Leveling up Your Investing Strategy With Big Themes

By SoFi Editors. December 28, 2023 · 4 minute read

This content may include information about products, features, and/or services that SoFi does not provide and is intended to be educational in nature.

Leveling up Your Investing Strategy With Big Themes

Investing can look very different from person to person. Everyone has different financial goals, limitations, and risk tolerances.

Professional investors might say they “express a view” on the market with the positions in their portfolio. But if you think you’re not a big enough fish to look at big themes in your investments, think again.

Thematic investing, usually through exchange traded funds, or ETFs, allows you to make even a small, targeted bet on a specific trend, such as artificial intelligence, or clean energy.

The benefits of thematic investing is that you can gain access to a specific sector or trend. On the flipside, thematic ETFs’ narrow focus could also mean that they underperform the broader market.

Thematic ETFs move away from the idea of index investing, which can give you very broad exposure to an asset class or sector.

How ETFs May Fit into Your Portfolio

If you’ve ever heard of investing in a fund that tracks the broader stock market, whoever you were speaking with may have been referring to an ETF, or exchange traded fund.

An ETF bundles assets into one product that you can buy or sell on the market. That’s the beauty of ETFs, they trade just like stocks do but encompass more than just the shares of one company. They’re structured differently than mutual funds, and average lower fees, even though a brokerage may still charge commissions on your trades.

ETFs are also generally passive investments, because they just mirror the performance of an index or sector, such as the S&P 500, or tech.

There’s likely an ETF out there for every type of investor, whether you’re looking at a particular market, sector, or theme. If you’re just getting started with this type of investment, do your research, and be choosy when it comes to which ETF will best serve you on your path to reaching your financial goals.

Get started when you open an investment account with SoFi Invest.


Please understand that this information provided is general in nature and shouldn’t be construed as a recommendation or solicitation of any products offered by SoFi’s affiliates and subsidiaries. In addition, this information is by no means meant to provide investment or financial advice, nor is it intended to serve as the basis for any investment decision or recommendation to buy or sell any asset. Keep in mind that investing involves risk, and past performance of an asset never guarantees future results or returns. It’s important for investors to consider their specific financial needs, goals, and risk profile before making an investment decision.
The information and analysis provided through hyperlinks to third party websites, while believed to be accurate, cannot be guaranteed by SoFi. These links are provided for informational purposes and should not be viewed as an endorsement. No brands or products mentioned are affiliated with SoFi, nor do they endorse or sponsor this content.
Communication of SoFi Wealth LLC an SEC Registered Investment Adviser
SoFi isn’t recommending and is not affiliated with the brands or companies displayed. Brands displayed neither endorse or sponsor this article. Third party trademarks and service marks referenced are property of their respective owners.

INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE

Brokerage and Active investing products offered through SoFi Securities LLC, member FINRA(www.finra.org)/SIPC(www.sipc.org).
Automated investing is offered through SoFi Wealth LLC, an SEC-registered investment adviser.
​​Neither the Investment Advisor Representatives of SoFi Wealth, nor the Registered Representatives of SoFi Securities are compensated for the sale of any product or service sold through any SoFi Invest platform. Information related to lending products contained herein should not be construed as an offer to sell, solicitation to buy or a pre-qualification of any loan product offered by SoFi Lending Corp and/or its affiliates.
SoFi doesn’t provide tax or legal advice. Individual circumstances are unique. Consult with a qualified tax advisor or attorney about your specific needs.

Investment Risk: Diversification can help reduce some investment risk. It cannot guarantee profit, or fully protect in a down market.

Only offers made via ACH are eligible for the match. ACATs, wires, and rollovers are not included. Offer ends 12/31/23.

TLS 1.2 Encrypted
Equal Housing Lender