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Sports card investing typically involves buying and selling sports cards in the hope that the cards you collect will increase in value over time. If you collect sports cards as a hobby, you might be interested in exploring how your collection could fold into your overall investment strategy, if at all, and considering its potential to generate returns over time.

Are sports cards a good investment? They may be for investors who understand how the market for sports cards works and how to identify investment opportunities. Like any other investment, however, there are some risks to be aware of, especially when it comes to alternative investments like sports cards. Here’s a closer look at how investing in sports cards works.

History of Investing in Sports Cards

Sports cards have a lengthy history, dating back to the 19th century. The earliest known baseball card was issued in 1865 by the Brooklyn Atlantics, who were dominant in the New York City sports scene at the time, according to Library of Congress records. The team’s “carte de visit,” or visiting card, was handed out to fans as souvenirs.

More athletic organizations followed suit, issuing sets of trading cards featuring lithographic portraits and later, photographic prints of individual players. These early sports card sets were often included in packs of candy or tobacco and were used as a marketing tactic by companies to get consumers to buy their products.

Interest in sports card trading grew throughout the early 20th century, and collectors began to realize how valuable these cards could be. Baseball cards were joined by football cards, and later, basketball cards. By the 1980s, the market for sports cards investing and trading was beginning to take off. Investing in sports cards and other sports memorabilia has become a way to diversify and potentially generate returns, outside of traditional stocks and bonds.

As an alternative investment, sports cards offer the potential to combine your investment strategy with your passions if you’re a true sports enthusiast. But it’s important to know that alternative investments can be high risk, and whether or not sports card investing provides returns can depend on a number of factors. (SoFi offers funds with alternative investments, but it does not offer sports card investing.)

Recommended: Alt Investment Guide

The Sports Card Market

Sports card investments are seeing a resurgence in recent years, and as of 2023, the sports trading card market generated $14.8 billion in revenue. That number is expected to grow to more than $51 billion by 2033. Some of the most sought-after cards in the market trade for millions of dollars, including a T206 Honus Wagner baseball card which sold for $6.606 million at auction in 2021.

The sports card investment market extends to not only baseball or football cards, but a variety of other trading cards including:

•   Character cards

•   Image cards

•   Autograph cards

•   Pokémon cards

•   Magic: The Gathering cards

•   Yu-Gi-Oh! cards

•   Cardfight! Vanguard cards

Some of these specialty cards rival the performance of the most in-demand sports cards. One of the rarest and most valuable Pokémon cards, for instance, was valued at $5.275 million at auction.

How to Invest in Sports Cards

Investing in sports cards typically involves simply buying them. You can buy packs of cards, or even boxes, and then open those packs to see what’s in them – essentially, hoping that you’ll find a rare or valuable card. You can also go out on the market and try to track down specific cards that have value, or that you believe have value. Perhaps they’re selling for under market rate, or you believe they’ll be worth more in the future than you’d pay for them now? In that case, you can make an investment and hope it pays off.

In effect, though, buying cards is really the only way to invest in sports cards. You could also look into buying fractional shares of certain high-value cards on some investment platforms, too.

Key Factors That Influence Card Value

An obvious key to success when you invest in sports cards is knowing what’s valuable — and what’s not. There’s one simple rule of thumb to remember: Sports cards are worth what someone is willing to pay for them.

Sports card valuations are determined by a variety of factors, including their age and rarity. Developing a trained eye can help with your decision-making when trading investment sports cards.

Player Performance and Popularity

Player performance and popularity can make a difference in how much a sports card commands at an auction or in the trading market. A card featuring a high-profile player with an impressive list of career achievements is likely to have a higher valuation than the card of an average player.

Savvy collectors consider not just current but future popularity when deciding which cards to invest in. For example, they might buy up rookie cards for a number one draft pick if expectations are high that the player will have a stellar career.

Scarcity also factors in. Limited edition or autographed cards may hold more value and appeal for collectors if there are fewer of them in the trading market.

Card Condition and Grading

The card’s condition also factors in when determining what a sports card investment is worth. Cards that are in mint condition, for instance, generally have a higher value than a card that has some minor wear and tear.

It’s possible for sports card investors to have their cards professionally graded. Grading is the process of having a professional evaluate your cards to determine what they’re worth and rating them on a scale of 1 to 10. The higher the grade, the better the condition the card is in and the more it’s likely to be worth.

A perfect “10 card” would have:

•   Four perfectly-sharp corners

•   A correctly-centered image that is in sharp focus

•   No damage or wear to its original coating

•   No staining

•   No writing or stray in/pencil marks

Professional grading services know exactly what to look for, including how to spot fake cards which is one of the biggest risks associated with alt investments in sports cards.

Risks and Challenges in the Sports Card Market

Is collecting sports cards a good investment? Most investments carry some degree of risk and sports are no different.

If you’re interested in how to get into sports card investing it’s important to understand these risk factors:

•   Counterfeiting/fraud. Sports cards are a target for counterfeiting, which could put you at risk of making a bad investment if you can’t tell the difference between a fake and the real thing.

•   Inaccurate grading. You may rely on a pro grading service to tell you what your sports cards are worth, but it’s possible they could get it wrong. If the grader’s assessment is incorrect your cards could end up over or undervalued.

•   Volatility and unpredictability. The sports card trading market can be unpredictable and card valuations don’t always hold steady. If a player has a poor season, for instance, or gets traded to an underwhelming team, that could affect the value of your collectible cards and lead to a lower than expected rate of return.

Lastly, there’s the risk of simply getting it wrong. You might believe that a particular player’s card values are going to take off so you sink a chunk of money into buying them. Only, their career doesn’t go as planned or the market takes an unexpected turn and now you’re out the money that you’ve invested.

Recommended: Alternative Investment Definition

The Takeaway

You have different options for how to invest in sports cards, including buying cards at auction, trading through online marketplaces, or opting for digital versions with non-fungible tokens (NFTs). Regardless of your investing preferences, think about how much risk you’re comfortable taking on and what percentage of your portfolio you want to dedicate to sports card investments for the short and long term.

Ready to expand your portfolio's growth potential? Alternative investments, traditionally available to high-net-worth individuals, are accessible to everyday investors on SoFi's easy-to-use platform. Investments in commodities, real estate, venture capital, and more are now within reach. Alternative investments can be high risk, so it's important to consider your portfolio goals and risk tolerance to determine if they're right for you.

Invest in alts to take your portfolio beyond stocks and bonds.

FAQ

How important is card grading in sports card investing?

One of the first things you’ll hear about when researching how to start investing in sports cards is grading. Grading is what sets the standard for how much a sports card or another type of trading card is worth. There are numerous companies that offer grading services and it’s important to research them carefully to find a reputable grader to work with.

What sports typically have the most valuable cards?

Some of the most valuable sports card investments have historically been baseball cards, which makes sense since those were the first kind of trading cards to hit the market. Basketball and football cards can also be highly valuable if they belong to in-demand players. And surprisingly, rare Pokémon and other gaming cards can also command impressive prices.

What is the difference between a vintage and modern sports card?

Sports card collectors don’t always agree about what constitutes a vintage vs. modern card. For many collectors, the cutoff is 1980; cards produced before that year are vintage while cards produced after are modern. If you have a mixed collection of cards from different years, a grader can help you figure out which ones are vintage and which ones are not.7

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Brokerage and Active investing products offered through SoFi Securities LLC, member FINRA(www.finra.org)/SIPC(www.sipc.org). For all full listing of the fees associated with Sofi Invest, please view our fee schedule.

An investor should consider the investment objectives, risks, charges, and expenses of the Fund carefully before investing. This and other important information are contained in the Fund’s prospectus. For a current prospectus, please click the Prospectus link on the Fund’s respective page. The prospectus should be read carefully prior to investing.
Alternative investments, including funds that invest in alternative investments, are risky and may not be suitable for all investors. Alternative investments often employ leveraging and other speculative practices that increase an investor's risk of loss to include complete loss of investment, often charge high fees, and can be highly illiquid and volatile. Alternative investments may lack diversification, involve complex tax structures and have delays in reporting important tax information. Registered and unregistered alternative investments are not subject to the same regulatory requirements as mutual funds.
Please note that Interval Funds are illiquid instruments, hence the ability to trade on your timeline may be restricted. Investors should review the fee schedule for Interval Funds via the prospectus.

Claw Promotion: Customer must fund their Active Invest account with at least $50 within 30 days of opening the account. Probability of customer receiving $1,000 is 0.028%. See full terms and conditions.

Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.

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Cannabis ETFs are funds that concentrate their holdings in the cannabis or marijuana industry. Investing in a single weed ETF could allow you to gain exposure to dozens of cannabis-related companies, without having to buy individual stocks. As such, you might consider adding a cannabis ETF to your portfolio if you’re looking for diversification, as exchange-traded funds or ETFs may offer exposure to a collection of investments in a single basket.

Investors should learn more about ETFs as investments, and the specifics of the marijuana industry, however, before investing.

What Are Cannabis ETFs?

Cannabis ETFs are exchange-traded funds that invest in companies that are connected to the cannabis industry. A marijuana ETF works the same way as any other type of ETF, in terms of how it’s traded, as they can be bought and sold on the stock market. As for how they work, ETFs pool money from multiple investors and trade on an exchange. All that sets a cannabis ETF apart from other ETFs is what it invests in — in this case, the cannabis industry.

There are only a handful of cannabis ETFs that trade in the U.S. which suggests that there may be room in the market for newcomers. The world’s first marijuana ETF, Global X Marijuana Life Sciences Index (HMMJ) was launched in Canada in 2017. The first U.S.-focused cannabis ETF landed in 2020, with the introduction of AdvisorShares’ Pure US Cannabis ETF (MSOS).

Marijuana legalization efforts have spurred interest in cannabis investments. At the time of writing, 24 states and the District of Columbia have legalized marijuana for recreational use. Another 14 states have legalized cannabis for medical use. Under federal law, marijuana remains illegal.

Recommended: Stock Market History

Understanding the Cannabis Industry

The cannabis industry is multilayered and diverse. Cannabis products are typically categorized according to their purpose and use.

Medical Cannabis

Medical marijuana is used to treat pain and symptoms of illness. It’s derived from the Cannabis sativa plant, which contains chemicals and active compounds. These chemicals, which include delta-9 tetrahydrocannabinol (THC) and cannabidiol (CBD), produce reactions in the brain and body that may help to ease pain or create psychoactive effects.

Doctors may prescribe medical marijuana for a variety of conditions, including:

•   Glaucoma

•   Crohn’s disease

•   Epilepsy/seizures

•   Multiple sclerosis

•   HIV/AIDs

•   Alzheimer’s disease

•   Amyotrophic lateral sclerosis (ALS)6

It can also be used as a form of pain management for people suffering from other chronic or terminal conditions.

Recreational Cannabis

Recreational or adult-use cannabis is cultivated for non-medical purposes.7 In terms of its composition, the underlying chemicals are the same but the strength of each one can vary. With recreational marijuana, there may be higher amounts of THC present. THC is the chemical that produces a “high” when using marijuana.

There’s also a difference in how recreational vs. medical marijuana is sold. Both can be sold at dispensaries but you may need a state-issued cannabis card to purchase the medical version. With recreational marijuana, you may just need a state-issued ID card proving that you’re old enough to make the purchase. Note that the laws regulating how, when, to whom, and even if any type of cannabis is sold varies from state to state.

Hemp and CBD Products

Hemp is any part of the Cannabis sativa plant that has a THC concentration of no more than 0.3%. CBD is derived from hemp products and is the second most active ingredient in marijuana.

The legality of hemp and CBD products varies from state to state. Legality typically ties into the concentration of THC present. Again, some states are more stringent than others. In Idaho, for instance, CBD must be derived from one of five acceptable parts of the Cannabis sativa plant and have 0% THC.

Types of Companies in Cannabis ETFs

Cannabis ETFs vary in the underlying investments they hold. Some marijuana ETFs invest in a range of companies across different segments of the industry. Others choose to target a specific niche.

Typically, cannabis investing extends to companies that:

•   Grow, distribute, or sell marijuana (medical or recreational)

•   Conduct research into the chemical composition of marijuana and its range of uses

•   Have an ancillary connection to the industry or have substantial exposure to marijuana stocks

•   Marijuana ETFs may have many underlying holdings or few; reading the ETF’s prospectus can give you a better idea of how investments are concentrated.

For example, Cambria Cannabis ETF (TOKE) offers broad exposure that includes cannabis growers, cannabis retailers, and cigarette manufacturers. Amplify Alternative Harvest ETF (MJ), meanwhile, is largely focused on cannabis pharmaceutical companies.

Advantages of Investing in Cannabis ETFs

Since this is a relatively new asset class, there are some risks, but if your ETF picks perform well you could realize solid returns with marijuana investments.

Cannabis is a growing industry and investors have the opportunity to get in on the ground floor of new companies as they emerge. As legalization efforts expand, there may be more demand for growers, distributors, sellers, and pharmaceutical companies.

In terms of how much of your portfolio to invest in cannabis ETFs, it depends on your risk tolerance and diversification needs. You may start with a smaller allocation and increase it over time as you get comfortable with the cannabis ETF market and its risks.

Risks Associated with Cannabis ETFs

All investments have some risk, but cannabis ETFs tend to be more volatile. The market’s relative newness makes it more susceptible to pricing and trading fluctuations. Beyond that, there are legal and regulatory considerations to keep in mind.

Here are some things to weigh before investing in a marijuana ETF.

Regulatory and Legal Risks

Cannabis ETFs are subject to greater scrutiny from the Securities and Exchange Commission (SEC) due to the nature of the underlying investments and the overall legality of marijuana. Weed ETFs must adhere to regulatory guidelines regarding the use of a custodian to hold assets, which can sometimes spell trouble if a fund is unable to find a willing custodian.

Aside from that, the legality of marijuana, hemp, and CBB products is not uniform across all 50 states and the various territories held by the U.S. For that reason, it’s important to do your due diligence to understand what you’re really investing in when you buy a cannabis ETF.

If a fund holds investments in cannabis companies that are operating illegally, that could put the entire ETF in jeopardy. Aside from that risk, certain jobs, including government jobs, may revoke your security clearance if you invest in marijuana stocks or ETFs.

Popular Cannabis ETFs in the Market

There are a handful of cannabis ETFs available for trade in the U.S., and those include:

•   AdvisorShares Pure US Cannabis ETF (MSOS)

•   Amplify Alternative Harvest ETF (MJ)

•   Cambria Cannabis ETF (TOKE)

•   Roundhill Cannabis ETF (WEED)

•   AdvisorShares MSOS Daily Leveraged ETF (MSOX)

Some of these ETFs have more than a dozen holdings while others have less than ten. They also vary with regard to dividends, returns, and expense ratios.

Recommended: What Is a Stock?

Factors to Consider When Choosing a Cannabis ETF

Choosing a cannabis ETF typically starts with researching and evaluating what type of cannabis companies you’d like exposure to. Once you narrow that down, you can then compare specific metrics for different funds, including:

•   Expense ratio. An expense ratio represents how much you’ll pay to own the fund annually. Typically, the lower this number is, the better.

•   Holdings. Holdings are what an ETF invests in. You’ll want to look at what a cannabis ETF owns and how much of the fund’s money is concentrated in each investment.

•   Trading volume and liquidity. Trading volume and liquidity can give you an idea of how in-demand a marijuana ETF is and how easy (or difficult) it will be to sell it when you’re ready to unload it.

It’s also helpful to consider the minimum investment required, if any, and the share price of the fund. If you have a limited budget for cannabis investing you’ll have to decide whether you want to spread your money across multiple funds or concentrate all of it in a single fund.

Recommended: How to Analyze a Stock

How to Invest in Cannabis ETFs

The simplest way to invest in cannabis ETFs is through a brokerage. If you don’t have a brokerage account, you can open one and start investing online. Before you do, take time to review the brokerage’s investment options to make sure you’ll have access to marijuana ETFs. Then consider the minimum account deposit required, if any, and the fees you’ll pay to trade.

Once your account is open and funded, you can begin buying cannabis ETF shares. If you skipped the previous step and haven’t researched any funds yet, you’ll want to backtrack and do that before you get started with trading.

Recommended: Shares vs. Stocks: What’s the Difference?

Tax Implications

ETFs held in a brokerage account are subject to capital gains tax if you sell them at a profit. There are two capital gains tax rates:

•   Short-term capital gains apply when you hold an investment for less than one year. The rate is equivalent to your ordinary income tax rate.

•   Long-term capital gains apply when you hold an investment for longer than one year. Capital gains tax rates range from 0% to 20%, with some exceptions.14

If you’re trading cannabis ETFs it’s to your advantage to consider how selling them at a profit might affect your tax situation. You might consider holding them in a Roth IRA vs. a traditional brokerage account, which allows for tax-free distributions in retirement. Note, however, that you may incur a tax liability in some circumstances.

The Takeaway

Cannabis ETFs can help you mix things up with your investment portfolio but it’s important to know the pros and cons. Specifically, there may be some legal and ethical concerns related to cannabis ETFs that investors should be aware of. It is also a relatively new industry, too, which means it could grow in the years ahead, but may be more volatile than other investments.

And if you’re brand new to the market, learn how to invest in stock and build a portfolio from the ground up. You can explore different types of stocks, including marijuana stocks, to decide which investments align with your needs and goals.

Ready to invest in your goals? It’s easy to get started when you open an investment account with SoFi Invest. You can invest in stocks, exchange-traded funds (ETFs), mutual funds, alternative funds, and more. SoFi doesn’t charge commissions, but other fees apply (full fee disclosure here).

For a limited time, opening and funding an Active Invest account gives you the opportunity to get up to $1,000 in the stock of your choice.

FAQ

What sectors of the cannabis industry do these ETFs typically cover?

Cannabis ETFs can cover all sectors of the industry, including growers and distributors, pharmaceutical companies and researchers, and related businesses, such as tobacco manufacturers. Marijuana ETFs may offer exposure to companies that deal in recreational marijuana, medical marijuana, and/or hemp and CBD products.

How do regulatory changes affect cannabis ETFs?

Regulatory changes can affect demand for cannabis ETFs if legal changes make marijuana more accessible. On the other hand, regulators could add hurdles to marijuana investing by implementing changes that require cannabis ETFs to meet more stringent guidelines.

Are cannabis ETFs more volatile than traditional ETFs?

Cannabis ETFs may be more volatile than traditional ETFs since the industry is so new and there are still plenty of questions about legality and regulatory requirements. Knowing that going in can help you decide how much of your portfolio to commit to marijuana ETFs if you want to diversify while still managing your risk exposure.

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SoFi Invest®

SoFi Invest encompasses two distinct companies, with various products and services offered to investors as described below: Individual customer accounts may be subject to the terms applicable to one or more of these platforms.
1) Automated Investing and advisory services are provided by SoFi Wealth LLC, an SEC-registered investment adviser (“SoFi Wealth“). Brokerage services are provided to SoFi Wealth LLC by SoFi Securities LLC.
2) Active Investing and brokerage services are provided by SoFi Securities LLC, Member FINRA (www.finra.org)/SIPC(www.sipc.org). Clearing and custody of all securities are provided by APEX Clearing Corporation.
For additional disclosures related to the SoFi Invest platforms described above please visit SoFi.com/legal.
Neither the Investment Advisor Representatives of SoFi Wealth, nor the Registered Representatives of SoFi Securities are compensated for the sale of any product or service sold through any SoFi Invest platform.
For a full listing of the fees associated with Sofi Invest please view our fee schedule.

Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.

Exchange Traded Funds (ETFs): Investors should carefully consider the information contained in the prospectus, which contains the Fund’s investment objectives, risks, charges, expenses, and other relevant information. You may obtain a prospectus from the Fund company’s website or by email customer service at https://sofi.app.link/investchat. Please read the prospectus carefully prior to investing.
Shares of ETFs must be bought and sold at market price, which can vary significantly from the Fund’s net asset value (NAV). Investment returns are subject to market volatility and shares may be worth more or less their original value when redeemed. The diversification of an ETF will not protect against loss. An ETF may not achieve its stated investment objective. Rebalancing and other activities within the fund may be subject to tax consequences.
Claw Promotion: Customer must fund their Active Invest account with at least $50 within 30 days of opening the account. Probability of customer receiving $1,000 is 0.028%. See full terms and conditions.

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