep reading to learn more on the similarities and differences between community colleges and four-year universities.

What Is a Community College?

Community colleges are one type of postsecondary institution. Sometimes called junior colleges, these are educational institutions that offer two-year degrees and a path to transferring to a four-year college or university.

Community College vs University: How They Compare

Community colleges, as mentioned, generally offer two-year associates degrees. In comparison, colleges and universities often offer four-year degrees, such as a Bachelor of Arts or Sciences.

Similarities

Both types of colleges have some similarities, including the types of aid that you may receive to attend.

Financial Aid

It’s possible to get student loans for community colleges. Students at both community colleges and four-year universities may qualify for the same types of federal financial aid. These options may include scholarships, grants, and federal student loans.

Prerequisite Courses

Community colleges will offer some of the same prerequisite courses as universities. Classes like General Chemistry 101 or Microbiology 101 are similar at community colleges, and students may be able to transfer these prerequisite courses toward a four-year degree if they choose to transfer.

Academic Challenge

It’s easy to think of community college classes as a breeze to complete — but, in many cases, community colleges offer academically rigorous classes that cover material comparable to those offered at four-year institutions. Additionally, community college professors do not conduct research, so there may be more of a focus on in-classroom instruction at community colleges than at four-year colleges or universities.

Differences

There are also plenty of differences between attending a community college vs. university. In addition to the estimated time to earn a degree and the type of degree available, these include things like the cost of attendance, class size, and the application process.

Cost

Attending a community college can be significantly cheaper than going to a four-year university. For example, at schools that are part of the California Community College system, the cost of classes is $46 per credit unit. According to the Education Data Initiative, the average cost per credit at a four-year university with in-state tuition is $447.

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Class Size

The average class size can vary dramatically depending on the school you attend. Community colleges typically have class sizes that hover around 25 to 30 students, depending on the course and school. Some four-year universities can have class sizes into the hundreds, especially for intro-level courses.

Application Process

The application process at a university vs. community college can be much more competitive. At many four-year colleges, the application process consists of requirements like a college essay, recommendation letters, and high school transcripts. Additionally, schools may have strict deadlines for admissions each year.

Community colleges often offer more flexibility in the application process. Many community colleges are open access, meaning almost anyone can enroll in classes. There may be restrictions for certain programs or classes, though, such as classes required for nursing programs.

Campus Life

While some community colleges may offer on-campus housing for students, a large number of them will continue to live at-home or off-campus. This can make on-campus life feel very different than at a four-year college where most students live on-campus.

Pros and Cons of Attending a Community College

There are both downsides and benefits of community college. Community colleges can offer an affordable path to get a four-year degree, but transferring and a lack of on-campus community can detract from the community college experience. Below are the pros and cons of attending a community college.

Pros of Community College

Cost

One of the top pros in the community college column is the price tag. As previously outlined, courses at community college can be significantly less costly than at a four-year institution. For students who are paying for college without parents’ help, starting at a community college can help them significantly lower the cost of their overall degree.

Additionally, students may be able to continue living at home with their family, which can cut costs even further since they won’t be paying for room and board.

Flexibility

Community colleges have flexible scheduling options that can make working while you are in school easier.

Students may also be able to take a variety of classes if they are not sure what field or major they’d like to pursue at a four-year college.

Qualified Professors and Small Class Sizes

As already mentioned, community colleges may offer smaller classes. These small class sizes can lead to more hands-on professors and lecturers — who may be just as qualified as those at larger universities.

Cons of Community College

Limited Curriculum and Degree Programs

Community colleges can be a good place to explore interests and fulfill general requirements for a four-year degree, but they may be limited in the types of courses available.

Need to Transfer for Bachelor’s Degree

To pursue a bachelor’s degree, community college students will need to transfer to a four-year institution.

Lack of On-Campus Life

Because many students live off-campus, on-campus activity and extracurriculars may be limited.

Pros and Cons of Attending a University

Attending a four-year college or university can have pros and cons — just like its community college counterpart. Some benefits of universities include improved long-term earning potential and the opportunity to build a network. The major downside can be the steep cost.

Pros of a University

Long-Term Earning Potential

Bachelor’s degrees can lead to a significant boost in earning potential. According to the National Center for Education Statistics, individuals with bachelor’s degrees can earn up to 35% more than those with an associate’s degree.

Plus, a bachelor’s degree is sometimes a prerequisite for careers in some fields, like human resources, marketing, or computer science and software engineering.

On-Campus Life and Extracurriculars

Many colleges have a rich on-campus life with an active student body and a variety of extracurriculars. Depending on your interests and the school you attend, you could participate in the school’s television and radio station, join an intramural sports team, and more.

Build a Network

Many colleges have a strong and extensive alumni network that students can tap into post-graduation while they look for a job. While you are attending school, you’ll also build soft skills like time management, organization, and interpersonal communication that can be invaluable in the professional world.

Cons of a University

Cost

One of the biggest downsides to college is the cost. According to the College Board, the average cost of tuition and fees at private four-year institutions was $43,350 during the 2024-2025 school year. Add in costs for room and board and other living expenses, and it can be easy to see why some students may be dissuaded from pursuing a four-year degree.

Recommended: What Is the Average Cost of College Tuition?

Social Distractions

With all of the hustle and bustle at a college, it can be challenging to balance work, well-being, and fun. With parties, extracurriculars, sports, and more, it can be easy for students to get distracted from their studies.

Can You Combine Community College and University?

Yes, it’s very possible to attend a two-year community college and then transfer to a four-year college to complete your bachelor’s degree. Many community colleges have articulation agreements in place with local state schools that can make it easier to transfer credits.

Check in with your academic advisor as you complete community college classes to be sure they will transfer to the college of your choice.

Recommended: Should You Choose a College Based on Price?

Figuring Out What’s Right for You

As you’re crafting your own pros and cons list, here are some questions to ask yourself before making your decision.

•   Do I want to live at home or on campus? If you’re hoping to be close to family or need to stay in town for a job, finding a community college campus nearby could be the right call.

•   Do I want to join clubs and organizations? While community colleges offer some activities, universities typically provide more for students to partake in.

•   Do I have enough money to go to a big school? Whether a major state school or a private college or university, student loan debt could follow you for a long time after you graduate.

•   Where is my support system? Not having friends and loved ones around may make school more difficult for some. If your support system is vital to you, and you can’t find a big school near your close family, opting for a community college might be better.

•   Is this the best option for my major? Determining what you want to pursue as a major is a big deal. If you aren’t certain about what you want to do, you might not want to move far away quite yet. Or alternately, maybe getting some distance from your close friends and family will help you find your direction.

The Takeaway

Community colleges can offer a more affordable path to a four-year degree. Universities can offer a rich on-campus experience and a strong long-term earning potential. Depending on your personal situation, either or both could be a good fit.

Once you decide where you want to go, you’ll need to figure out how to pay for college. Typically, students rely on a few different funding sources to fund their education, including scholarships, grants, work-study, and student loans.

If you’ve exhausted all federal student aid options, no-fee private student loans from SoFi can help you pay for school. The online application process is easy, and you can see rates and terms in just minutes. Repayment plans are flexible, so you can find an option that works for your financial plan and budget.

FAQ

Is community college easier academically than university?

Community colleges often have qualified professors and courses that are comparable to those offered at a four-year institution. The course selection and degree programs available at a community college, though, may be more limited than at a university.

Is getting a degree from a community college worth it?

Getting a degree from a community college can be worth it. In addition to securing an associate’s degree, you may be able to transfer to a four-year institution to continue your education to get a Bachelor’s degree. Doing this can be less expensive than pursuing a Bachelor’s degree exclusively at a four-year institution.

Is going to community college a good way to cut down on the cost of a 4 year college degree?

The cost of classes at a community college is typically significantly cheaper than the cost at a four-year institution. Starting out at a community college and transferring to complete your degree can significantly cut the cost of tuition. Plus, community college students may have the option to live at home which can reduce room and board expenses.

Photo credit: iStock/simonkr

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SOISL-Q424-058

A 401(k) plan is an employer-sponsored retirement plan that you fund with pre-tax dollars deducted from your paycheck.

Understanding the nuances of a 401(k) plan may help individuals maximize their savings.

While financial and retirement situations differ, there are some 401(k) tips that could be helpful to many using this popular investment plan. Consider these eight strategies to help you save for retirement.

1. Take Advantage of Your Employer Match

2. Consider Your Circumstances Before Contributing the Match

3. Understand Your 401(k) Investment Options

4. Stay the Course

5. Change Your Investments Over Time

6. Find—and Keep—Your Balance

7. Diversify

8. Beware Early Withdrawals

8 Tips for Managing Your 401(k)

1. Take Advantage of Your Employer Match

Understanding an employer match is important to making the most of your 401(k).

Also called a company match, an employer match is an employee benefit that allows an employer to contribute a certain amount to an employee’s 401(k). Depending on the plan, the amount of the match might be a percentage of the employee’s contribution up to a specific dollar amount, or a set dollar amount.

Some employers may require that employees make a certain minimum contribution to be eligible for matching funds. For example, an employer might match 3% when you contribute 6%. Your employer may do something different, so be sure to check with your HR or benefits representative.

Even if you don’t contribute the maximum allowable amount to your 401(k), you still may want to take advantage of the match. In other words, in the example above, if the maximum contribution limit for your 401(k) is 10% and you aren’t contributing that much, it might make sense to at least contribute 6% to get the employer match of 3%.

An employer match is sometimes referred to as “free money,” as in, “don’t leave this free money on the table.” An employer match is money that is part of your compensation and benefits package. Claiming it could be your first step in wealth building.

2. Consider Your Circumstances Before Contributing the Max

Contributing the maximum amount allowed to a 401(k) may make sense for some individuals, particularly if contributing the max isn’t a financial stretch for them. But if you’re struggling to reach that maximum contribution number, or if you have other pressing financial obligations, it may not be the best use of your money.

The maximum amount you can contribute to a 401(k), if you’re under age 50, is $23,000 in 2024 and $23,500 in 2025. If you’re 50 and over, you can make an additional $7,500 in catch-up contributions to a 401(k) in 2024 and 2025. And in 2025, those aged 60 to 63 may contribute an additional $11,250 instead of $7,500, thanks to SECURE 2.0. (These limits don’t include matching funds from your employer.)

If you are living paycheck to paycheck, or you don’t have an emergency savings fund for unexpected expenses, you may want to prioritize those financial situations first. Also, if you have a lot of high-interest debt like credit card debt, it may be in your best interest to pay that debt down before contributing the full amount to your 401(k).

In addition, you may want to think about whether you’re going to need any of the money you might contribute to your 401(k) prior to retirement. Withdrawing money early from a 401(k) can result in a hefty penalty.

There are some exceptions, depending on what you’ll use the withdrawn funds for. For example, qualified first-time home buyers may be exempt from the early distribution penalty. But for the most part, if you know you need to save for some big pre-retirement expenses, it may be better to do so in a non-qualified account.

You might also want to consider whether it makes sense to contribute to another type of retirement account as well, rather than putting all of your eggs in your 401(k) basket. While a 401(k) can offer benefits in terms of tax deferral and a matching contribution from your employer, individuals who are eligible to contribute to a Roth IRA, may want to think about splitting contributions between the two accounts.

While 401(k) contributions are made with pre-tax dollars and you pay taxes on the withdrawals you make in retirement, Roth IRA contributions are made with after-tax dollars and typically withdrawn tax-free in retirement.

If you’re concerned about being in a higher tax bracket at retirement than you are now, a Roth IRA can make sense as a complement to your 401(k). A caveat is that these accounts are only available to people below a certain income level.

3. Understand Your 401(k) Investment Options

Once you start contributing to a 401(k); the second step is directing that money into particular investments. Typically, plan participants choose from a list of investment options, many of which may be mutual funds.

When picking funds, consider what they consist of. For example, a mutual fund that is invested in stocks means that you will be invested in the stock market.

With each option, think about this: Does the underlying investment make sense for your goals and risk tolerance?

4. Stay the Course

At least part of your 401(k) money may be invested in the stock market through the funds or other investment options you choose.

If you’re not used to investing, it can be tempting to panic over small losses. Getting spooked by a dip in the market and pulling your money out is generally a poor strategy, because you are locking in what could possibly amount to be temporary losses. The thinking goes, if you wait long enough, the market might rebound. (Though, as always, past performance is no predictor of future success.)

It may help to know that stock market fluctuations are generally a normal part of the cycle. However, some investors may find it helpful to only check their 401(k) balance occasionally, rather than obsess over day-to-day fluctuations.

5. Change Your Investments Over Time

Lots of things change as we get older, and one important 401(k) tip is to change your investing along with it.

While everyone’s situation is different and economic conditions can be unique, one rule of thumb is that as you get closer to retirement, it makes sense to shift the composition of your investments away from higher risk but potentially higher growth assets like stocks, and towards lower risk, lower return assets like bonds.

There are types of funds and investments that manage this change over time, like target date funds. Some investors choose to make these changes themselves as part of a quarterly or annual rebalancing.

6. Find — And Keep — Your Balance

While you may want your 401(k) investments to change depending on what life stage you’re in, at any given time, you should also have a certain goal of how your investments should be allocated: for instance, a certain portion in bonds, stocks, international stocks, American stocks, large companies, small companies, and so on.

These targets and goals for allocation can change, however, even if your allocations and investment choices don’t change. That’s because certain investments may grow faster than others and thus, they end up taking up a bigger portion of your portfolio over time.

Rebalancing is a process where, every year or every few months, you buy and sell shares in the investments you have in order to keep your asset allocation where it was at the beginning of the year.

For example, if you have 80% of your assets in a diversified stock market fund and 20% of your assets in a diversified bond fund, over the course of a year, those allocations may end up at 83% and 17%.

To address that, you might either sell shares in the stock fund and buy shares in the bond fund in order to return to the original 80/20 mix, or adjust your allocations going forward to hit the target in the next year.

7. Diversify

By diversifying your investments, you put your money into a range of different asset classes rather than concentrating them in one area. The idea is that this may help to lower your risk (though there are still risks involved in investing).

There are several ways to diversify a 401(k), and one of the most important 401(k) investing tips is to recognize how diversification can work both between and within asset classes.

Diversification applies to your overall asset allocation as well as the assets you allocate into. While every situation is different, you may want to be exposed to both stocks and fixed-income assets, like bonds.

Within stocks, diversification can mean investing in U.S. stocks, international stocks, big companies, and small companies. It might make sense to choose diversified funds in all these categories that are diversified within themselves — thus offering exposure to the whole sector without being at the risk of any given company collapsing.

8. Beware Early Withdrawals

An important 401(k) tip is to remember that the 401(k) is designed for retirement, with funds withdrawn only after a certain age. The system works by letting you invest income that isn’t taxed until distribution. But if you withdraw from your 401(k) early, some of this advantage can disappear.

With a few exceptions, the IRS imposes a 10% penalty on withdrawals made before age 59 ½. That 10% penalty is on top of any regular income taxes a plan holder would pay on 401(k) withdrawals. While withdrawals are sometimes unavoidable, the steep cost of withdrawing funds early should be a strong reason not to, if possible.

If you would like to buy a house, for instance, there are other options to explore. First consider pulling money from any accounts that don’t have an early withdrawal penalty, such as a Roth IRA (contributions can typically be withdrawn penalty-free as long as they’ve met the 5-year rule).

The Takeaway

If you have a 401(k) through your employer, consider taking advantage of it. Not only might your employer offer a match, but automatic contributions taken directly from your paycheck and deposited into your 401(k) may keep you from forgetting to contribute.

Also be aware that a 401(k) is not the only option for saving and investing money for the long-term. One alternative option is to open an IRA account online. While there are income limitations to who can use a Roth IRA, these accounts also tend to have a bit more flexibility when withdrawing funds than 401(k) plans.

Another option is to open an investment account. These accounts don’t have the special tax treatment of retirement-specific accounts, but may still be viable ways to save money for individuals who have maxed out their 401(k) contributions or are looking for an alternative way to invest.

Ready to invest for your retirement? It’s easy to get started when you open a traditional or Roth IRA with SoFi. SoFi doesn’t charge commissions, but other fees apply (full fee disclosure here).