SoFi

The Covid-19 pandemic has changed the way people shop. While ecommerce sales have been on the rise for years, the need to stay home accelerated the growth of online shopping in the U.S.

To learn more about today’s online shopping trends, we used a multi-pronged approach that included:

•  A Survey: We surveyed over 1,000 people who regularly shop online (meaning at least once a week) to gain insights into current trends, especially as they relate to the new shopping landscape post-pandemic.

•  Social listening data: We analyzed 30,000 Twitter posts from March 2021 to March 2022, and leveraged customized research from Meltwater to gain further insights about online shopping while drunk, online shopping regrets, and online grocery delivery.

Read on for the 13 most compelling online shopping trends we’re seeing today.

1. Social influence: People buy what they see on social media.

The power of social media as a purchasing tool can’t be overstated.

According to our research, 74% of respondents say they’ve bought something they’ve seen on social media platforms like TikTok, Instagram, and Facebook. In 2017, only 40% of adults said they’d bought something after seeing it on social media.

What’s more, men are more likely to make these purchases than women: 78% of men say they’ve purchased something they’d seen on social media, compared to 70% of women who say the same.

2. Buy now, think later: Most online purchases are impulse buys.

If you’ve bought something on the spot while browsing online, you’re not alone: 56% of people say that more than half of their online purchases are impulse buys.

Comparing age groups, millennials are the most impulsive online shoppers, with 63% of respondents saying their online purchases are not planned.

Gen Z may be the most prudent online shoppers. Of all the age groups, they had the highest percentage of respondents who said none of their online purchases are impulse buys (12%). Boomers, at 10%, were a close second.

3. At some point, most people shop online while not totally sober.

One interesting finding from our research: A majority (53%) of respondents admit they haven’t been sober when making an online purchase.

Men are more likely to shop while intoxicated than women, with 60% saying they’d shopped online while not sober, compared to 40% of women who said the same. When looking at age groups, millennials (60%) are most likely to shop while not sober, and Boomers (37%) are the least likely to do so.

Online shopping while drunk isn’t necessarily a private activity. Some shoppers have shared their intoxicated online shopping adventures on social media.

According to Meltwater data, there was a 496% increase in the number of Tweets about drunk online shopping from 2020 to 2022.

While our survey found men to be more likely to engage in drunk online shopping, women were more likely to post about their intoxicated online shopping experiences on social media. According to our social listening data, millennial moms and wives made up the largest cohort of Twitter users who posted about drunk online shopping.

Clothing was the most discussed shopping category in the social posts we analyzed. About 10% of people who mentioned drinking and online shopping discussed buying items for their children.

Amazon was by far the most mentioned shopping source (83%) in posts about drunk online shopping in which the name of the store was included.

People are most likely to talk about drunk online shopping on Saturday between 9am and 10am, and Sunday from 6am to 7am (possibly recounting the night before). Interestingly, Thursday morning between 10 and 11 is also a popular time to discuss drunk online shopping.

4. Beer is the top drink of choice for intoxicated online shopping experiences.

Beer is the top drink for drunk online shoppers, with 54% of respondents saying they typically consume it before an intoxicated shopping experience. Wine (52%) was a close second, followed by cocktails (47%), and seltzers (42%).

The drinks of choice vary by age group. The most popular drinks for each generation are:

•  Boomers: Cocktails (30%)

•  Gen X: Beer (30%)

•  Millennials: Beer (28%)

•  Gen Z: Wine (31%)

5. Shoppers may not remember purchasing something online until it arrives.

Have you ever forgotten ordering an item until it arrived on your doorstep? A full 65% of our survey respondents say they have.

Of all the age groups, millennials were the most likely to order something and forget about it, with seven out of 10 respondents saying that’s happened to them. Boomers were the least likely to forget making an online purchase.

6. Just because stores have reopened doesn’t mean people are coming back.

The pandemic caused a massive ripple in worldwide markets due to government shutdowns. Apparently, the reopening of stores hasn’t done much to convince consumers to return.

The percentage of Americans who have recently visited a mall is less than half of what it was pre-Covid. Before the pandemic, about 56% of Americans said they visited a mall within the last 30 days. Now, just 26% of respondents say they’ve shopped at a mall in the last month.

Even with stores reopening, 39% of consumers say they will continue shopping online the same amount, and 37% say they plan to shop online even more. In other words, a majority of people will maintain or increase the online shopping habit they picked up during the pandemic.

7. Men spend more online shopping now than they did pre-pandemic, compared to women.

The pandemic has changed all kinds of consumer shopping habits, including the amount of money people spend online now versus what they spent before the pandemic. When comparing men and women, we found that:

•  25% of men are spending over $500 more on online shopping now than they did pre-pandemic

•  17% of women are spending over $500 more on online shopping now than they did pre-pandemic

•  37% of women are spending $100 or less on online shopping now compared to pre-pandemic days

•  29% of men are spending $100 or less on online shopping now compared to pre-pandemic days

8. People tend to order from Amazon at least three times per month.

People are ordering more from Amazon than ever before. The company’s profits increased 220% in 2021 from the previous year when the pandemic was in full effect.

A majority of respondents (65%) place three or more orders on Amazon each month. And 16% place more than five Amazon orders every month.

9. Shoppers are split on in-store vs. online clothes shopping.

Despite the convenience of online shopping, there was a near-even split between the percentage of people who prefer to shop for clothes online (52%) versus in-person (48%).

Boomers had the largest percentage of respondents (60%) who prefer to shop for clothes online. Gen Z had the largest percentage of respondents who prefer to shop for clothes in-person (55%).

While many online retailers have made it easier to return clothes, the inconvenience of having to ship items back may outweigh the inconvenience of having to drive to a store to try things on.

10. Items that look different online vs. in-person are a common source of purchase regret.

Buyer’s remorse is not new. However, with the rise of online shopping, we wanted to find out the most common reason people regret their online purchases specifically.

Apparently, it’s because items can look a lot better on-screen than in-person. The biggest reason our respondents regretted an online purchase was because they felt it looked different in real life compared to how it was presented online (26%). The second-most popular reason was overspending on an online purchase (22%).

Here’s a breakdown of the reasons people regret online purchases:

•  It looked better on the screen than in real life – 26%

•  I spent too much money on it – 22%

•  I do not use or wear it – 14%

•  It wasn’t what I wanted but I was too lazy to return it – 14%

•  I meant to return it but missed the window for returns – 13%

•  I don’t know what I was thinking when I bought it – 10%

When we analyzed social posts that discussed online shopping regrets, we found that the posters tended to be Gen Z women who are mothers, have dogs, and/or are writers or artists.

According to the social listening data, people regret buying clothing the most, and they regret buying beauty and health products the least.

11. Buy Now Pay Later: Convenient or confusing?

When looking at social posts about shopping regrets from March 2021 to March 2022, we noticed a spike in negative sentiment in February 2022. The spike was caused by a viral Bloomberg article that discusses the dangers and confusion around buy-now-pay-later (BNPL) options while shopping online.

The article talked about how BNPL models can be misleading about how much they charge consumers, especially compared to credit cards. It discussed how using a buy-now-pay-later option can end up being more expensive than using a credit card.

Buy-now-pay-later is a relatively new concept for online shoppers, but it’s already gained popularity: More than one in 10 of our survey respondents (14%) say they prefer to use a BNPL service to finance their online purchases. If you choose to use buy now pay later, read all the terms carefully and make sure you fully understand how much you’re being charged. You may find that paying with a credit card is a more cost-effective option.

12. Haul videos are an influential source of shopping inspiration.

Our data shows that haul videos are an influential source of shopping inspiration. In fact, one-third of our respondents said the main reason they watch haul videos is to discover new products they might want to buy.

More than half (53%) of our respondents say they’ve bought something they saw on a haul video. When comparing different age groups, younger people appear to be the most influenced by haul videos, with 70% of Gen Zers saying they’ve bought something after watching one. Looking at men versus women, men are more likely to have purchased something they saw on a haul video (60%) than women (46%).

13. Online grocery delivery is here to stay.

While in-store grocery shopping continued during the pandemic, reluctance to be out in public opened the door for more options, such as grocery delivery apps and DIY meal kits.

In fact, 38% of respondents now use grocery delivery services but didn’t before the pandemic. And 48% of people have food or groceries delivered to their house at least once a week. Before the pandemic, only 3% of grocery spending occurred online!

We also found that 22% of people use meal kits such as Blue Apron and Hello Fresh currently, but did not use them before the pandemic.

And on days when people don’t feel like cooking, online food delivery comes to the rescue. In fact, 28% of respondents said they now order meals from services like UberEats and DoorDash but never used to pre-pandemic.

When we asked respondents what they get when ordering food or groceries online, the most common answers were:

•  Sweet snacks (such as candy, cookies, ice cream): 45%

•  Salty snacks (such as chips, jerky, nuts): 43%

•  Vegetables and fruit: 42%

The Takeaway

Mass shutdowns and the reluctance to go out in public made consumers rely more on online shopping during the pandemic. And now that stores have reopened, people plan to continue shopping online at the same rate, or even more.

With so many consumers now embracing the convenience of online grocery and food delivery, leaving the house for necessities may become a thing of the past. One reason people might consider venturing out, however, is to buy new clothing. Nearly half of shoppers still want to try things on before they buy them.

A majority of people say most of their online purchases are impulse buys—and they’ve even forgotten they ordered something until it arrived at their door. Perhaps that has some correlation with the fact that more than half of our survey respondents say they haven’t been sober when shopping online.

There has also an increase in the use of the buy-now-pay-later model, which became popular during the pandemic. In fact, over 10% of our respondents say it’s their preferred payment method when shopping online. But buy-now-pay-later models can be misleading, and may ultimately end up costing buyers more than they expected.

Credit cards offer a similar type of financing, but are typically much clearer in their repayment terms and interest rates. They also often offer rewards.

Photo credit: iStock/AsiaVision

New and existing Checking and Savings members who have not previously enrolled in direct deposit with SoFi are eligible to earn a cash bonus when they set up direct deposits of at least $1,000 over a consecutive 25-day period. Cash bonus will be based on the total amount of direct deposit. The Program will be available through 12/31/23. Full terms at sofi.com/banking. SoFi Checking and Savings is offered through SoFi Bank, N.A. Member FDIC.

SoFi members with direct deposit can earn up to 4.00% annual percentage yield (APY) interest on Savings account balances (including Vaults) and up to 1.20% APY on Checking account balances. There is no minimum direct deposit amount required to qualify for these rates. Members without direct deposit will earn 1.20% APY on all account balances in Checking and Savings (including Vaults). Interest rates are variable and subject to change at any time. These rates are current as of 3/17/2023. Additional information can be found at https://www.sofi.com/legal/banking-rate-sheet

Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.

SOCC0622017

Plastic credit cards are easily destroyed by simply cutting them up with a household pair of scissors. But in recent years, some credit card issuers have started issuing metal credit cards. While these have become somewhat of a status symbol, the problem comes in trying to figure out how to dispose of metal credit cards.

It’s good practice to destroy a metal credit card once you’re done using it so that nobody can access your personal information. However, disposing of a metal credit card is not as easy as using a pair of regular household scissors. Thankfully, there are a few options to consider if you want to know how to destroy a metal credit card.

Why Should You Destroy a Metal Credit Card?

The biggest reason to destroy a metal credit card is to make sure that nobody uses your credit card information.

Even though most credit card companies have a $0 fraud liability policy, you don’t want to deal with the hassle of unauthorized purchases. And even if you’ve canceled your credit card or it’s expired, you’ll still want to destroy it, since it has personal information that might be used in different types of identity theft.

Recommended: Does Applying For a Credit Card Hurt Your Credit Score

Factors to Consider Before Destroying a Credit Card

Before destroying a metal credit card, you’ll want to make sure that it makes sense to cancel your account.

If you’re still using a credit card through automatic payments or recurring purchases, make sure to cancel those or move them to other cards. Once you close your account and dispose of your metal credit card, any such purchases will be declined.

Also take into account any potential impacts on your credit score that closing your account may have. Closing an account could increase your credit utilization ratio since you’ll have less available overall credit, and it could also lower the age of your accounts, depending on how long you’ve had your account. Both factors could lead to a dip in your credit score.

Before moving forward with closing your account, you’ll also want to take a look at your rewards to ensure you wouldn’t lose what you’ve already earned. Also remember that you’ll still need to pay off your card’s balance in full. Keep an eye out for any final payments that might roll in after your account is closed.

Recommended: When Are Credit Card Payments Due

Ways to Get Rid of a Metal Credit Card

If you’re confident you want to move forward, here are some options for how to dispose of a metal credit card.

Sending It Back to Your Credit Card Issuer

One of the best ways to dispose of a metal credit card is to return it directly to your credit card issuer. Most credit card issuers will provide you with a postage-paid envelope to return your metal credit card, if you ask. This can be a great (and relatively secure) way to dispose of your metal credit card.

Returning It to a Physical Bank Branch

Another option for returning your metal credit card to your credit card issuer is by bringing it to a physical bank branch. Of course, this is only a viable option if your issuer has physical branches near you. If your card has reached its credit card expiration date and you want to get rid of it, this can be a reasonable option.

Stowing It Away

Another option for disposing of a metal credit card is to simply stow it away somewhere safe in your house. This could be a filing cabinet, sock drawer, or anywhere else in your home. While this isn’t a great long-term solution, since there is some risk, it may work in the short-term.

Destroying It on Your Own

The final option for disposing of a metal credit card that you’re no longer using is destroying it on your own. After all, this is the preferred solution for most non-metal credit cards. And it is still possible with a metal credit card, though it is a bit trickier, as you’ll see in the next section.

Guide to Disposing a Metal Credit Card on Your Own

For those who want to DIY the destruction of their metal card, here’s how you destroy metal credit cards.

Using Tin Snips

If you have a pair of tin snips, that’s probably the easiest way to destroy a metal credit card on your own. Tin snips should make quick work of most metal credit cards. If you don’t have a pair of tin snips yourself, check with friends and family to see if you can borrow a pair.

Using Heavy-Duty Scissors

While most traditional or kitchen scissors will not do much to a metal credit card, if you have a heavy-duty pair of scissors, you may be in luck. Heavy-duty scissors made of stainless steel or titanium may be able to help you destroy and dispose of a metal credit card.

Mangling It With Pliers

If you don’t have heavy-duty scissors or tin snips, another option is to use a regular pair of pliers. While this may not be the most practical way to dispose of a metal credit card, it could be worth a try.

Drilling Holes Into It

If you have a power drill with metal-cutting bits, you might be able to dispose of your metal credit card by drilling holes into it. You’d just need to drill enough holes in your card to remove any of your personal information as well as the EMV chip. Keep in mind that you’ll need a powerful drill with special bits — it’s unlikely that a regular drill will do the job.

Using a Blow Torch

If you have access to a blow torch, and are knowledgeable enough about it to be able to use it safely, you may have luck using it to destroy your metal credit card. Of course, if you have a big enough shop to have a blow torch, you probably also have a pair of tin snips. That will be much easier, but maybe not as fun!

Throwing It in Your Fire Pit

While you may be able to destroy your metal credit card by simply throwing it in your fire pit, this may not be the most environmentally-conscious way to dispose of your metal credit card. Many metal credit cards have different kinds of metals in them that may not be safe to burn.

Avoid These Methods for Discarding a Metal Credit Card

Out of the many ways you can dispose of your metal credit card, here are the methods to steer clear of.

Giving It to Third-Party Services

One of the top credit card rules is that you should not give your personal information out to anyone. This still holds true, even if your credit card account is closed. Your personal information can still be used for identity theft or other nefarious purposes. Either destroy your metal credit card yourself, or deal directly with your credit card issuer.

Throwing It Away or Recycling It

You’ll also want to avoid simply throwing your metal credit card away or recycling it. You may be trying to take advantage of “security by obscurity,” hoping that nobody will find it. But because of how a credit card works, it’s easy for anybody that has your card to access your account and your personal information. Don’t take that risk — make sure to destroy your card responsibly.

Recommended: Tips for Using a Credit Card Responsibly

Using a Paper Shredder

While most paper shredders do have the capacity to shred a non-metal credit card, it is unlikely that your typical paper shredder can handle a metal credit card. You are more likely to damage your paper shredder and still have an intact metal credit card.

Using Traditional Scissors

Traditional kitchen scissors will not be able to destroy most metal credit cards. While you’re unlikely to damage your scissors, you’re also quite unlikely to make any progress trying to destroy your metal card with a traditional pair of scissors.

Recommended: Can You Buy Crypto With a Credit Card

The Takeaway

While it may be trickier to destroy a metal credit card than it is to get rid of a plastic credit card, it’s still important to do. You don’t want your personal information floating around for anyone to possibly use. Even if your credit card account is closed, you still run the risk of someone using the card to steal your identity. The easiest way to destroy a metal credit card is securely sending it back to your credit card issuer.

FAQ

What is the safest way to destroy a credit card?

The safest way to destroy a metal credit card is to securely send it back to your credit card issuer. Most credit card issuers will send you a postage-paid envelope that will allow you to send the metal card back to them. Alternatively, you can return it directly back to a physical branch location.

How do I get rid of a metal credit card at home?

One of the easiest ways to get rid of a metal credit card at home is using tin snips. If you have a pair of tin snips, they will make quick work of a metal credit card. Just make sure to be careful with the rough metal edges once you cut it up.

Can you burn a metal credit card?

It is possible to burn a metal credit card, though it may not be the most environmentally-conscious thing to do. Burning a metal credit card may release toxic gasses into the air.

Can I destroy my metal credit card with tin snips?

Yes, destroying a metal credit card with tin snips is one of the easiest ways to dispose of a metal credit card. Of all the different options for destroying a metal credit card at home, tin snips are the tool that is most likely to be found in the homes of most credit card consumers.

Photo credit: iStock/Katya_Havok

Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.

Disclaimer: Many factors affect your credit scores and the interest rates you may receive. SoFi is not a Credit Repair Organization as defined under federal or state law, including the Credit Repair Organizations Act. SoFi does not provide “credit repair” services or advice or assistance regarding “rebuilding” or “improving” your credit record, credit history, or credit rating. For details, see the FTC’s website .



New and existing Checking and Savings members who have not previously enrolled in direct deposit with SoFi are eligible to earn a cash bonus when they set up direct deposits of at least $1,000 over a consecutive 25-day period. Cash bonus will be based on the total amount of direct deposit. The Program will be available through 12/31/23. Full terms at sofi.com/banking. SoFi Checking and Savings is offered through SoFi Bank, N.A. Member FDIC.

SoFi members with direct deposit can earn up to 4.00% annual percentage yield (APY) interest on Savings account balances (including Vaults) and up to 1.20% APY on Checking account balances. There is no minimum direct deposit amount required to qualify for these rates. Members without direct deposit will earn 1.20% APY on all account balances in Checking and Savings (including Vaults). Interest rates are variable and subject to change at any time. These rates are current as of 3/17/2023. Additional information can be found at https://www.sofi.com/legal/banking-rate-sheet

SOCC0622017

While the options market is risky and not suitable for everyone, these contracts can be a tool to make a speculative bet or offset risk in another position.

Many option strategies can involve one “leg,” meaning there’s only one contract that’s traded. More sophisticated strategies involve buying or selling multiple options contracts at the same time in order to minimize risk.

Here’s a guide that covers 10 important options trading strategies–from the most basic to the more complex and advanced.

10 Important Options Trading Strategies for Every Investor

When trading options, investors can either buy existing contracts, or they can “write” or sell contracts for securities they currently hold. The former is generally used as a means of speculation, while the latter is most often used as a way of generating income.

Here’s a closer look at important options strategies for beginner, intermediate and more advanced investors to know.

1. Long Calls

Level of Expertise: Beginner

Being long a call option means an investor has purchased a call option. “Going long” calls are a very traditional way of using options. This strategy is often used when an investor has expectations that the share price of a stock will rise but may not want to outright own the stock. It’s therefore a bullish trading strategy.

Let’s say an investor believes that Retail Stock will climb in one month. Retail Stock is currently trading at $10 a share and the investor believes it will rise above $12. The investor could buy an option with a $12 strike price and with an expiration date at least one month from now. If Retail Stock’s price rises to hit $12 within a month, the value or “premium” of the option would likely rise.

2. Long Puts

Level of Expertise: Beginner

Put options can be used to make a bearish speculative bet, similar to shorting a stock, or they can also function as a hedge. A hedge is something an investor uses to make up for potential losses somewhere else. Here are examples of both uses.

Let’s say Options Trader wants to wager shares of Finance Firm will fall. Options Trader doesn’t want to buy the shares outright so instead purchases puts tied to Finance Firm. If Finance Firm stock falls before the expiration date of the puts, the value of those options will likely rise. And Options Trader can sell them in the market for a profit.

An example of a hedge might be an investor who buys shares of Tech Stock C that are currently trading at $20. But the investor is also nervous about the stock falling, so they buy puts with a strike price of $18 and an expiration two months from now.

One month later, Tech Stock C stock tumbles to $15, and the investor needs to sell their shares for extra cash. But the investor capped their losses because they were able to sell the shares at $18 by exercising their puts.

3. Covered Calls

Level of Expertise: Beginner

The covered call strategy requires an investor to own shares of the underlying stock. They then write a call option on the stock and receive a premium payment.

The tradeoff is that if the stock rises above the strike price of the contract, the stock shares will be called away from them, and the shares (along with any future price rises) will be forfeit. So, this strategy works best when a stock is expected to stay flat or go down slightly.

If the stock price of Company Y stays below the strike price when the option expires, the call writer keeps the shares and the premium and can then write another covered call if desired. If Company Y rises above the strike price when the option expires, the call writer must sell the shares at that price.

4. Short Puts

Level of Expertise: Beginner

Being short a put is similar to being long a call in the sense that both strategies are bullish. However, when shorting a put, investors actually sell the put option, earning a premium through the trade. If the buyer of the put option exercises the contract however, the seller would be obligated to buy those shares.

Here’s an example of a short put: Shares of Transportation Stock are trading at $40 a share. An investor wants to buy the shares at $35. Instead of buying shares however, the investor sells put options with a strike price of $35. If the shares never hit $35, the investor gets to keep the premium they made from the sale of the puts.

Should the options buyer exercise those puts when it hits $35, the investor would have to buy those shares. But remember the investor wanted to buy at that level anyways. Plus by going short put options, they’ve also already collected a nice premium.

5. Short Calls or Naked Calls

Level of Expertise: Intermediate

When an investor is short call options, they are typically bearish or neutral on the underlying stock. The investor typically sells the call option to another person. Should the person who bought the call exercise the option, the original investor needs to deliver the stock.

Short calls are like covered calls, but the investor selling the options don’t already own the underlying shares, hence the phrase “naked calls”. Hence they’re riskier and not for beginner investors.

Here’s a hypothetical case: Investor A sells a call option with a strike price of $100 to Trader B, while the underlying stock of Energy Stock is trading at $90. This means that if Energy Stock never rises to $100 a share, Investor A pockets the premium they earned from selling the call option.

However, if shares of Energy Stock rise above $100 to $115, and Trader B exercises the call option, Investor A is obligated to sell the underlying shares to Trader B. That means Investor A has to buy the shares for $115 each and deliver them to Trader B, who only has to pay $100 per share.

6. Straddles and Strangles

Level of Expertise: Intermediate

With straddles in options trading, investors can profit regardless of the direction the underlying stock or asset makes. In a long straddle, an investor is anticipating higher volatility, so they buy both a call option and a put option at the same time. Short straddles are the opposite–investors sell a call and put at the same time.

Straddles and strangles are used when movement in the underlying asset is expected to be small or neutral.

Let’s look at a hypothetical long straddle. An investor pays $1 for a call contract and $1 for a put contract. Both have strikes of $10. In order for the investor to break even, the stock will have to rise above $12 or fall below $8. This is because we’re taking into account the $2 they spent on the premiums.

In a long strangle, the investor buys a call and put but with different strike prices. This is likely because they believe the stock is more likely to move up than down, or vice versa. In a short strangle, the investor sells a call and put with different strikes.

Here’s an example of a short strangle. An investor sells a call and put on an exchange-traded fund (ETF) for $3 each. The maximum profit the investor can make is $6 — the total from the sales of the call and the put options. The maximum loss the investor can incur is unlimited since the underlying ETF can potentially climb higher forever. Meanwhile, losses would stop when the price hit $0 but still be significant.

7. Cash-Secured Puts

Level of Expertise: Intermediate

The cash-secured put strategy is one that can both provide income and let investors purchase a stock at a lower price than they might have been able to if using a simple market buy order.

Here’s how it works: an investor writes a put option for Miner CC they do not own with a strike price lower than shares are currently trading at. The investor needs to have enough cash in their account to cover the cost of buying 100 shares per contract written, in case the stock trades below the strike price upon expiration (in which case they would be obligated to buy).

This strategy is typically used when the investor has a bullish to neutral outlook on the underlying asset. The option writer receives cheap shares while also holding onto the premium. Alternatively, if the stock trades sideways, the writer will still receive the premium, but no shares.

8. Bull Put Spreads

Level of Expertise: Advanced

A bull put spread involves one long put with a lower strike price and one short put with a higher strike price. Both contracts have the same expiration date and underlying security. This strategy is intended to benefit from a rising stock price. But unlike a regular call option, a bull put spread limits losses and can also profit from time decay.

Let’s say a stock is trading at $150. Trader B buys one put option with a strike of $140 for $3, while selling another put option with a strike of $160 for $4. The maximum profit is $1, or the net earnings from the two options premiums. So $4 minus $3 = $1. The maximum profit can be achieved when the stock price goes above the higher strike, so $160 in this case.

Meanwhile, the maximum loss equals the difference between the two strikes minus the difference of the premiums. So ($160 minus $140 = $20) minus ($4 minus $3 = $1) so $20 minus $1, which equals $19. The maximum loss is achieved if the share price falls below the strike of the put option the investor bought, so $140 in this example.

Recommended: A Guide to Options Spreads

9. Iron Condors

Level of Expertise: Advanced

The iron condor consists of four option legs (two calls and two puts) and is designed to earn a small profit in a low-risk fashion when a stock is thought to have little volatility. Here are the four legs. All four contracts have the same expiration:

1.   Buy an out-of-the-money put with a lower strike price

2.   Write a put with a strike price closer to the asset’s current price

3.   Write an call with a higher strike

4.   Buy a call with an even higher out-of-the-money strike.

If an individual makes an iron condor on shares of Widget Maker Inc., the best case scenario for them would be if all the options expire worthless. In that case, the individual would collect the net premium from creating the trade.

Meanwhile, the maximum loss is the difference between the long call and short call strikes, or the long put and short put strikes, after taking into account the premiums from creating the trade.

10. Butterfly Spreads

Level of Expertise: Advanced

A butterfly spread is a combination of a bull spread and a bear spread and can be constructed with either calls or puts. Like the iron condor, the butterfly spread involves four different options legs. This strategy is used when a stock is expected to stay relatively flat until the options expire.

In this example, we’ll look at a long-call butterfly spread. To create a butterfly spread, an investor buys or writes four contracts:

1.   Buys one in-the-money call with a lower strike price

2.   Writes two at-the-money calls

3.   Buys another higher striking out-of-the-money call.

The Takeaway

Options trading strategies offer a way to potentially profit in almost any market situation—whether prices are going up, down, or sideways. The market is complex and highly risky, making it not suitable for everyone, but the guide above lays out different trading strategies based on the level of expertise of the investor.

Investors who are ready to dip their toe into options trading might consider SoFi’s options trading platform, where they’ll have access to a library of educational content about options. Plus, the platform has a user-friendly design.

Photo credit: iStock/Rockaa
SoFi Invest®