The Better Business Bureau (BBB) is a private, nonprofit organization that’s focused on advancing marketplace trust. The BBB offers accreditation to businesses along with a ratings system, which consumers can use to determine how likely a business is to respond to complaints.
Many people use the BBB to check on a business’s trustworthiness or to file complaints about a company. Though you might not give much thought to how the Better Business Bureau works behind the scenes, it can play a role in influencing which companies consumers choose to do business with.
Read on to learn more about what the Better Business Bureau is and what it means it means if a company has a poor score with the BBB.
Key Points
• The Better Business Bureau (BBB) is a private, nonprofit organization that works to advance marketplace trust.
• The BBB offers business accreditation and a ratings system to help consumers assess a company’s reliability.
• They maintain profiles for over 5.3 million businesses and roughly 12,000 charities.
• Ratings range from A+ to F, based on business and complaint history.
• Accreditation requires meeting standards of trust, including transparency and integrity.
What Is the Better Business Bureau?
The Better Business Bureau is a private, nonprofit organization that was founded in 1912 and is not affiliated with any government agency. The primary mission of the BBB is to help consumers identify trustworthy, reliable businesses. The group currently offers free, verified, and unbiased information on more than 5.3 million businesses in the U.S. and Canada at BBB.org. They also maintain profiles on roughly 12,000 charities on their site.
The BBB brand is represented by multiple entities, including the International Association of Better Business Bureaus and the BBB Wise Giving Alliance. The former represents local BBBs that operate in the United States, Mexico, and Canada. The latter focuses on helping donors make informed decisions when giving to charity.
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How Does the Better Business Bureau Work?
The Better Business Bureau works to help educate consumers about businesses and charitable organizations. The BBB accomplishes that goal by:
• Maintaining profiles for accredited and non-accredited businesses
• Publishing ratings for individual businesses and charities
• Offering accreditation for businesses
If you want to learn more about a company, you can search for it on the BBB website. You can then read the business’s profile to learn how the BBB rates it and what other consumers are saying about it.
The BBB ratings range from A+ to F, which represent the highest and lowest ratings respectively. Ratings are determined using information the Better Business Bureau is able to collect about the business through direct and indirect sources, including complaints issued by the public.
BBB ratings are based on these factors:
• Type of business
• Time in business
• Business’s complaint history with the BBB
• How transparent the business’s practices are
• Failure to honor BBB commitments
• Licensing and government actions known to the BBB
• Advertising issues known to the BBB
If there’s insufficient information available about a business, then the BBB won’t rate it. The BBB also states that ratings aren’t a guarantee of how reliable a business is. In other words, even if a company has an A+ rating, that doesn’t mean you won’t have any issues.
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What Does It Mean If a Company Is Accredited?
BBB accreditation means that a business meets Better Business Bureau standards for trust and reliability. In order for a business to become BBB-accredited, they must agree to:
• Build trust by having a positive track record in the marketplace
• Advertise honestly and tell the truth in interactions with consumers
• Be transparent in sharing information with the BBB
• Honor promises or commitments made to the BBB
• Be responsive in addressing consumer complaints or disputes submitted through the BBB
• Safeguard consumer privacy
• Act with integrity at all times
Businesses do not have to become BBB-accredited, but choosing to do so may help to build trust with consumers. There is a fee for BBB accreditation, which varies based on the size of the business.
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What Happens If a Company Has a Poor BBB Grade?
A poor Better Business Rating can indicate that a company or business has a history of negative consumer complaints and that those complaints may not have been resolved favorably. When you search for a company’s profile, you’re able to read any complaints filed and see what consumers are saying. You can also see if the business has responded to those complaints and how they were resolved.
The BBB also collects information on any regulatory violations the business has been involved in. If someone in a business has been convicted of a criminal offense in connection with business operations, that may be listed with the BBB as well. Generally, however, the BBB does not publish information about any private lawsuits a company may be involved in.
Does the BBB Collect Information About Banks?
Yes, the Better Business Bureau does collects information about banks, which can be helpful if you’re interested in opening a new bank account. For example, you might use BBB ratings to compare small banks vs. large banks or traditional banks against online banks.
In terms of how financial institutions are governed, the BBB does not play a role. Instead, that’s left to the Office of the Comptroller of the Currency (OCC), a federal government entity that’s an independent bureau of the Department of the Treasury.
The OCC oversees and regulates chartered banks across the country. The BBB cannot step in and mediate any issues.
If you’re interested in taking a closer look at complaints involving banks, you can also check the Consumer Financial Protection Bureau (CFPB) consumer complaint database .
The Takeaway
The Better Business Bureau can be a great place to look for information when you want to learn more about how a business operates. While the BBB never recommends or endorses any business or charity, you might use their ratings and reviews as a starting point for deciding which companies you want to do business with, as well as when you’re looking for a new banking partner.
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FAQ
Can I use the BBB to find a bank?
The BBB publishes profiles for retail, commercial, and investment banks, so you could use it to find a new place to keep your money. While the BBB doesn’t guarantee how a bank will operate, it does provide a record of its trustworthiness and transparency.
Do I need a business or checking account?
The difference between a business vs. checking account is fairly simple. Business accounts are designed to hold funds for business purposes, while personal checking accounts are for personal use. The type of account you need can depend on whether you run a business or not. If you do, it may be helpful to have one of each in order to keep your finances separate.
Can I use the BBB to find a financial advisor?
Yes, the BBB can help you find an accredited financial services company in your area. Just keep in mind that the BBB does not guarantee the quality of services you’ll receive from any business. Also, when thinking about hiring a financial professional, it’s important to consider what you need and how much you’re willing to pay for those services.
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SoFi members with direct deposit activity can earn 4.00% annual percentage yield (APY) on savings balances (including Vaults) and 0.50% APY on checking balances. Direct Deposit means a recurring deposit of regular income to an account holder’s SoFi Checking or Savings account, including payroll, pension, or government benefit payments (e.g., Social Security), made by the account holder’s employer, payroll or benefits provider or government agency (“Direct Deposit”) via the Automated Clearing House (“ACH”) Network during a 30-day Evaluation Period (as defined below). Deposits that are not from an employer or government agency, including but not limited to check deposits, peer-to-peer transfers (e.g., transfers from PayPal, Venmo, etc.), merchant transactions (e.g., transactions from PayPal, Stripe, Square, etc.), and bank ACH funds transfers and wire transfers from external accounts, or are non-recurring in nature (e.g., IRS tax refunds), do not constitute Direct Deposit activity. There is no minimum Direct Deposit amount required to qualify for the stated interest rate. SoFi members with direct deposit are eligible for other SoFi Plus benefits.
As an alternative to direct deposit, SoFi members with Qualifying Deposits can earn 4.00% APY on savings balances (including Vaults) and 0.50% APY on checking balances. Qualifying Deposits means one or more deposits that, in the aggregate, are equal to or greater than $5,000 to an account holder’s SoFi Checking and Savings account (“Qualifying Deposits”) during a 30-day Evaluation Period (as defined below). Qualifying Deposits only include those deposits from the following eligible sources: (i) ACH transfers, (ii) inbound wire transfers, (iii) peer-to-peer transfers (i.e., external transfers from PayPal, Venmo, etc. and internal peer-to-peer transfers from a SoFi account belonging to another account holder), (iv) check deposits, (v) instant funding to your SoFi Bank Debit Card, (vi) push payments to your SoFi Bank Debit Card, and (vii) cash deposits. Qualifying Deposits do not include: (i) transfers between an account holder’s Checking account, Savings account, and/or Vaults; (ii) interest payments; (iii) bonuses issued by SoFi Bank or its affiliates; or (iv) credits, reversals, and refunds from SoFi Bank, N.A. (“SoFi Bank”) or from a merchant. SoFi members with Qualifying Deposits are not eligible for other SoFi Plus benefits.
SoFi Bank shall, in its sole discretion, assess each account holder’s Direct Deposit activity and Qualifying Deposits throughout each 30-Day Evaluation Period to determine the applicability of rates and may request additional documentation for verification of eligibility. The 30-Day Evaluation Period refers to the “Start Date” and “End Date” set forth on the APY Details page of your account, which comprises a period of 30 calendar days (the “30-Day Evaluation Period”). You can access the APY Details page at any time by logging into your SoFi account on the SoFi mobile app or SoFi website and selecting either (i) Banking > Savings > Current APY or (ii) Banking > Checking > Current APY. Upon receiving a Direct Deposit or $5,000 in Qualifying Deposits to your account, you will begin earning 4.00% APY on savings balances (including Vaults) and 0.50% on checking balances on or before the following calendar day. You will continue to earn these APYs for (i) the remainder of the current 30-Day Evaluation Period and through the end of the subsequent 30-Day Evaluation Period and (ii) any following 30-day Evaluation Periods during which SoFi Bank determines you to have Direct Deposit activity or $5,000 in Qualifying Deposits without interruption.
SoFi Bank reserves the right to grant a grace period to account holders following a change in Direct Deposit activity or Qualifying Deposits activity before adjusting rates. If SoFi Bank grants you a grace period, the dates for such grace period will be reflected on the APY Details page of your account. If SoFi Bank determines that you did not have Direct Deposit activity or $5,000 in Qualifying Deposits during the current 30-day Evaluation Period and, if applicable, the grace period, then you will begin earning the rates earned by account holders without either Direct Deposit or Qualifying Deposits until you have Direct Deposit activity or $5,000 in Qualifying Deposits in a subsequent 30-Day Evaluation Period. For the avoidance of doubt, an account holder with both Direct Deposit activity and Qualifying Deposits will earn the rates earned by account holders with Direct Deposit.
Members without either Direct Deposit activity or Qualifying Deposits, as determined by SoFi Bank, during a 30-Day Evaluation Period and, if applicable, the grace period, will earn 1.20% APY on savings balances (including Vaults) and 0.50% APY on checking balances.
Interest rates are variable and subject to change at any time. These rates are current as of 12/3/24. There is no minimum balance requirement. Additional information can be found at https://www.sofi.com/legal/banking-rate-sheet.
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